MIDiA Reports

Rebalancing the Song Economy

Report by Mark Mulligan and Keith Jopling

16 Apr 2021

Introduction – Rebalancing the song economy After half a decade of streaming-driven growth the global music business hit a speed bump in the shape of the COVID-19 pandemic. Live music stopped in an instant,…

Music & Gaming
A new way to play

Report by Mark Mulligan, Karol Severin and Keith Jopling

13 Apr 2021

Free Report

Music

Games

In today’s music business, the consumer boom is rapidly leading to a creator bust. For the music industry to untangle itself from this dysfunctional loop, it needs to find new ways of monetizing fandom,…

Getting serious about esports
Identifying off-season digital engagement opportunities for sports

Cover image for Getting serious about esports

Report by Alistair Taylor

31 Mar 2021

£3,000.00

esports

Esports Sports

streaming sports

COVID-19 has expedited the need for rights holders and teams to generate digital engagement beyond the pure play live broadcast. Games and esports became big attention economy winners during the early…

Video consumer snapshot Q4 2020
US, Canada, Australia, UK, Germany, France, Sweden, South Korea, Brazil

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Report by Tim Mulligan

30 Mar 2021

£3,000.00

Video

audience insight

Mobile content

This slide deck presents consumer demand for video subscription services and streaming consumption, with detail for streaming services and video consumption preferences. The data is pulled from MIDiA’s…

BE THE CHANGE - Women Making Music

Report by Hanna Kahlert and Srishti Das

25 Mar 2021

Free Report

Music

Be The Change: Women Making Music Key insights Gendered expectations have skewed recognition and reward in the music industry: of 401 women creators around the world, 81% think that it is harder for female…

Digital consumption habits
How tomorrow’s audiences will reshape entertainment

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Report by Hanna Kahlert

24 Mar 2021

£3,000.00

Amazon

amazon prime video

AppleTV+

Digital-first access has shaped mainstream consumption, but for digital natives, it has also shaped their core behaviours. Music consumption is now fragmented across artists, becoming a personalised,…

Entertainment fandom
Monetise fandom, not attention

Report by Mark Mulligan

12 Mar 2021

£3,000.00

fandom

entertainment fans

entertainment fandom

In the attention economy, entertainment consumption is intertwined and competition straddles formats and genres. The same applies to fandom. Entertainment fans are fans of not just multiple subgenres…

Recorded music market 2020
Pandemic-era growth

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Report by Mark Mulligan

11 Mar 2021

£7,000.00

recorded music 2020

music revenue 2020

2020 music market

The global pandemic turned the music industry upside down. While live was decimated throughout 2020, after an initial downturn, the recorded music market returned to growth and finished the year with…

Spotify Q4 2020 earnings
ARPU pays the price for growth

Cover image for Spotify Q4 2020 earnings

Report by Mark Mulligan

28 Feb 2021

£3,000.00

Spotify

Spotify Q4

Spotify FY20

In 2020 Spotify accelerated the growth of its total user base, with emerging markets playing a key role. However, revenue increases became decoupled from user growth across all categories, resulting in…

Q4 2020 US D2C deep dive
An attention recession looms

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Report by Tim Mulligan

28 Feb 2021

£3,000.00

q4 2020

US D2C

Deep Dive

The US market is starting to see initial signs of fatigue as the D2C disruptors begin to reduce monthly user engagement among the three dominant incumbent subscription video on demand services. Netflix,…

Music marketing
Catalogue and song management

Report by Keith Jopling

26 Feb 2021

£3,000.00

music marketing

insight

independent artists

The catalogue race is on Music catalogues are changing hands for serious sums of money. The race to acquire the songwriters’ share is on, and it is speeding up. However, while that race is a sprint,…

2020 in review
Lockdown legacy impacts on entertainment

Report by Hanna Kahlert

24 Feb 2021

£3,000.00

Cultural Trends

lockdown

attention economy

Digital connections have filled the void left by real-world activities, globalising culture and experience. Yet this comes at the cost of deepening divides in trust and perspective. Changing economic…

OTT Distribution and Partnerships
StreamTV Growth Summit 2021

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Report by Tim Mulligan

16 Feb 2021

Free Report

Video

streaming

audience insight

OTT Distribution and Partnerships A MIDiA Research Presentation for StreamTV Growth Summit 2021

Media consumption
Lockdown’s attention boom

Report by Mark Mulligan

12 Feb 2021

£3,000.00

Media and Marketing

media consumption

entertainment consumption

2020 was a year like no other. With large swathes of the population confined to their homes for portions of the year, audiences had more time on their hands and more money in their pockets. These conditions…

Sports audiences
The Gen Z opportunity

Report by Alistair Taylor

8 Feb 2021

£3,000.00

Activision Blizzard

Amazon

amazon prime video

Digital natives are more likely to consume non-live sports than older, traditional sports fans, which presents rights holders and broadcasters with untapped potential for monetisation by harnessing…

The Great Reaggregation
Lockdown, Demand and Consolidation

Report by Tim Mulligan

29 Jan 2021

£3,000.00

Video

reaggregation

video ecosystems

COVID-19 removed the constraints imposed by peak attention, leading to a surge in home-based entertainment consumption and streaming adoption. Fortuitous timing, enforced home working and the end of…

Music and Games Partnership Strategy
Beyond the Comfort Zone

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Report by Karol Severin

29 Jan 2021

£5,000.00

music licensing

games music partnerships

in-game spending

Music companies are flocking to explore partnerships with games companies. Seeking a foothold in a fast-growing market, music companies are often looking for easy wins that fit traditional licensing…

Music Product Strategy Re-boot
Time to Monetise Fandom, Not Access

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Report by Mark Mulligan

25 Jan 2021

£3,000.00

music product strategy

music formats

artist formats

As streaming reaches maturity in many of the largest music markets and middle-tier artists struggle to make ends meet with the live music hiatus, the time has come for a music product strategy re-boot…

The Roaring Sporting 20s
India Leads the Way in Innovation and Engagement

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Report by Tim Mulligan, Alistair Taylor and Srishti Das

18 Jan 2021

£3,000.00

Touted as the home of the next billion online consumers, India’s rapid adoption of digital media services has been driven by the explosion in smartphone adoption over the last few years. While per capita…

Virtual Concerts
A New Video Format

Report by Mark Mulligan

22 Dec 2020

£4,000.00

Video

Music

The global pandemic thrust the live music sector into chaos, with global revenues falling by 75% in 2020 compared to one year previously. The music industry was rocked by first-order impacts (no concerts,…