Music blog by MIDiA Research

Blog: Music

Music is not a level playing field — it is a field of all levels

Blog post by Tatiana Cirisano

18 Aug 2022

We have heard it (and said it) many times before: the music industry has never been as competitive as it is today. But the challenge is not just that today’s landscape is ultra-competitive, it is also...

Re-creating the creator economy

Blog post by Mark Mulligan

18 Aug 2022

creator economy

creators

creator economics

Everyone is a creator! Or so goes the dismissive put down of many a traditional media executive when talking about the creator economy. But regardless of what your perspective on the creator economy might...

From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

Blog post by Sam Griffin

10 Aug 2022

Proms

gaming

fandom

After the humble beginnings of the first melodic loops from NAMCO’s Rally X , the cultural symphony of music, video, and games has since matured to Hildur Guðnadóttir and Sam Slater’s recent score...

What happens when every platform has different top artists? Hint: it may be a good thing

Blog post by Tatiana Cirisano

10 Aug 2022

fragmented fandom

consumer behaviour

music marketing

Fragmentation is on full display in Chartmetric’s H1 2022 trends report , which lists the top 10 “breakthrough artists” between January and June for each of eight different platforms. It is immediately...

Beyoncé raises the question: what does commercial success mean in 2022?

Blog post by Tatiana Cirisano

4 Aug 2022

monetizing fandom

fragmented fandom

consumer behaviour

It is hard to believe that six years have elapsed between Beyoncé’s last solo album, Lemonade , and her newest, Renaissance . So much has changed in those six years about how listeners consume music,...

TikTok Music: Here is what it would mean for you

Blog post by Kriss Thakrar

2 Aug 2022

TikTok

music streaming

creator tools

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming...

With Meta’s revenue share program, can rights holders and platforms finally agree?

Blog post by Tatiana Cirisano

28 Jul 2022

streaming music

user generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users...

Beatport’s LabelRadar acquisition is the latest sign of the platforms era

Blog post by Tatiana Cirisano

22 Jul 2022

Beatport

record labels

music industry

This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents...

MIDiA music forecasts: the new era of growth

Blog post by Mark Mulligan

14 Jul 2022

music forecasts

music revenues

music industry

MIDiA has just published its latest music forecasts, available to clients in full here . Here are some of the highlights. 2021 was a huge year for the recorded music business with retail values up 23%...

Spotify is courting gen Z, but is it enough?

Blog post by Tatiana Cirisano

13 Jul 2022

music streaming

Spotify

fandom

Spotify just made its first games acquisition by snapping up Heardle , a popular online game where players compete to guess a song by its opening notes. Heardle will remain a standalone website for now,...

Changing streaming’s royalty model will unlock a new music economy

Blog post by Kriss Thakrar

12 Jul 2022

music streaming

streaming royalties

Soundcloud

It has been an excellent year for the music industry as it enters a new era of growth . While streaming has been at the heart of this growth, there is an underlying tension between platforms and the artists...

How (and why) Billie Eilish won Glastonbury

Blog post by Mark Mulligan

6 Jul 2022

live music

fragmented fandom

BBC

Glastonbury returned to great fanfare after the pandemic-enforced break, which meant it was the first one since 2019. The music world has changed a lot since then, with streaming getting bigger than ever...

A counterculture music industry is emerging — welcome to the platform era

Blog post by Tatiana Cirisano

5 Jul 2022

music industry

Major labels

record labels

What do TikTok’s distribution tool , Universal Music Group’s samples marketplace , and Snoop Dogg’s virtual marijuana have in common? On the surface, not much. But beneath, these news headlines...

Music streaming is failing to foster cultural moments – but it does not have to

Blog post by Hanna Kahlert

29 Jun 2022

streaming

heat waves

glastonbury

Listening to music is, and has always been, an intrinsically emotional experience. Music does not appeal to rational dialogue or scientific evidence; it directly evokes the feelings beneath. It can be...

Churn in the era of dynamic retention

Blog post by Mark Mulligan

24 Jun 2022

Churn

Video

Music

Kantar, a survey vendor, has been getting some attention by passing off consumer data as an actual measure of subscribers and suggesting that the music subscriber base actually declined in Q1 2022. It...

Reflections on the music industry at NFT.NYC

Blog post by Tatiana Cirisano

23 Jun 2022

cryptocurrency

NFT

record labels

At the fourth annual NFT.NYC conference in New York, the sentiment fell somewhere between faint excitement and “so this is still a thing, right?” Unlike this time last year, when the music industry...

Why today’s music creators are no longer playing the fame game

Blog post by Tatiana Cirisano

16 Jun 2022

music streaming

Music creators

creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing —...

The Kate Bush resurgence shows that music consumption has no time stamp

Blog post by Keith Jopling

13 Jun 2022

Strategy

Spotify

streaming

There are not many good news stories at the moment. It has brightened up my summer a little, though, to see music legend Kate Bush (or ‘our Kate’ if you happen to be British) acknowledge that her song,...

Why Spotify’s TAM is only part of the story

Blog post by Mark Mulligan

9 Jun 2022

TAM

addressable audience

Spotify

Spotify just held an investor day in which it ran through its vision for growth. Spotify has long touted the concept of its total addressable market (TAM), its path to a billion users and the role of...

Burning out and fading away: the exhausting job of marketing new music

Blog post by Keith Jopling

31 May 2022

streaming

Marketing

Online video

The recent protests by music artists about the pressures of keeping up a constant presence on social media are disconcerting in an age when many artists are struggling with mental health issues and wellbeing....

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