sync
MIDiA Research 2025-2032 global music publishing forecasts
Throughout the 2020s the music publishing market has outperformed that of the labels, though total revenues remain significantly smaller. The origins of this disparity lie in streaming royalty splits but publishers and CMOs have fought hard to increase their share and to start from a better position with the emerging formats that will shape tomorro...
Songwriters take the stage: a new playbook for a new era
In the 2021 report, “ Rebalancing the song economy ”, MIDiA introduced the idea of songs as mini industries. In the streaming era, songs are constantly revived and reimagined — and so long as you own the publishing, it does not matter if the version that becomes popular is the original, a cove...
Songwriter survey 2025
Reinvention
Songwriters face many of the same issues as artists – and are often doubly impacted by them. The struggle to earn meaningful streaming income is chief among these challenges, yet songwriters do not have the same fallback options, such as merchandise and touring, as artists do.
Music sync market forecast
Production libraries raise the pitch
Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator content to fitness platforms and virtual spaces in the evolving metaverse.
Songwriters take the stage
A new playbook for a new era
The streaming era upended the already-fraught business of being a songwriter, pushing songwriters to secure new revenue streams and better deal terms. While the recorded music industry has responded to similar shifts with a flourishing artist services market, the same is not true for songwriters.
MIDiA Research Presents Results from First-Ever Songwriter Survey
67% of songwriters name “lack of meaningful streaming income” as their biggest challenge, and it remains the top obstacle regardless of income level and career stage, according to the latest study by MIDiA Research LONDON, 31 July 2024 – Songwriters, although often referred to as the backbone...
Built for the split: how Create Music Group is positioning itself for a bifurcated industry
The music industry is entering a new phase – less a fork in the road, than a slow but steady divergence . On one path sits the traditional record label model, which monetises music rights via scale of streams.
Sustainability from chaos
How today’s artists find sustainable success in a turbulent music industry
Mark Mulligan, Keith Jopling, Hanna Kahlert, Tatiana Cirisano, Sophia Oleksiyenko, Fernanda Balzaretti and Ula Kalkyte
Free Report
Success in the modern music industry has been transformed by the streaming era. Previous markers and methods, such as national charts and radio plays, have been replaced by streaming playlists and social platforms. Yet, while executives can look at high-level metrics across their portfolios, individual artists struggle with the increasingly persona...
Music discovery snapshot Q3 2022
Fandom under threat
Despite the hyper-saturated music landscape, music discovery is generally not a problem for most consumers. Gen Z and millennials have similar music discovery habits, but gen Z struggle slightly more with discovery and are more influenced by TikTok, while millennials are perhaps the last generation to see radio as a main source of music discovery.
TikTok’s music master plan is coming into focus
Oh how the tables have turned. Just a few months removed from its very public clash with Universal Music Group over music licences, TikTok is reportedly looking to buy up music rights of its own. Not only would this ease TikTok’s reliance on licences, but it would also presumably allow TikTok to p...
Recorded music market shares 2024
Widening gaps
After a buoyant 2023, recorded music revenue growth slowed again in 2024, the fourth year of alternating growth rates. It was a year of varied fortunes across both formats and labels, but perhaps most crucially of all, a growing divergence between label streaming growth and DSP growth.
Music catalogue market 2.0
Bringing yesterday’s hits into the business of tomorrow
The music catalogue acquisition market bounced back from a slightly cooled 2023 with a new fever in 2024. What is being bought is changing, however, as investors look to diversify their portfolios and uncover new growth pockets in an increasingly crowded market.
Pixels to playlists
Music preferences and behaviours of gamers
The global games industry is a $236.9 billion behemoth. It now rivals film, television, and music combined in terms of revenues and is a cultural driver. Yet, for music companies, labels, and platforms, gaming represents more than a parallel market: it is agateway to the world’s most engaged, tech-savvy, and monetisable audience.
MIDiA Research 2025-2032 global music forecasts | Recalibration
We are pleased to announce the release of MIDiA’s annual music forecasts report. This is always a labour of love and takes a bit longer than some other entities’ forecasts as our approach is more Etsy than Amazon, with every single line of data (and there are thousands of them) being hand crafte...
Budweiser’s royalty loophole ad: How AI and social have changed the value of creators
Advertising is a critical component of the entertainment industries. It supports free tiers of video streaming, forms the backbone of social platform revenues, and contributes significantly to the music industry through sync, licensing, and ad-supported streaming.