Music blog by MIDiA Research

Blog: Music

Labels are going to become more like VCs than they probably want to be

Blog post by Mark Mulligan

30 Jul 2021

When you are in the midst of change it can be hard to actually see it. Right now, the music business is undergoing a consumption paradigm shift that is changing the culture and business of music. Streaming…

Music is no longer about consumption, but participation (and women are leading the charge)

Blog post by Hanna Kahlert

27 Jul 2021

women in music

creator tools

Music

The mainstream shift to digital-first life in the last year and a half has affected video content production, games sales, and social media habits. It has also (notably) exacerbated the music industry…

What is an artist in the age of creators?

Blog post by Kriss Thakrar

26 Jul 2021

Strategy

Marketing

YouTube

MIDiA has previously explored what it means to be a superstar in today’s industry. Here we go deeper into the fundamental of what it is to be an artist. YouTuber, boxer and rapper KSI achieved his first…

Spotify and music listening 10 years from now

Blog post by Mark Mulligan

23 Jul 2021

streaming

music listening

Spotify

July marks ten years since Spotify’s US launch. Although the tendency among some is to consider this ‘year zero’ for streaming (thus ignoring everything that had happened in prior years both within…

Why music underpins the culture of our ‘new normal’

Blog post by Hanna Kahlert

22 Jul 2021

Music

Media and Marketing

audience insight

The recent UK DCMS committee findings on streaming – namely, that artists should receive a greater share of streaming revenues – is merely one facet of the growing pains of a music industry reshaped…

Global music subscriber market shares Q1 2021

Blog post by Mark Mulligan

9 Jul 2021

music subscribers

subscriber market shares

streaming

The music industry’s growing obsession with declining ARPU will continue to colour the outlook for the global streaming market in revenue terms, but the positive driver of this equation is the rapid…

Is 2021 the start of the great content reset?

Blog post by Hanna Kahlert

8 Jul 2021

Media and Marketing

Music

Video

The coronavirus pandemic has hastened a shift to digital life, creating unprecedented opportunity for entertainment. Streaming is now the default for video and music consumption for mainstream consumers,…

Redefining global sounds through local cultures – the role of homegrown services in emerging markets

Blog post by Srishti Das

6 Jul 2021

emerging markets

music streaming

Music

In developed music markets, streaming was an outcome of the recorded music industry. Creators and labels released music, and streaming services created a simpler experience for listeners in already mature…

Emerging markets may be about to change the superstar business

Blog post by Mark Mulligan

2 Jul 2021

emerging markets

anglo repertoire

Music

The traditional recorded music business was all about selling units, which naturally meant that the most important markets were not the most populous but the wealthiest. Throughout the late 20th century…

From creator tools to commercial tools

Blog post by Kriss Thakrar

1 Jul 2021

creator tools

live streaming

Twitch

Creator tools are taking an evolutionary step toward commercially empowering creators. Live streaming tool Happs’ recent $4.7 million investment is a relatively small yet significant bet that the future…

How Bandcamp could really fix the music business

Blog post by Mark Mulligan

25 Jun 2021

independent artists

artists

streaming music

“A thought: has streaming become the place to address consumers and the likes of Bandcamp the places to engage fans? i.e., fans and fandom inherently matter less on streaming because it/they are a minority.” …

The paradox of small

Blog post by Mark Mulligan

18 Jun 2021

artists direct

independent creators

creator culture

When the history books are written about our current times, the rise of creator culture will likely go down as one of the most impactful paradigm shifts. It is a dynamic that extends far beyond music,…

The opportunity behind the Roblox lawsuit

Blog post by Kriss Thakrar

14 Jun 2021

Roblox

music piracy

gaming

Three months ago, MIDiA reported on the role of the Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers…

We’re Hiring (again)

Blog post by Mark Mulligan

11 Jun 2021

streaming music

Music

business strategy

The pandemic rewrote the rules of digital entertainment, creating new opportunities and threats at an unprecedented rate while also intensifying competition for consumer attention. Never before has the…

The productisation of music rights

Blog post by Mark Mulligan

4 Jun 2021

music rights

music catalogues

music catalogue acquisitions

News that New York-based Pershing Square Tontine Holdings is planning to acquire 10% of UMG is the latest in a wave of financial transactions in the music rights space. Alongside this, Believe’s impending…

Hi-Res audio: It’s all about a maturing market

Blog post by Mark Mulligan

21 May 2021

streaming

hi res audio

Dolby Atmos

Apple and Amazon made a splash this week by integrating Hi-Res Dolby Atmos audio into the basic tiers of their streaming services . The timing, i.e. just after Spotify started increasing prices, is –…

The reign of the superstar is over

Blog post by Hanna Kahlert

13 May 2021

Media and Marketing

Cultural Trends

superstar

It is growing ever-more difficult to generate a singular ‘big hit’. Awards shows have always had their issues with keeping relevant, but with streaming for both music and video exponentially increasing…

Growth drivers – what comes after streaming

Blog post by Mark Mulligan

7 May 2021

streaming

growth drivers

fitness

The pandemic-defined 2020 was an outlier year across digital entertainment, with the extra 12% of time consumers spent with entertainment boosting everything, including music. One of the effects was…

Staggered vaccine rollouts will prime entertainment for (further, faster) innovation

Blog post by Hanna Kahlert

4 May 2021

Media and Marketing

post-pandemic

coronavirus

The ‘light at the end of the tunnel’ of COVID-19 is theoretically drawing closer. Yet, as we blogged about last week , staggered vaccine rollouts mean that the ‘new normal’ will begin for some…

How should we celebrate fame in today’s music business?

Blog post by Keith Jopling

29 Apr 2021

music industry

Marketing

Music

Doom scrolling on socials is something I try to avoid, but like most 21st century humans living through the pandemic life, I occasionally fall short. Such as this weekend when scrolling through Instagram…

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