MIDiA Reports

Virtual Concerts -
A New Video Format

Report by Mark Mulligan

22 Dec 2020

The 20,000 Foot View: The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order…

Broken Windows -
How Streaming Is Redefining the Movie Proposition

Report by Tim Mulligan

21 Dec 2020

Video

The 20,000 Foot View: COVID-19 significantly reduced theatrical movie releases and has necessitated a shift to streaming premiers for studios, especially those with recently launched direct-to-consumer…

Sports Rights
The Great Reset

Report by Alistair Taylor

16 Dec 2020

Amazon

BT Sport

BT

The 20,000 Foot View: COVID-19 exposed live entertainment as a vulnerable asset class during a global health crisis, rendering services overly reliant on live sports broadcasts as primary churn candidates.…

Cultural Trends in 2021
Navigating a New Normal

Report by Hanna Kahlert

10 Dec 2020

Amazon

amazon prime video

Amuse

The 20,000 Foot View: Behaviours under coronavirus-driven lockdowns accelerated underlying digital consumption trends. Remote working and ongoing restrictions mean streaming behaviour is up across formats…

Q3 2020 US AVOD Consumer Deep Dive
The Roku Channel, Pluto TV, Tubi TV and IMDb TV

Cover image for Q3 2020 US AVOD Consumer Deep Dive

Report by Tim Mulligan

27 Nov 2020

AVOD

streaming video

d2c

The 20,000 Foot View: Ad-supported video on demand (AVOD) continues to lag behind subscription video on demand (SVOD) in a US market still heavily focused on paid subscriptions. AVOD weekly active engagement…

Spotify Q3 2020 Earnings
The Shift to Free

Cover image for Spotify Q3 2020 Earnings

Report by Mark Mulligan

27 Nov 2020

Spotify

Spotify Q3

Spotify q3 20 earnings

The 20,000 Foot View: With three quarters of 2020 gone, Spotify has prospered during the most challenging of times, with consistent growth across most metrics. Q3 2020 saw a slight deviation from the script…

2021 Predictions
The Year of the Immersive Web

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor and Hanna Kahlert

23 Nov 2020

amazon channels

Amazon Prime

Apple One

The 20,000 Foot View: In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games and sports…

Next-Generation Consoles
PS5 Starts in Pole Position

Cover image for Next-Generation Consoles

Report by Karol Severin

23 Nov 2020

The 20,000 Foot View: The winter holiday season has always been important for next-generation console launches, but this one is different. Negative effects of the current recession will intensify, engagement…

Creator Tools -
The Music Industry’s New Top of Funnel

Report by Mark Mulligan

13 Nov 2020

creators

Music creators

artists

The 20,000 foot view: Music production has traditionally been, at best, an adjacent industry to the recording business, and at worst simply a cost centre. That is now all changing. COVID-19’s disruption…

State of the YouTube Music Economy 3.0 -
End of the Beginning

Cover image for State of the YouTube Music Economy 3.0 -

Report by Mark Mulligan

30 Oct 2020

Music

YouTube

business strategy

The 20,000 Foot View: This is the third bi-annual report of its kind, providing the most comprehensive view available of the YouTube music economy. It presents data for revenues, royalty payments, streams,…

The Case for News in Video D2C Services

Report by Tim Mulligan

30 Oct 2020

news

news consumer

Video D2C

The 20,000 Foot View: Digital disruption of the traditional pay-TV landscape was led by subscription video on demand (SVOD) services using scripted drama to gain consumer adoption, one of pay-TV’s…

The Rising Power of UGC

Report by Mark Mulligan and Keith Jopling

26 Oct 2020

Free Report

Music

Media and Marketing

user generated content

About this report Audible Magic has commissioned MIDiA to produce a White Paper on the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms.…

Podcasts Q2 2020
Spotify Takes an Early Lead

Report by Mark Mulligan

9 Oct 2020

Podcasts

podcast strategy

Product Strategy

The 20,000 Foot View: Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is…

Q1 2020 UK Sports Betting Consumer Engagement Snapshot

Report by Tim Mulligan and Alistair Taylor

5 Oct 2020

UK Sports Betting

sports better

sports betting

Methodology: This mini report is a review of trends and data on sports betting from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports…

Independent Artists -
Pathfinding Through a Pandemic

Report by Mark Mulligan and Keith Jopling

30 Sep 2020

Free Report

Music

independent artists

indie artists

2019 was yet another stand-out year for independent artists, with revenues, streams and market shares all growing strongly. Then, along came COVID-19 and the world turned upside down. However, in lockdown…

DAZN 2019 Financials and Subscriber Deep Dive
Domestic Rights Key to Unlocking Audiences

Cover image for DAZN 2019 Financials and Subscriber Deep Dive

Report by Alistair Taylor

30 Sep 2020

Sports

Covid-19

The 20,000 Foot View: DAZN’s 2018 financials highlighted the difficulty in encouraging consumer adoption of a digital live sports proposition with a limited portfolio of sports rights. 2019 marked…

Killing Eve – A Case Study in Analysing Show Fandom

Report by Tim Mulligan

28 Sep 2020

Killing Eve

Scripted dram

show fandom

The 20,000 Foot View: Killing Eve season three was released in April 2020, the third instalment of a critically acclaimed genre-hopping comedy/drama spy thriller about a female intelligence operative obsessively…

MIDiA Research Artist Survey Q2 2020

Report by Mark Mulligan and Keith Jopling

18 Sep 2020

independent artists

survey

charts

This deck presents findings from MIDiA's Q2 2020 survey of music artists, assessing the impact on their careers in the wake of the coronavirus. It consists of 13 charts/graphs/table slides. The full…

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Cover image for Music Subscriber Market Shares 4.0

Report by Mark Mulligan

18 Sep 2020

streaming

music streaming

subscriptions

The 20,000 Foot View: This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4 2015…

Snapshot
UK Q1 2020 Consumer Engagement for MMA and Boxing

Report by Tim Mulligan and Alistair Taylor

11 Sep 2020

Sports

audience insight

Methodology This mini report is a review of trends and data established on MMA and boxing engagement from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia.…