Blog: Media and Marketing - Page 9

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Entertainment has an important role to play in the climate crisis

Cover image for Entertainment has an important role to play in the climate crisis

Hanna Kahlert

12 Nov 2021

Friday the 12th November marks the last day of the COP26 summit, aimed at setting climate goals for the next year to address the ecological crisis that is set to disrupt the future of humanity – which, if not addressed, may spell its end.

min read

Tribes are the future of fandom (and that may or may not be a good thing)

Cover image for Tribes are the future of fandom (and that may or may not be a good thing)

Mark Mulligan

12 Nov 2021

Media and Marketing

At MIDiA, we spend a lot of time exploring the fan economy and how new forms of fandom are redefining media businesses. The most significant underlying dynamic is the fragmentation of fandom: the dynamic whereby we move ever further from mass-reach media, where everyone is exposed to the same content, to a world where entertainment exists in a complex mesh of filter bubbles.

min read

Why a VR metaverse is not the future of digital

Cover image for Why a VR metaverse is not the future of digital

Hanna Kahlert

5 Nov 2021

consumer insight

Amid a perfect storm of government scrutiny, potential anti-trust legislation, a whistle-blower, and social media disruption at the hands of burgeoning creator tools (like TikTok), Facebook – sorry, Meta – has announced its grand plan to build out the new future of the digital frontier: the metaverse.

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Facebook is about to disrupt itself out of existence…again

Cover image for Facebook is about to disrupt itself out of existence…again

Mark Mulligan

29 Oct 2021

Facebook’s rebranding to Meta can be interpreted in many ways. It can be seen as: following Google / Alphabet’s lead in communicating a new chapter in its business; putting distance between the company and its most well-known app, ahead of it beginning to decline; shifting the story away from whistleblower and ethics narratives; signalling a major strategic reboot.

min read

Lean-in is the future because it is the past

Cover image for Lean-in is the future because it is the past

Hanna Kahlert

27 Oct 2021

Cultural trends

The modern mantra of “kids these days” might (in the industry) typically finish with something like “ are killing good music ” or “are on TikTok too much”. The strategists developing the future of propositions look at the ‘silver streamers’ (aged 55+), who over-index for home speakers, pay-TV viewing (now binge-viewing), and slow adoption, and see a continuation of the passive consumption model of entertainment with a digital twist.

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Why Adele is Bond and BTS is Squid Game

Cover image for Why Adele is Bond and BTS is Squid Game

Mark Mulligan

25 Oct 2021

When Spotify announced that Adele had broken the record for the most streams in one day, with 19.8 million streams , the caveat was that this was true as long as you do not include all of the streams BTS had accumulated in 24 hours for ‘Butter’ in May.

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Quick take: What the Apple event’s creator focus means for lean-in entertainment

Cover image for Quick take: What the Apple event’s creator focus means for lean-in entertainment

Hanna Kahlert

21 Oct 2021

The October 18th Apple event –for all its usual showmanship – did not have anything hugely innovative to unveil. New colours of the Apple HomePod, a new tier of AirPods, and the return of MagSafe charging, distinctive input ports, and actual keys instead of a touchpad on the upgraded MacBook Pros were the main highlights (aside from the new M1 chip, which was unveiled at the last event and has since merely been upgraded and put into more devices).

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The impact of culture on content: Why Squid Game is a bigger hit than Bond

Cover image for The impact of culture on content: Why Squid Game is a bigger hit than Bond

Hanna Kahlert

14 Oct 2021

Earlier this week MIDiA highlighted how the format of content is gradually eroding , so much so that a TV series, like Squid Game , can reach bigger audiences and generate more conversation than the decades-old fandom hit series, James Bond .

