Kriss Thakrar | MIDiA Research

Embrace, enhance or hinder: What will AI do for you, the creator?

Blog post by Kriss Thakrar

3 May 2023

There has been an abundance of coverage and conversation around AI, and it is unlikely to fade away any time soon. There is a question of how AI will change the music industry and broader creator economy....

US millennial snapshot
A looming generational blind spot

Report by Kriss Thakrar and Tatiana Cirisano

3 Apr 2023

£3,000.00 excl. VAT

Music

In the US, 25-34-year-olds are the music industry’s most valuable segment. Yet their relationship with streaming is tenuous. Streaming is not meeting these consumers’ need for a more social, less...

The way AI isn’t used will have a bigger impact on music than how it is used

Blog post by Kriss Thakrar

2 Mar 2023

artificial intelligence

creator tools

Fandom

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With...

Year of change
Themes that will shape entertainment in 2023

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Ben Woods and Srishti Das

15 Feb 2023

£5,000.00 excl. VAT

20,000 foot view This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music,...

Pivot point
MIDiA 2023 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

Music discovery snapshot Q3 2022
Fandom under threat

Cover image for Music discovery snapshot Q3 2022

Report by Kriss Thakrar and Tatiana Cirisano

4 Jan 2023

£3,000.00 excl. VAT

Music

Marketing Strategy

Despite the hyper-saturated music landscape, music discovery is generally not a problem for most consumers. Gen Z and millennials have similar music discovery habits, but gen Z struggle slightly more...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

£5,000.00 excl. VAT

Critical Developments

Business Strategy

predictions

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Closing the background gap
Focused versus background audio listening

Cover image for Closing the background gap

Report by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

background gap

platforms

audio

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

Artists and managers: Help shape the future of artist services

Blog post by Kriss Thakrar

7 Nov 2022

independent artists

artists direct

Music

It has arguably never been harder for artists to break through on social media, streaming, and in the real world. We repeatedly hear how artists and their teams are overextended, burned out and overwhelmed...

State of the music creator economy
Post-lockdown growth

Cover image for State of the music creator economy

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Sep 2022

£7,500.00 excl. VAT

Music

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Media and Marketing

Cultural Trends

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

TikTok Music: Here is what it would mean for you

Blog post by Kriss Thakrar

2 Aug 2022

TikTok

music streaming

creator tools

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming...

Music sync market forecast
Production libraries raise the pitch

Cover image for Music sync market forecast

Report by Kriss Thakrar and Tatiana Cirisano

27 Jul 2022

£5,000.00 excl. VAT

Music

Business Strategy

Amid fragmenting fandom and the attention recession, sync is more important than ever as a tool for both revenue generation and marketing. There are also dozens of emerging use cases for sync, from creator...

Building a fan economy with Fan-Powered Royalties

Report by Kriss Thakrar, Tatiana Cirisano and Perry Gresham

12 Jul 2022

Free Report

Music

Music streaming has helped the music industry return to growth over the past decade, but many creators feel left behind. The streaming economy has reached a point where the creator remuneration gap can...

Changing streaming’s royalty model will unlock a new music economy

Blog post by Kriss Thakrar

12 Jul 2022

music streaming

streaming royalties

Soundcloud

It has been an excellent year for the music industry as it enters a new era of growth . While streaming has been at the heart of this growth, there is an underlying tension between platforms and the artists...

The future of music
The rise of a counterculture industry

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

30 Jun 2022

£7,500.00 excl. VAT

music industry

music streaming

Fandom

Music streaming and the attention recession have turned music into a background activity. Artists en masse are struggling to cut through the noise, realising that streaming is neither a place to build...

The future of music consumption is (re)creation

Blog post by Kriss Thakrar

4 Apr 2022

creator economy

social music

creator tools

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth...

Music catalogue acquisition
Picking apart the $5 billion competition for icons

Cover image for Music catalogue acquisition

Report by Kriss Thakrar and Tatiana Cirisano

31 Mar 2022

£5,000.00 excl. VAT

Music

Investment

music streaming

A variety of economic factors and stock market volatility during the coronavirus pandemic helped establish music as an attractive asset class for institutional investors. With labels, publishers, institutional...

Music creators
Slicing the funnel

Report by Mark Mulligan, Kriss Thakrar and Tatiana Cirisano

18 Feb 2022

£5,000.00 excl. VAT

Music

Streaming enabled the rise of the independent artist and then the rise of the music creator. The promise of the long tail finally appeared to be realised. But the pandemic’s disruption of live music...

The past, present and future of the creator economy runs through Apple

Blog post by Kriss Thakrar

11 Feb 2022

Apple

creator economy

streaming

In previous posts, we have talked about the possibilities opening up for the next generation of creators . In particular, posts on fluid audio and social studios showed how music has the potential to become...