Dara Jegede | MIDiA Research

Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Dara Jegede

23 Jun 2021

AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for the leading four AVOD services in Q3 2020.

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MUSIC & GAMING: A NEW WAY TO PLAY

Dara Jegede

13 Apr 2021

live streaming

monetizing fandom

Music

MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership with Twitch, release a report, Music & Gaming: A new way to play , examining the growing opportunity for music artists to leverage the games industry’s fan economy to develop their careers, connect with their audiences and monetise their craft.

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Webinar April 21-22: the future is monetising fandom, not attention

Dara Jegede

6 Apr 2021

webinar

fandom insight

Fandom

2021 will be a pivotal year for games and OTT services. The long-term behavioural impact on consumers who have spent a year glued to screens for all aspects of their lives – work, social, communication and entertainment – is still unfolding and point to a regression in the current positive sentiment around digital.

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Video - Day 1: Future-proofing growth and curtailing subscriber churn post pandemic

Dara Jegede

6 Apr 2021

webinar

Fandom

Churn

The ‘COVID-bounce’ effect from the 2020 pandemic created a business windfall for many video providers and OTT services – some of which saw multi-year subscriber increases happen within months. Video experienced the biggest bump in engagement and will be doubly impacted as the rebound to ‘in real life’ and pre-pandemic activities continues.

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Games - Day 2: Beyond gaming to cross-entertainment partnerships

Dara Jegede

6 Apr 2021

fandom insight

Gaming

Games

Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew to become an ideal destination for young consumers to define and express their digital personas during a time of limited social interaction, highlighting the commercial opportunity for games companies to serve the image and sense of belonging needs of consumers via virtual goods and services in games environments and beyond.

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BE THE CHANGE: WOMEN MAKING MUSIC 2021

Dara Jegede

25 Mar 2021

Content Creators

music industry

Independent artists

BE THE CHANGE: WOMEN MAKING MUSIC 2021 TuneCore and Believe Partner with MIDiA for First of its Kind Global Study LONDON, BROOKLYN AND PARIS —Thursday, March 25 2021: MIDIA Research and TuneCore/Believe today release a new study on women creators, revealing the challenges, experiences, inspirations and their ambitions in today’s music industry.

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MIDiA welcomes three new hires

Dara Jegede

17 Feb 2021

team

MIDiA Research

Jobs at MIDiA

We are pleased to introduce three new additions who recently joined our growing team. Kriss Thakrar and Srishti Das expand MIDiA's consulting division, while Kazia Rothwell comes on as data coordinator.

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Pandemic boom fuels creator tools growth

Dara Jegede

30 Nov 2020

Music

- A new generation of artists is engendering a new creative paradigm, where production is far more central to the creative process and artists are able to make and release high-quality music more quickly than ever - SAAS-based creator tools are becoming the new ‘top of funnel’ for the music industry, establishing meaningful relationships with creators before they even release LONDON—November 30, 2020: A fast-growing wave of creator tools companies are meeting the needs of a new generation of artists with innovative and intuitive music production solutions.

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Post-pandemic programming webinar replay

Dara Jegede

12 Nov 2020

If you missed the Post-Pandemic Programming webinar on Tuesday, November 10, you can relive the discussions in the video below. To ensure you don't miss another MIDiA event, register here to stay in touch .

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MIDiA expands academia support to gaming community through MetArena partnership

Dara Jegede

11 Nov 2020

Games

We are pleased to announce that the University of Kentucky is the first to benefit from a new partnership between MIDiA Research and MetArena, which will see students receive access to the MIDiA platform for 12 months, at no additional cost to the universities or students.

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Catch up with MIDiA's post-pandemic programming podcast series

Dara Jegede

11 Nov 2020

Video

Music

Games

MIDiA has long said that podcasts are a rising force in the audio entertainment market – and we’ve put our efforts where our insights are, launching our first podcast series. Our episodes are now available to listen to on Spotify , Apple Podcasts and Amazon Music .

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UGC is the next music industry growth driver and the short-term opportunity is worth $6 billion

Dara Jegede

26 Oct 2020

Music

Covid-19

user-generated content

User-generated content will contribute a significant proportion of the growth in music consumption over the next two years in an opportunity that is worth circa. $6 billion to the music industry value chain.

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MIDiA's Recovery Economics principles for competing effectively post lockdown

Dara Jegede

11 Jun 2020

Covid-19

covid-19 impact

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal.

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COVID-19 Impact on Entertainment

Dara Jegede

16 Apr 2020

Covid-19

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people leading to quickly-transforming consumer behaviour patterns.

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Meet the Speakers – The Economist, BGI, Spotify #Postpeak

Dara Jegede

12 Nov 2019

If you're in London next Wednesday (November 20th) , come along to our free-to-attend attention economy event . There will also be a live stream (for those not based in London), which you will be able to find here at 7pm GMT.

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Consumers spend 4.5 hours per day on digital entertainment

Dara Jegede

28 Oct 2019

The average consumer now spends an estimated 30.73 hours per week on digital entertainment. This works out to approximately 4.5 hours per day. Allocating eight hours of work and seven hours of sleep, consumers then have about 4.

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What do Fortnite, Netflix, Spotify, The Economist and TikTok have in common?

Dara Jegede

21 Oct 2019

The peaking attention economy has fully transformed competitive dynamics in the media and entertainment landscape. Consumers have maxed out on their available down-time, which originally provided organic growth for the likes of mobile gaming in the early 2000s.

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TikTok, ATC Management, Spirit Media and AWAL Speaking at Monetising Fandom – July 17

Dara Jegede

26 Jun 2019

Join us as we on July 17th as we explore how streaming is transforming the way audiences engage with content and the relationships they have with their favourite media brands, as well as what this means for commercialisation.

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The Classical Music Market - Streaming's Next Genre?

Dara Jegede

19 Jun 2019

classical music

idagio

Music Subscriptions

When IDAGIO commissioned MIDiA to explore the classical music audience globally, we were excited to validate the hypothesis that a classical music resurgence was possible in today’s on-demand music streaming world.

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Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

Dara Jegede

7 Jun 2019

Chart Of The Week

Innovation

Strategy

MIDiA Research, a leading source of insight and analysis in digital media, music, video and games, is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA Index , is a robust and powerful measurement proposition that aggregates manifold data types from multiple sources to create a unique and accurate reading of how well TV shows are really performing, demonstrating their true value to TV networks and establishing who the audiences consuming the shows are.

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