Music blog by MIDiA Research

Blog: Music

The live versus streaming demographic paradox

Blog post by Hanna Kahlert

5 Jan 2021

As we begin 2021 with a vaccine on the near horizon, live venue businesses are holding on with whitening knuckles through the intermediate stricter lockdowns. However, the world has changed much in the…

What measures an artist's success in today's music industry?

Blog post by Keith Jopling

23 Dec 2020

Strategy

Media

streaming music

It’s that time of year again for lists. Endless top albums and song rankings that can be a bonus for a music artist to be included on. A placement on an influential list (which ones those are is more…

Pandemic boom fuels creator tools growth

Blog post by Dara Jegede

30 Nov 2020

Music

- A new generation of artists is engendering a new creative paradigm, where production is far more central to the creative process and artists are able to make and release high-quality music more quickly…

Time to move beyond the song economy

Blog post by Mark Mulligan

27 Nov 2020

Music

The UK parliament is currently running an inquiry into the streaming music economy, having called for evidence from across the music business. Earlier this week were the first verbal submissions, from…

MIDiA podcast launches with post-pandemic programming series

Blog post by Dara Jegede

11 Nov 2020

Video

Music

Games

MIDiA has long said that podcasts are a rising force in the audio entertainment market – and now we’ve put our efforts where our insights are, launching our first podcast series. Our first two episodes…

Live streaming centre stage for 2021

Blog post by Keith Jopling

2 Nov 2020

live streaming

live music

Live music industry

The longer the pandemic continues, the harder it gets for the live music business (and other cultural sectors built around live performance) to sustain hope of a ‘return to normal’. I hate saying it,…

Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Blog post by Keith Jopling

28 Oct 2020

Music

Games

Covid-19

In our recent report The Rising Power of UGC , in association with Audible Magic we identified that the music industry could unlock as much as $6 billion in revenues from UGC by 2022. Such an outcome would…

UGC is the next music industry growth driver and the short-term opportunity is worth $6 billion

Blog post by Dara Jegede

26 Oct 2020

Music

Covid-19

user generated content

User-generated content will contribute a significant proportion of the growth in music consumption over the next two years in an opportunity that is worth circa. $6 billion to the music industry value…

Why DAZN is adapting to German consumer nuances with linear and digital bets

Blog post by Alistair Taylor

22 Oct 2020

AZN

sport-centric

SVOD

DAZN’s recently-established position as the ‘Netflix of sport’ has been a hard fought one, requiring extensive rights investment in order to carve out a compelling proposition. In the markets where…

Blurred lines: UGC is bringing creators and users closer, and blurring promotion with consumption

Blog post by Keith Jopling

21 Oct 2020

Video

Music

Games

Fleetwood Mac’s 1977 hit ‘Dreams’ is the latest ‘legacy hit’ to have also become the latest viral phenomenon, thanks to a skateboarder with a thirst for cranberry juice. In just one week, streams…

Live streaming and the role of music artist empowerment in the digital era

Blog post by Hanna Kahlert

19 Oct 2020

music streaming

live streaming

coronavirus

As the coronavirus lockdowns have forced venues to close and people indoors, artists have been unevenly impacted across the music industry. While many bigger studios were forced to cease operations,…

Spotify is pushing podcasts beyond adolescence

Blog post by Keith Jopling

8 Oct 2020

Music

The correct move Spotify has made in podcasts is to recognise that an industry over a decade old is still in its infancy (well, at 16 years since the podcast’s ‘birth’ let’s call it adolescence).…

Why Rishi Sunak is both wrong and right

Blog post by Mark Mulligan

8 Oct 2020

Music

Earlier this week the UK Chancellor of the Exchequer Rishi Sunak suggested that creatives such as musicians who had seen income dry up during COVID-19 should consider retraining for the new ‘opportunities’…

Independent artist creativity and innovation in the age of COVID-19

Blog post by Mark Mulligan

30 Sep 2020

Music

independent artists

indie artists

The COVID-19 pandemic has turned the music industry upside down in many ways but among the direct artists community there have also been signs of resilience and creativity in the face of adversity. For…

Why Kanye West is the modern-day Prince

Blog post by Mark Mulligan

18 Sep 2020

Music

Not ‘prince’ in the Machiavellian sense of the term – though there is an argument for that too – but as in the artist formerly known as. Back in 1992, Prince fought his label Warner Bros to…

Quick Take: Apple One – Recession Buster

Blog post by Mark Mulligan

15 Sep 2020

Video

Music

Games

Apple officially announced its long anticipated all-in-one content bundle: Apple One. $14.95 gets you Apple Music, Arcade, Apple TV+ and 50GB of iCloud storage. A family plan retails at $19.95 and a premier…

Is it time for the music industry to rethink how it wants to participate in the gaming opportunity?

Blog post by Karol Severin

4 Sep 2020

music industry

gaming

cross-entertainment strategy

Music consumption, particularly in the West, is commoditised. Transforming from the economies of ownership to access and the removal of production and distribution barriers led to the devaluation of, not…

What AWAL’s $100k artists mean for the streaming economy

Blog post by Mark Mulligan

14 Aug 2020

Music

Kobalt’s AWAL division announced that ‘hundreds of its artists have reached [the] annual streaming revenue threshold [of $100,000]’ . Make no mistake, this is major milestone for a record label…

The Song Economy Part 3 – creating in the song economy

Blog post by Keith Jopling

13 Aug 2020

Music

Strategy

Spotify

In ‘ The Song Economy is just getting started ’ I looked at how major catalogue songs such as Journey’s Don’t Stop Believin’, Toto’s Africa and Mariah Carey’s All I Want For Christmas Is…

Apple to launch subscription bundle – we called it!

Blog post by Mark Mulligan

13 Aug 2020

Video

Music

Games

In MIDiA’s 2020 Predictions report published in December 2019 we predicted that tech majors would start creating subscription bundles, with Apple leading the fray. Lo and behold, news has just come…

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