Dara Jegede

Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Blog post by Dara Jegede

23 Jun 2021

AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for…

MUSIC & GAMING: A NEW WAY TO PLAY

Blog post by Dara Jegede

13 Apr 2021

MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership…

Video - Day 1: Future-proofing growth and curtailing subscriber churn post pandemic

Blog post by Dara Jegede

6 Apr 2021

The ‘COVID-bounce’ effect from the 2020 pandemic created a business windfall for many video providers and OTT services – some of which saw multi-year subscriber increases happen within months. Video…

Games - Day 2: Beyond gaming to cross-entertainment partnerships

Blog post by Dara Jegede

6 Apr 2021

Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew…

Webinar April 21-22: the future is monetising fandom, not attention

Blog post by Dara Jegede

6 Apr 2021

2021 will be a pivotal year for games and OTT services. The long-term behavioural impact on consumers who have spent a year glued to screens for all aspects of their lives – work, social, communication…

BE THE CHANGE: WOMEN MAKING MUSIC 2021

Blog post by Dara Jegede

25 Mar 2021

BE THE CHANGE: WOMEN MAKING MUSIC 2021 TuneCore and Believe Partner with MIDiA for First of its Kind Global Study LONDON, BROOKLYN AND PARIS —Thursday, March 25 2021: MIDIA Research and TuneCore/Believe…

MIDiA welcomes three new hires

Blog post by Dara Jegede

17 Feb 2021

We are pleased to introduce three new additions who recently joined our growing team. Kriss Thakrar and Srishti Das expand MIDiA's consulting division, while Kazia Rothwell comes on as data coordinator.…

Pandemic boom fuels creator tools growth

Blog post by Dara Jegede

30 Nov 2020

- A new generation of artists is engendering a new creative paradigm, where production is far more central to the creative process and artists are able to make and release high-quality music more quickly…

Post-pandemic programming webinar replay

Blog post by Dara Jegede

12 Nov 2020

If you missed the Post-Pandemic Programming webinar on Tuesday, November 10, you can relive the discussions in the video below. To ensure you don't miss another MIDiA event, register here to stay in touch…

Catch up with MIDiA's post-pandemic programming podcast series

Blog post by Dara Jegede

11 Nov 2020

MIDiA has long said that podcasts are a rising force in the audio entertainment market – and we’ve put our efforts where our insights are, launching our first podcast series. Our episodes are now available…

MIDiA expands academia support to gaming community through MetArena partnership

Blog post by Dara Jegede

11 Nov 2020

We are pleased to announce that the University of Kentucky is the first to benefit from a new partnership between MIDiA Research and MetArena, which will see students receive access to the MIDiA platform…

UGC is the next music industry growth driver and the short-term opportunity is worth $6 billion

Blog post by Dara Jegede

26 Oct 2020

User-generated content will contribute a significant proportion of the growth in music consumption over the next two years in an opportunity that is worth circa. $6 billion to the music industry value…

MIDiA's Recovery Economics principles for competing effectively post lockdown

Blog post by Dara Jegede

11 Jun 2020

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment…

COVID-19 Impact on Entertainment

Blog post by Dara Jegede

16 Apr 2020

COVID-19 is having a clear and direct impact on the entertainment and media industries, driven by investor uncertainty – resulting in plummeting share prices – and restrictions on movement of people…

Meet the Speakers – The Economist, BGI, Spotify #Postpeak

Blog post by Dara Jegede

12 Nov 2019

If you're in London next Wednesday (November 20th) , come along to our free-to-attend attention economy event . There will also be a live stream (for those not based in London), which you will be able…

Consumers spend 4.5 hours per day on digital entertainment

Blog post by Dara Jegede

28 Oct 2019

The average consumer now spends an estimated 30.73 hours per week on digital entertainment. This works out to approximately 4.5 hours per day. Allocating eight hours of work and seven hours of sleep, consumers…

What do Fortnite, Netflix, Spotify, The Economist and TikTok have in common?

Blog post by Dara Jegede

21 Oct 2019

The peaking attention economy has fully transformed competitive dynamics in the media and entertainment landscape. Consumers have maxed out on their available down-time, which originally provided organic…

TikTok, ATC Management, Spirit Media and AWAL Speaking at Monetising Fandom – July 17

Blog post by Dara Jegede

26 Jun 2019

Join us as we on July 17th as we explore how streaming is transforming the way audiences engage with content and the relationships they have with their favourite media brands, as well as what this means…

The Classical Music Market - Streaming's Next Genre?

Blog post by Dara Jegede

19 Jun 2019

When IDAGIO commissioned MIDiA to explore the classical music audience globally, we were excited to validate the hypothesis that a classical music resurgence was possible in today’s on-demand music streaming…

Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

Blog post by Dara Jegede

7 Jun 2019

MIDiA Research, a leading source of insight and analysis in digital media, music, video and games, is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA…