MIDiA Reports

The Rising Power of UGC

Report by Mark Mulligan and Keith Jopling

26 Oct 2020

About this report Audible Magic has commissioned MIDiA to produce a White Paper on the rising power of UGC and the untapped opportunity to monetise the growth in UGC consumer behaviours and new platforms.…

Podcasts Q2 2020
Spotify Takes an Early Lead

Report by Mark Mulligan

9 Oct 2020

Podcasts

podcast strategy

Product Strategy

The 20,000 Foot View: Podcasts have become the next battle front for audio. Spotify’s ambitious content and product strategy have enabled it to become an early leader, but the podcast market is…

Q1 2020 UK Sports Betting Consumer Engagement Snapshot

Report by Tim Mulligan and Alistair Taylor

5 Oct 2020

UK Sports Betting

sports better

sports betting

Methodology: This mini report is a review of trends and data on sports betting from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia, with a focus on UK sports…

Independent Artists -
Pathfinding Through a Pandemic

Report by Mark Mulligan and Keith Jopling

30 Sep 2020

Free Report

Music

independent artists

indie artists

2019 was yet another stand-out year for independent artists, with revenues, streams and market shares all growing strongly. Then, along came COVID-19 and the world turned upside down. However, in lockdown…

DAZN 2019 Financials and Subscriber Deep Dive
Domestic Rights Key to Unlocking Audiences

Cover image for DAZN 2019 Financials and Subscriber Deep Dive

Report by Alistair Taylor

30 Sep 2020

Sports

Covid-19

The 20,000 Foot View: DAZN’s 2018 financials highlighted the difficulty in encouraging consumer adoption of a digital live sports proposition with a limited portfolio of sports rights. 2019 marked…

Killing Eve – A Case Study in Analysing Show Fandom

Report by Tim Mulligan

28 Sep 2020

Killing Eve

Scripted dram

show fandom

The 20,000 Foot View: Killing Eve season three was released in April 2020, the third instalment of a critically acclaimed genre-hopping comedy/drama spy thriller about a female intelligence operative obsessively…

MIDiA Research Artist Survey Q2 2020

Report by Mark Mulligan and Keith Jopling

18 Sep 2020

independent artists

survey

charts

This deck presents findings from MIDiA's Q2 2020 survey of music artists, assessing the impact on their careers in the wake of the coronavirus. It consists of 13 charts/graphs/table slides. The full…

Music Subscriber Market Shares 4.0
Subscriptions Decouple from Revenue

Cover image for Music Subscriber Market Shares 4.0

Report by Mark Mulligan

18 Sep 2020

streaming

music streaming

subscriptions

The 20,000 Foot View: This report presents key figures from MIDiA’s global music subscriber market shares model. The full dataset is published alongside this report with quarterly data from Q4…

Snapshot
UK Q1 2020 Consumer Engagement for MMA and Boxing

Report by Tim Mulligan and Alistair Taylor

11 Sep 2020

Sports

audience insight

Methodology This mini report is a review of trends and data established on MMA and boxing engagement from Q3 2019 to Q1 2020 in the leading English-speaking markets of the US, UK, Canada, and Australia.…

Post-Pandemic Programming
Surviving and Thriving in the Recession

Cover image for Post-Pandemic Programming

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Alistair Taylor, Keith Jopling and Hanna Kahlert

9 Sep 2020

aeg

AMC Cinemas

Alphabet

The 20,000 Foot View: COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks have created an unprecedented outlook…

The Esports Viewer DossierQ2 2020

Report by Karol Severin

28 Aug 2020

Games

esports

audience insight

The Esports Viewer Dossier Q2 2020 covers: Demographics and penetration Genre and sports preferences Time and money spent Service usage Entertainment behaviours…

Recovery Economics
Post-Lockdown Sports

Report by Alistair Taylor

28 Aug 2020

Sports

The 20,000 Foot View: As live sports resume following the coronavirus crisis lockdowns, the long-term impact of sports’ mass hiatus will be substantial. An activity gap created a void state for consumers,…

Music Marketing
The Velocity Game

Report by Mark Mulligan

24 Aug 2020

Spotify

music marketing

marketing strategy

The 20,000 Foot View: Music streaming has become so central to the functioning of the record label business model that labels are becoming beholden to streaming service optimisation. A shift towards…

Music Discovery
Streaming’s Growing Role

Report by Mark Mulligan

24 Aug 2020

Music

music discovery

music recommendations

The 20,000 Foot View: Radio has long led music discovery and continues to do so today. However, streaming – both audio and video – are making up ground fast, especially among more engaged and younger…

Q2 2020 UK Video Consumer Deep Dive

Report by Tim Mulligan

19 Aug 2020

UK Video

UK SVOD

uk tv

The 20,000 Foot View: UK video engagement in Q2 2020 remains primarily a two-horse race between subscription-based Netflix and ad-supported YouTube, which returned to dominance with 55% weekly average…

Spotify Q2 2020 Earnings
In the Shadow of COVID

Cover image for Spotify Q2 2020 Earnings

Report by Mark Mulligan

18 Aug 2020

Spotify

Spotify Q2

Spotify q2 20 earnings

The 20,000 Foot View: Spotify’s share price grew strongly in June 2020, with the markets responding positively to its podcast investments. However, while that increase was sustained throughout July,…

Profiling Esports Viewers
The Synergy of Spend, Ad Receptiveness and Engagement

Cover image for Profiling Esports Viewers

Report by Karol Severin

11 Aug 2020

Esports viewers

esports audiences

games video

20,000 Foot View: As live events have halted, attracting non-endemic brands to esports via digital content has moved to the forefront for esports companies. But attracting the largest brands often requires…

Attention Economy
Media Consumption Q2 2020

Report by Mark Mulligan

31 Jul 2020

media consumption

entertainment consumption

entertainment

The 20,000 Foot View: This report presents MIDiA’s Q2 2020 media consumption data, exploring time and money spent by consumers during the quarter. As such, it presents a snapshot of consumer behaviour…

MIDiA Research 2020-2027 Global Music Forecasts
Volume Trumps Value as Emerging Markets Dominate Growth

Cover image for MIDiA Research 2020-2027 Global Music Forecasts

Report by Mark Mulligan

21 Jul 2020

music forecasts

music model

music projects

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are retail values and in billions of US dollars unless otherwise stated.…

D2C Big Bang Impact, H1 2020
English-speaking Markets

Cover image for D2C Big Bang Impact, H1 2020

Report by Tim Mulligan

14 Jul 2020

The 20,000 Foot View: With HBO Max and Peacock just coming into market, the key challengers for Netflix and Amazon Prime Video’s current SVOD dominance are Disney+ and Apple TV+, which both launched…