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The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes

Cover image for The social reckoning is nigh: The Haugen testimony and Facebook blackout hint at imminent regulatory changes

Hanna Kahlert

7 Oct 2021

The race between social media (and broader tech) innovation and governmental regulation has been a bit of a hare and the tortoise situation for the past decade-plus. However, the digital-first transition as a result of; COVID-19 lockdowns; several election and voting processes being impacted by social media misinformation; and viral vaccine scepticism currently threatening our return to ‘ normal ’ is finally pushing regulation to catch-up.

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Is live-stream composition the new formula for a hit album?

Cover image for Is live-stream composition the new formula for a hit album?

Ashleigh Millar

1 Oct 2021

We are no stranger to TikTok and its impact on the music industry, which is changing the structure of the business one viral video at a time. Artists and composers are flocking to the innovative social media app with hopes of finding musical success, similar to that of 24KGoldn and Nathan Evans.

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Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Cover image for Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Hanna Kahlert

30 Sep 2021

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also with everything else that was vying for audiences’ increasingly limited spare time.

min read

Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Cover image for Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Hanna Kahlert

23 Sep 2021

Media and Marketing

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly hard to grab and harder still to retain.

min read

Creator tools will drive the (equal opportunity) future of music

Cover image for Creator tools will drive the (equal opportunity) future of music

Hanna Kahlert

17 Sep 2021

The last two years under a pandemic have driven more music creators in a DIY direction. Equipment and instrument sales reported record-breaking growth over lockdown – Sweetwater, for example, had its best year ever, breaking over a billion in sales .

min read

The oncoming fandom crisis

Cover image for The oncoming fandom crisis

Mark Mulligan

10 Sep 2021

The Chinese authorities’ crackdown on fandom represents the first major growing pain for the global fandom economy. Tencent Music Entertainment (TME) will likely be the bellwether of this shift, with two thirds of its revenues coming from non-music (i.

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Government intervention in digital entertainment and social media is now a reality

Cover image for Government intervention in digital entertainment and social media is now a reality

Hanna Kahlert

9 Sep 2021

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children under 18 now regulated to no more than three hours of gaming per week and one hour per day on weekends.

min read

Quick take: Word of mouth is no longer the single most powerful games discovery tool

Cover image for Quick take: Word of mouth is no longer the single most powerful games discovery tool

Karol Severin

3 Sep 2021

games discovery

Do you know the saying ‘ word of mouth is the most powerful marketing tool ’? Well, things are changing - or at least evolving. MIDiA’s Q2 2021 consumer survey states that 25% of consumers typically discover new games on social media feeds – the same penetration rate as consumers who stated that they discover games ‘from personal recommendations’.

min read

Not all short-form video is created equal

Cover image for Not all short-form video is created equal

Hanna Kahlert

3 Sep 2021

short form video

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music artists are starting their careers on the app, and Addison Rae is now starring in a Netflix remake of a classic 2000’s film, He’s All That .

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Creator tools are changing the power dynamic of audiences and platforms

Cover image for Creator tools are changing the power dynamic of audiences and platforms

Hanna Kahlert

31 Aug 2021

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the slowing growth of Spotify and the pandemic-driven struggle of independent artists to make revenue on their creative output.

min read

Facebook just got into social music; the industry should take note

Cover image for Facebook just got into social music; the industry should take note

Hanna Kahlert

12 Aug 2021

social music app

Facebook has just rolled out a new option to share clips of music videos to its Stories , which will be fully available to users by August 16th. The move has two main sets of implications. On the music side, we (should) have known that social music will be the next stage of innovation for the industry essentially since TikTok started rocketing users to stardom overnight, as meanwhile young people – digital natives who tend to be hyper-social – started to pick up instruments at unprecedented rates .

min read

MIDiA is recruiting for a Business Development Manager

Cover image for MIDiA is recruiting for a Business Development Manager

Mark Mulligan

9 Aug 2021

Media and Marketing

Building on our continued success in 2021, MIDiA is recruiting for a new Business Development Manager. The successful candidate in this role will lead MIDiA’s commercial activities across video and games, building on our existing client base of leading global companies in these sectors.

min read

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