Music blog by MIDiA Research

Blog: Music

Recorded music market 2022 | Reality bites

Blog post by Mark Mulligan

16 Mar 2023

2022 music revenues

Following a spectacular year of growth in 2021, global recorded music revenue growth slowed significantly in 2022 due to the combined impact of global economic headwinds and growth slowdown in mature streaming...

Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

Blog post by Keith Jopling

14 Mar 2023

Media

audio

Strategy

Credit where it is due, Bauer Media’s launch and rollout of Greatest Hits Radio (GHR) is the best execution of strategy we have seen in a while by an incumbent media business. Not something you would...

Spotify’s vertical feed could change music discovery, but not for the reason you think

Blog post by Tatiana Cirisano

9 Mar 2023

music streaming

Spotify

Soundcloud

Just a few years ago, Spotify’s Rap Caviar playlist was a harbinger for culture. But a lot has changed. Artists want (and need) to build deeper relationships with fans, and gen Z consumers want more...

The industry’s narrative is not always the same as the artist's narrative: Redefining success for independent artists

Blog post by Keith Jopling

6 Mar 2023

streaming

creator economy

Marketing

Last weekend, there was a fascinating quote from Maseo of hip hop legends De La Soul in the UK Guardian: “On our second album, we learned the importance of controlling the narrative. I learned early...

Streaming is becoming more like radio — what now?

Blog post by Tatiana Cirisano

2 Mar 2023

music streaming

Spotify

youtube music

Last week, both YouTube Music and Spotify launched new, radio-like features. Spotify introduced an AI-powered voice DJ, which will talk to users about why songs are included in personalised mixes. Meanwhile,...

The way AI isn’t used will have a bigger impact on music than how it is used

Blog post by Kriss Thakrar

2 Mar 2023

artificial intelligence

creator tools

fandom

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With...

Should streaming take a cue from TikTok’s revamped creator program?

Blog post by Tatiana Cirisano

23 Feb 2023

music streaming

Spotify

music industry

A year ago, VidCon co-founder and vlogger Hank Green posted a viral YouTube video lambasting TikTok’s $1 billion Creator Fund, claiming it delivered chump change to videos with millions of views. The...

Music creators and independent labels – have your voice heard!

Blog post by Mark Mulligan

23 Feb 2023

Music

business strategy

MIDiA is currently fielding two separate surveys that will help us create the definitive view of the contribution from music creators and independent labels to the global music market. We are exploring...

Filling music streaming’s Disney+-shaped hole

Blog post by Mark Mulligan

21 Feb 2023

Music

business strategy

Back when Disney+ started its meteoric rise, there was a lot of thinking around what lessons the music streaming market could learn. Three years on from the launch of the subscription video on demand platform,...

Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

Blog post by Srishti Das

17 Feb 2023

RRR

Naatu naatu

goldern globes

A year ago, Warner Music Group (WMG) acquired a South African independent distribution company, Africori , which focused on distributing local scenes from Africa. Now, it has acquired a majority stake...

At the Grammys and Super Bowl, the last hurrah of the mainstream era

Blog post by Tatiana Cirisano

14 Feb 2023

music industry

record labels

Music creators

Rihanna’s performance at the Super Bowl LVII over the weekend was remarkable for several reasons, but most of all was that she had not performed a show at this scale in seven long years. “The wait...

Independent labels and distributors: take our survey!

Blog post by Mark Mulligan

13 Feb 2023

independent labels

independent record labels

Independent label survey

Measuring the actual contribution of the independent sector to the global recorded music market is an important but difficult task. The traditional way of thinking about independent market share is to...

With its Australia experiment, TikTok gives the music industry the ultimate test

Blog post by Tatiana Cirisano

9 Feb 2023

TikTok

social media

independent music

Licensing negotiations between platforms and the music industry come down to one question: which side needs the other more? The more that TikTok needs hit music to attract users, the more leverage the...

Everyone hurts – the problem with ‘fixing’ streaming

Blog post by Mark Mulligan

6 Feb 2023

streaming royalties

Streaming economics

streaming music

Everyone hurts – the problem with ‘fixing’ streaming Apple’s Q4 2022 revenue fall was further illustration that the global economic environment is affecting everyone. During such times, companies...

Making artists heard: Women in the music industry

Blog post by Hanna Kahlert

1 Feb 2023

Music

Cultural Trends

In and among the chaos of Eurosonic, MIDiA sat down for a fireside chat with artist Marina Herlop to talk about what it is like to be a producer in the music industry today. Or, more specifically, what...

Could AI generate music’s Instagram moment?

Blog post by Tatiana Cirisano

31 Jan 2023

music streaming

music industry

social media

Pop quiz: Is the hit ‘Kill Bill’ sung by SZA or Ariana Grande? The answer is, of course, SZA, but TikTok users could be forgiven for any confusion. An artificial-intelligence-generated version sung...

It is time for DAWs to break the boundaries of conventional music production

Blog post by Srishti Das

30 Jan 2023

daw

emerging markets

Ableton

We recently wrote about how the direction of music inspiration has reversed , that established music markets have begun to draw inspiration from sounds, scenes, and cultures from emerging markets, such...

What comes next in the music streaming model makeover

Blog post by Tatiana Cirisano

17 Jan 2023

music streaming

Major labels

independent artists

The independent music community has been rallying for change to the streaming payment model for years. Now, major labels are joining the chorus. Why? The pro-rata model has long benefited bigger record...

Emerging market music cultures are shaping the global music industry

Blog post by Srishti Das

13 Jan 2023

scenes

cultural insight

emerging markets

The music industry's focus has slowly but steadily moved towards emerging markets in order to find the next billion music consumers. The first phase of this move saw major labels consciously pushing their...

Music discovery in 2023 is about the journey, not the moment

Blog post by Tatiana Cirisano

12 Jan 2023

music streaming

Spotify

TikTok

Oversaturation was among the hottest music industry topics of 2022. By now, we have all read — and maybe gasped at — the recent estimate that more than 100,000 new songs hit streaming services daily....

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