MIDiA Reports

The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

20,000 foot view: Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither...

The streaming retention revolution
Content is king, distribution is queen, but retention is revolutionary

Cover image for The streaming retention revolution

Report by Tim Mulligan

30 Jun 2022

£3,000.00 excl. VAT

Video

streaming retention

video monetisation

20,000 foot view: With video streaming transitioning into mainstream TV consumption, we have moved into the era of streaming TV. As a result, the early focus on gaining subscribers is making way for...

Games consumption Q1 2022
Time spent takes centre stage

Cover image for Games consumption Q1 2022

Report by Karol Severin

30 Jun 2022

£3,000.00 excl. VAT

Games

audience insight

time spent on games

20,000 foot view: Time spent on games is growing in importance as a key performance indicator for the games industry. Whether it is games subscription services deciding which titles and publishers to...

Advertising
Marketing in the era of lean through

Report by Hanna Kahlert

29 Jun 2022

£3,000.00 excl. VAT

Media and Marketing

20,000 foot view: Audiences have shifted, first towards the on-demand content delivery model, and now increasingly towards lean-in and lean-through engagement behaviours as a native part of consumption....

Audio audiences
Millennial listeners and the radio transition

Report by Annie Langston

29 Jun 2022

£3,000.00 excl. VAT

audio

20,000 foot view: As audio consumption steadily grows from its post-lockdown spike, it is crucial to identify the core audiences who are maintaining their listenership as the attention recession is affecting...

The attention recession
Post-peak behaviour

Report by Mark Mulligan

22 Jun 2022

£3,000.00 excl. VAT

attention recession

attention economy

Inflation

20,000 foot view: The global pandemic created a temporary boost to the attention economy, with all forms of entertainment benefiting. As life began to return to normal, this newfound time quickly started...

Profiling single-player versus multiplayer gamers
A generational changing of the guard

Cover image for Profiling single-player versus multiplayer gamers

Report by Karol Severin

31 May 2022

£3,000.00 excl. VAT

games industry

games streaming

games engagement

20,000 foot view: Though single player remains the preferred games genre for now, multiplayer modes are catching up, particularly among younger gamer segments. As audiences age, multiplayer modes will...

Metaverse
Future scenarios for smart TVs

Report by Tim Mulligan

31 May 2022

£3,000.00 excl. VAT

metaverse

VR

virtual reality

20,000 foot view: Metaverse smart TV opportunities are currently nascent as clarity about the overall growth of the metaverse concept is still emergent. From a smart TV OEM perspective, a focus on future-proofing...

Music creator survey, Q4 2021
Redefining success

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Report by Tatiana Cirisano

31 May 2022

£3,000.00 excl. VAT

Music

20,000 foot view: As the barriers to music creation continue to lower, more creators enter the field, yet it is becoming harder than ever to earn a living through music, with a finite amount of revenue...

Social media user snapshot
Q1 2022

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Report by Hanna Kahlert

30 May 2022

£5,000.00 excl. VAT

Media and Marketing

20,000 foot view: This report presents country-level snapshots into the social media usage, engagement habits, and ad tolerances of different social app users. It covers Facebook, Instagram, Twitter,...

The Attention Recession
How inflation and the pandemic are reshaping entertainment

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Tatiana Cirisano and Annie Langston

27 May 2022

Free Report

Video

Music

Games

With the recent announcement of the 0.2 million subscriber drop in Netflix’s Q1 2022 figures, and Spotify seeing slower paid user growth, MIDiA’s predicted attention recession has come into fruition....

Social video
TikTok sets the pace

Report by Richard Broadhurst

10 May 2022

£3,000.00 excl. VAT

ad

app

consumer

20,000 foot view: Social video is optimising lean-through engagement for digital natives, with simple editing features, filters, and music. Value for younger digital natives (those aged 16-19-years-old)...

Esports viewers update
A valuable segment with a (solvable) growth problem

Report by Richard Broadhurst

5 May 2022

£3,000.00 excl. VAT

esports

: esports

entertainment

20,000 foot view: Esports currently struggle to attract consumers beyond esports enthusiasts and players of esport-centric titles. Despite growth problems, the esports viewer segment remains valuable....

Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Report by Hanna Kahlert, Srishti Das and Tatiana Cirisano

5 May 2022

Free Report

Music

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese,...

BE THE CHANGE – Women In Music 2022

Report by Hanna Kahlert, Srishti Das and Tatiana Cirisano

4 May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

Audio consumption
The entertainment aficionado opportunity

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

audio

audience insight

20,000 foot view: Streaming platforms are continuing their investment in podcasting despite relatively slow adoption from listeners. Identifying enthusiastic consumer segments will be crucial to accelerating...

Audio ad opportunity
Niche targeting unlocks attention

Report by Annie Langston

4 May 2022

£3,000.00 excl. VAT

audio

marketing strategy

advertising

20,000 foot view: Podcast advertising is one of the key income sources for both audio platforms and creators alike. Ad agencies and platforms must go ever deeper with targeting capabilities by learning...

Consumers as creators
The artist / audience line is blurring

Report by Hanna Kahlert

30 Apr 2022

£3,000.00 excl. VAT

creator tools

Content Creators

creator economy

20,000 foot view: The growing independent artists sector, the rise of user-generated content (UGC), and the proliferation of basic creator tools on social platforms are all interlinked parts of the same...

Digital collectables and NFTs
Entertainment impacts for the video ecosystem

Cover image for Digital collectables and NFTs

Report by Tim Mulligan

26 Apr 2022

£3,000.00 excl. VAT

NFTs

Video

business strategy

20,000 foot view: Non-fungible tokens (NFTs) have caught the attention of the wider media landscape. However, consumer awareness is niche with just 20% of consumers aware of what NFTs are. Despite this,...

Music industry earnings 2021
Riding the wave

Cover image for Music industry earnings 2021

Report by Mark Mulligan

24 Apr 2022

£5,000.00 excl. VAT

streaming music

earnings

music earnings

20,000 foot view: In this report MIDiA presents, contrasts and analyses headline financial metrics of 12 leading music industry companies across labels, publishers, streaming and live. The companies...