Hanna Kahlert

Zombies and vaporwave: Consumer vibes in 2020

Cover image for Zombies and vaporwave: Consumer vibes in 2020
Blog post by Hanna Kahlert
News has become culturally vital in 2020. In a year of global health, social and economic disruption, it now possesses a relevant edge to compete vigorously for consumer attention in a saturated content…
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Now Is the Time to Engage, Not Convert

Cover image for Now Is the Time to Engage, Not Convert
Blog post by Hanna Kahlert
Before the COVID-19 pandemic and global lockdowns, there were already two key behavioural trends that have since been accelerated by the current phenomenon: a shift towards digital consumption, and an…
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