MIDiA Reports

Creator hubs
Creator tools’ next growth driver

Report by Mark Mulligan and Kriss Thakrar

7 Sep 2021

The 20,000 foot view: The emerging competitive dynamic between insurgents and incumbents is the catalyst for an unprecedented period of innovation in the music creator tools space. However, because this…

The four key cultural trends transforming digital entertainment in 2021 and beyond

Report by Hanna Kahlert

31 Aug 2021

£3,000.00

Amazon

amazon prime video

Disney+

The effect of streaming on entertainment is not new, but as we move into the era of mainstream vaccinations, the shifts in streaming-driven consumer behaviour over the last year and a half will drive…

Gamers & entertainment merchandise

Report by Karol Severin

31 Aug 2021

£3,000.00

Games

gaming

games industry

As the digital entertainment worlds grow alongside the traditional IRL entertainment world, the next step in the evolution of the entertainment industry will be to bridge the IRL & digital entertainment…

Sci-fi video fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

Cover image for Sci-fi video fan consumer snapshot, Q2 2021

Report by Tim Mulligan

27 Aug 2021

£3,000.00

Online video

YouTube

netflix

This slide deck presents sci-fi video fan consumer demand covering video services, live TV viewing, binge viewing, device viewing, YouTube consumption, and leading video services by WAU penetration. The…

Sports fan consumer snapshot, Q2 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Report by Tim Mulligan

24 Aug 2021

£3,000.00

Sports

live sports

sports fans

This slide deck presents sports fan consumer demand, covering video services, live TV sports viewing, sports highlight viewing, free live digital sports viewing, device viewing, sports betting, fantasy…

Spotify Q2 2021 earnings
Slowdown arrives

Cover image for Spotify Q2 2021 earnings

Report by Mark Mulligan

11 Aug 2021

£3,000.00

Spotify

Spotify q2 21 earnings

spotify q2 21 filings

The growth headwinds that appeared in Q1 2021 manifested in a pronounced user growth slowdown in Q2, with ad-supported users hit hardest. Spotify has been through lean growth periods before, but what…

Unlocking mainstream AVOD
The silver streamer catalyst

Cover image for Unlocking mainstream AVOD

Report by Tim Mulligan

31 Jul 2021

£3,000.00

AVOD

Silver Streamer

demographics

Ad-supported video on demand (AVOD) has been championed as the free-to-access equivalent of subscription video on demand (SVOD). However, for AVOD to become the digital successor to free-to-view TV…

Addressable creator markets
An opportunity with many layers

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Report by Mark Mulligan

29 Jul 2021

£3,000.00

Music creators

artists

creator tools

The music creator tools space is undergoing a change that is simultaneously renaissance and transformation. The creator culture boom has driven an unprecedented degree of investment and investor interest.…

The changing context of consumption
Emerging consumer trends in a re-saturated attention economy

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Report by Hanna Kahlert

22 Jul 2021

£3,000.00

consumer insight

streaming

digital first

Rampant attention competition has driven changes in entertainment consumption itself, exacerbated by the last year’s attention boom. Quality of attention and quantity of attention are increasingly…

Music consumer survey Q1 2021
YouTube extends its reach

Cover image for Music consumer survey Q1 2021

Report by Mark Mulligan

20 Jul 2021

£3,000.00

Music

audience insight

The data in this report is taken from MIDiA’s Q1 2021 consumer survey. The full data from this survey and all the preceding quarterly surveys are available, along with data visualisation tools and…

How does AVOD unlock the mainstream consumer

Report by Tim Mulligan

12 Jul 2021

Free Report

Video

How does AVOD unlock the mainstream consumer webinar presentation.

Local Sounds, Global Cultures
MENA Music Market Opportunity

Cover image for Local Sounds, Global Cultures

Report by Srishti Das and Kriss Thakrar

6 Jul 2021

Free Report

Music

Emerging market opportunity becomes reality With global music subscribers set to exceed half a billion by end 2021 and nearing saturation in developed markets, the industry focus has shifted to the next…

MIDiA Research 2021 – 2028 global music forecasts
ARPU growth finally delivers

Cover image for MIDiA Research 2021 – 2028 global music forecasts

Report by Mark Mulligan

30 Jun 2021

forecast

music forecast

market share

This report presents the key figures, trends and drivers of MIDiA’s music forecast model. The figures presented in this report are both retail and label trade values and are in billions of US dollars…

MIDiA Research video streaming subscription forecasts 2021-2027
Margins eclipse reach as developed markets dominate revenue growth

Cover image for MIDiA Research video streaming subscription forecasts 2021-2027

Report by Tim Mulligan

28 Jun 2021

£5,000.00

Video

forecast

2021

This report presents the key figures, trends and drivers of MIDiA’s video streaming forecast model. The figures presented in this report are in billions of US dollars unless otherwise stated. An Excel…

The esports viewer dossier Q1 2021

Report by Karol Severin

25 Jun 2021

£5,000.00

Games

esports

Esports viewers

The esports viewer dossier Q1 2021 covers the following for segmented esports viewers and consumer averages: Demographics and penetration Genre and sports preferences Time and money spent Service usage…

Ad strategy in a digital-first environment
Rethinking acceptance, tolerance and effectiveness

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Report by Hanna Kahlert

3 Jun 2021

Digital-first behaviours and the proliferation of choice have caused underlying changes to how consumers perceive and respond to brands. Brand loyalty has been replaced by content fandom. Frictionless…

Video consumer snapshot Q1 2021
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Report by Tim Mulligan

31 May 2021

£3,000.00

Video

consumption

trends

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s…

Games subscriptions
Early market leaders and consumer profiles emerge

Report by Karol Severin

28 May 2021

Games

Product Strategy

games subscriptions

As games subscriptions grow, understanding gamers through the lens of their subscriptions becomes crucial. Monitoring the growth of games subscription services and the behavioural makeup of segments that…

Spotify Q1 2021 earnings
Shifting headwinds

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Report by Mark Mulligan

27 May 2021

£3,000.00

The first quarter of the year is usually a slow one for Spotify, but Q1 2021 saw a few metrics slowing more than in previous years. There were lots of solid performance metrics in Spotify’s results…

Live streamed concert demand
Ready for prime time

Cover image for Live streamed concert demand

Report by Mark Mulligan, Karol Severin and Kriss Thakrar

21 May 2021

£3,000.00

live streamed concerts

live stream concerts

virtual concerts

Virtual concerts went from zero to a hundred at an unprecedented rate during the pandemic-shaped 2020, and the momentum carried through to 2021. But if lockdown years are like dog years, then so too…