Music blog by MIDiA Research

Blog: Music

What Elon's Twitter means for music

Blog post by Tatiana Cirisano

29 Nov 2022

When we wrote about Elon Musk’s bid to buy Twitter back in April, the idea that it would actually happen seemed far-fetched. Now, of course, Musk really is in charge, and the fate of the social platform,...

Will the recession change Big Tech’s view on entertainment?

Blog post by Mark Mulligan

25 Nov 2022

tech majors

recession

tech layoffs

Music start up Utopia just announced a round of layoffs , fitting into a much bigger dynamic that may reshape the entertainment landscape. There are many reasons why the coming global recession will be...

The record labels’ TikTok opportunity cost

Blog post by Tatiana Cirisano

22 Nov 2022

music streaming

TikTok

YouTube

With their short-term music licensing agreements soon to expire, record labels are reportedly pressuring TikTok to sign an ad revenue share agreement, which would see TikTok pay a share of advertising...

Join our MIDiA Community - Your opinion can shape the future of your industry

Blog post by Srishti Das

21 Nov 2022

MIDiA Community

Music

audio

Over the years, the most influential people in the music, video, games, and podcast industries have used the data and insights that we gather through our surveys. We are now ready to take the next step...

Artists – take our survey and get a free MIDiA report

Blog post by Mark Mulligan

15 Nov 2022

artists

independent artists

Artist survey

With 2022 coming to a close, and Spotify’s Wrapped just around the corner, artists are beginning to look back across the year at how they performed and what they have achieved, and whether it lines up...

The coming long-tail cull

Blog post by Mark Mulligan

8 Nov 2022

artists direct

the long tail

independent creators

When governments plan to introduce controversial new policies, they prepare the ground in advance (dropping hints in speeches, privately briefing journalists, etc.), so that by the time the new policy...

Artists and managers: Help shape the future of artist services

Blog post by Kriss Thakrar

7 Nov 2022

independent artists

artists direct

Music

It has arguably never been harder for artists to break through on social media, streaming, and in the real world. We repeatedly hear how artists and their teams are overextended, burned out and overwhelmed...

The cost of music streaming just went up — here is what must come next

Blog post by Tatiana Cirisano

3 Nov 2022

music streaming

music industry

apple music

It is finally happening. Apple Music raised its music streaming subscription price for the first time ever, following price rises from the likes of YouTube and Deezer, and Spotify indicates that it will...

Meghan Trainor vs. Sam Smith: Newsflash, authentic(ish) marketing is ‘in’

Blog post by Ashleigh Millar

2 Nov 2022

Music

Media and Marketing

Meghan Trainor

If you have found yourself of TikTok over the last month, you will have most likely been inundated with Sam Smith ‘Unholy’ and Meghan Trainor ‘Made You Look’ content. The two artists made TikTok...

Why Amazon Music is primed for success

Blog post by Mark Mulligan

1 Nov 2022

amazon music

streaming music

dsps

Amazon Music today announced that it was extending the number of songs available on its Prime Music tier from two million to one hundred million. It is kind of a big deal, but not that big a deal when...

Midnights: modern-day music marketing 101

Blog post by Ashleigh Millar

27 Oct 2022

taylor swift

community

online communities

Are we surprised that Taylor Swift has broken records (yet again) after dropping her new album, Midnights (and Midnights (3am Edition) )? In the first five days of release, Midnights earned more than an...

HYBE’s new strategy is a blueprint for more than BTS

Blog post by Tatiana Cirisano

25 Oct 2022

BTS

hybe

music business

With its crown jewel, BTS, set to join the military, HYBE is without a doubt in a unique situation. This week, HYBE shared their strategy in a detailed letter to shareholders, and there has already been...

The music industry needs a new format

Blog post by Mark Mulligan

20 Oct 2022

lean through

music product strategy

music formats

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has...

TikTok Music could change the game

Blog post by Mark Mulligan

14 Oct 2022

TikTok

Resso

Music

There has been talk for some time now of TikTok parent ByteDance launching a music streaming service in Western markets. It already has Resso in Indonesia, India, and Brazil, but has spiked interest recently...

Label executives: take this survey and receive a free MIDiA report

Blog post by Mark Mulligan

12 Oct 2022

Music

Product Strategy

MIDiA is fielding a survey exploring the changing role of music streaming services in today’s music business and we want to hear your opinions. Specifically, we want to hear the opinions of record label...

Vinyl now matters more to the music industry

Blog post by Keith Jopling

11 Oct 2022

Spotify

streaming music

Music

It is the final quarter of 2022 and almost time for Spotify Wrapped – that thrilling rush of data that knows more about your music listening habits than you do yourself. However, my Wrapped will be redundant...

As Apple hits 100 million songs, the future of music discovery gets complicated

Blog post by Tatiana Cirisano

6 Oct 2022

music streaming

music discovery

Music creators

Apple Music celebrated the milestone of hitting 100 million songs this week — “more music than you can listen to in a lifetime, or several lifetimes”, global head of editorial, Rachel Newman, wrote...

The creator economy’s post-lockdown growth

Blog post by Mark Mulligan

6 Oct 2022

creator tools

creator economy

creators

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

How can entertainment reintroduce scarcity in a time of attention over-saturation?

Blog post by Hanna Kahlert

5 Oct 2022

scarcity

entertainment

Music

Spoiler alert, to the disappointment of some: it is not going to be NFTs. Scarcity, real or artificial, is what drives value. The diamond industry is perhaps the most obvious example of managed scarcity...

Time to jump off the algorithm highway

Blog post by Mark Mulligan

30 Sep 2022

Music

Cultural Trends

marketing strategy

Life is perpetual change, so it is perhaps overdoing it to suggest that the music business is at a cultural pivot point. Yet, what comes next has the potential to be looked at, years from now, as a dividing...

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