Brandon Sutton
Brandon Sutton is a Games Analyst at MIDiA, with a focus on monetisation, consumer engagement, and digital ecosystems. With a background in market research consultancy, Brandon has partnered with leading companies across the games and tech sectors to identify emerging trends and deliver strategic insights.
From fans to superfans What’s missing from the games industry
MIDiA Research 2026 predictions Change is the constant
ARC Raiders is disrupting the games industry: What developers can learn from its success
Valve announces new Steam Hardware: What the launch means for gaming
Amazon winding down New World may signal the end of Western-developed MMORPGs
The end of the Console Wars? What Xbox’s shift means for the future of gaming
The new gaming economy: Why gamers are buying less but playing more
Saudi Arabia’s $55 billion EA acquisition: What it means for gaming and global investment
The winning formula for Grand Theft Auto VI: Games pricing strategy
The winning formula for Grand Theft Auto VI Games pricing strategy
Tokyo Game Show 2025: What’s in store for the future of gaming?
Video game music’s untapped potential: More than background sound
What the AAA video game industry can learn from indie success
From niche to mainstream: How video games adaptations are taking over movies and television
Beyond the screen How and why gaming merch and collectibles fuel fandom
Gamescom 2025: The top three trends from the games industry’s biggest event
The case for flexibility: What the Switch 2’s success signals for other handhelds
Netflix ramps up games spending: A strategic bet on the future of streaming
