Dara Jegede

MUSIC & GAMING: A NEW WAY TO PLAY

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Dara Jegede
MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership with Twitch, release a report, Music & Gaming: A new way to play , examining the growing opportunity for music artists to leverage the games industry’s fan economy to develop their careers, connect with their audiences and monetise their craft.
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Video - Day 1: Future-proofing growth and curtailing subscriber churn post pandemic

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Dara Jegede
The ‘COVID-bounce’ effect from the 2020 pandemic created a business windfall for many video providers and OTT services – some of which saw multi-year subscriber increases happen within months. Video experienced the biggest bump in engagement and will be doubly impacted as the rebound to ‘in real life’ and pre-pandemic activities continues.
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Games - Day 2: Beyond gaming to cross-entertainment partnerships

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Dara Jegede
Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew to become an ideal destination for young consumers to define and express their digital personas during a time of limited social interaction, highlighting the commercial opportunity for games companies to serve the image and sense of belonging needs of consumers via virtual goods and services in games environments and beyond.
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Pandemic boom fuels creator tools growth

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Dara Jegede
- A new generation of artists is engendering a new creative paradigm, where production is far more central to the creative process and artists are able to make and release high-quality music more quickly than ever - SAAS-based creator tools are becoming the new ‘top of funnel’ for the music industry, establishing meaningful relationships with creators before they even release LONDON—November 30, 2020: A fast-growing wave of creator tools companies are meeting the needs of a new generation of artists with innovative and intuitive music production solutions.
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MIDiA's Recovery Economics principles for competing effectively post lockdown

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Dara Jegede
If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal.
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Announcing Beta Testing for Innovative TV Show Performance Tracking Platform

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Dara Jegede
MIDiA Research, a leading source of insight and analysis in digital media, music, video and games, is expanding its family of data tools and analytics intelligence to TV shows. The new development, MIDiA Index , is a robust and powerful measurement proposition that aggregates manifold data types from multiple sources to create a unique and accurate reading of how well TV shows are really performing, demonstrating their true value to TV networks and establishing who the audiences consuming the shows are.
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