MIDiA Reports

Reports

Browse all of our reports, featuring our analysts’ expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.

Misaligned incentives
The cost of a broken business

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Report by Tatiana Cirisano

29 Sep 2023

£3,000.00 excl. VAT

20,000 foot view Many of the music industry’s current woes can be traced back to misaligned incentives. Current streaming economics push record labels, streaming services, and artists in conflicting...

Latent potential
Japan music consumer user profile

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Report by Mark Mulligan and Tatiana Cirisano

19 Sep 2023

£3,000.00 excl. VAT

Music Streaming

Audience Insight

This report presents MIDiA consumer data for key music behaviours of Japan’s consumers. The data covered includes streaming app usage, social app usage, key audio formats (radio, streaming, and podcasts),...

How you play matters
Profiling solo, team, and couch players

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Report by Karol Severin

18 Sep 2023

£3,000.00 excl. VAT

This report presents MIDiA’s consumer survey data, zooming in on players of specific gamer types. Data includes age, gender, income, time spent across entertainment, money spent on and inside games,...

Ad responsiveness in the era of content saturation

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Report by Hanna Kahlert

31 Aug 2023

£3,000.00 excl. VAT

The digital entertainment space is more saturated than ever, with content spread and duplicated across dozens of platforms, from social to streaming. Advertising and marketing teams face incredible competition...

Artist subscriptions are the superfan opportunity

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Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Aug 2023

£3,000.00 excl. VAT

Key insights: Artist subscriptions are a pragmatic scalable solution to streaming’s growing problems, delivering value to fans, creators, and rightsholders When asked what would persuade them to pay...

The state and future of music fandom
Unleashing fan creativity

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Report by Tatiana Cirisano

21 Aug 2023

£5,000.00 excl. VAT

Streaming is buckling under the weight of new music being released every day, listenership is fragmenting, and artificial intelligence is poised to intensify these challenges. The music industry’s next...

The FAST advantage
Build sustainable consumer models

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Report by Tim Mulligan and Ben Woods

14 Aug 2023

£3,000.00 excl. VAT

Inflation and retention pressures are combining to make free ad-supported streaming TV (FAST) an appealing go-to-market strategy for video distributors.FAST is still underperforming significantly in engagement...

Music’s podcast potential
Focus on branding over discovery

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Report by Annie Langston

14 Aug 2023

£3,000.00 excl. VAT

In this hyper-fragmented entertainment consumption space, artists and labels must use every tool available to break out above the noise. Artists must diversify their content to not only promote their...

Virtual artists and virtual influencers
A new (virtual) reality

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Report by Ashleigh Millar

24 Jul 2023

£3,000.00 excl. VAT

Marketing Strategy

artificial intelligence

While North America and Europe are on a path towards authenticity (due to an authenticity crisis), with such trends as #definluencing and #dupes loudly and quickly gaining traction, social media users...

Return to live
Post-pandemic music fans

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Report by Kriss Thakrar and Tatiana Cirisano

20 Jul 2023

£3,000.00 excl. VAT

Today’s live music audience skews 45+, with rock concerts and theatres / concert halls dominating sales. Fandom is by far the strongest factor in purchasing tickets, eclipsing price, and location. So,...

Tipping point
The coming consolidation of live service games

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Report by Karol Severin and Perry Gresham

17 Jul 2023

£3,000.00 excl. VAT

Business Strategy

The games industry has become addicted to the promise of lower risk and better ROI from live service games. As a result, there has been a flurry of live service titles released over the last 10 years....

Streaming TV meets local
How local content commissioning regulation will reshape streaming output

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Report by Tim Mulligan

5 Jul 2023

£3,000.00 excl. VAT

content commissioning

US headquartered global video players have grown their business models outside of national regulatory frameworks. The streaming video on demand (SVOD) model is now being disrupted as national governments...

Radio WAUs
Blurring broadcast lines

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Report by Annie Langston

3 Jul 2023

£3,000.00 excl. VAT

Introduction The radio industry has traditionally thought in terms of monthly audiences and reach rather than engagement. It is time for the radio industry to start thinking in terms of weekly engagement...

Not all social entertainment behaviour is created equal
Audience deep dive

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Report by Hanna Kahlert

3 Jul 2023

£3,000.00 excl. VAT

Social is an integral part of entertainment consumption This report presents key data and insights about the advanced overlaps between social behaviour (both on digital platforms and in real life) and...

MIDiA Research 2023-2030 global music forecasts
Speed bump

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Report by Mark Mulligan

30 Jun 2023

£7,500.00 excl. VAT

Business Strategy

A note on the 2023 edition 2022 was a tumultuous year for the global economy, with factors such as high rates of inflation, rising interest rates, a growing cost-of-living crisis, post-Covid supply chain...

Livestreaming strategy in a social-video world
Work with UGC, not against it

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Report by Tatiana Cirisano

1 Jun 2023

£3,000.00 excl. VAT

Livestreamed concerts are establishing themselves as complementary experiences, rather than replacements for in-person gigs. A picture of the average livestreamer — older millennials who are entertainment...

Live sport 2.0
Capturing younger audiences with the creator economy

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Report by Ben Woods

1 Jun 2023

£3,000.00 excl. VAT

The funding model for live sports has created fissures between older viewers who can afford to pay a premium for live access and younger audiences who either cannot, or do not want to. While older generations...

Data briefing
South Korea music market

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Report by Mark Mulligan

1 Jun 2023

£3,000.00 excl. VAT

This report presents key music market metrics for South Korea. All data is domestic SouthKorean data unless otherwise stated below. The datasets leveraged for this report include: Music company financials...

Fandom and identity
For fans, entertainment goes beyond enjoyment of content

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Report by Hanna Kahlert

1 Jun 2023

£3,000.00 excl. VAT

Media and Marketing

Audience Insight

Across entertainment, fandom is used to judge, predict, and generate successful commissioning and distribution strategies. Fandom indicates reliable audiences who will spend money on propositions and...

US SVOD consumer podcast engagement
Audio is the new spinoff

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Report by Annie Langston

1 Jun 2023

£3,000.00 excl. VAT

Amazon Prime Video

As consumer attention fragments across platforms and content types, it is increasingly important for both streaming subscription video services and podcast creators to maximise their content reach. For...

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