Kriss Thakrar
Kriss is one of MIDiA’s consultants and music analysis contributors. His main areas of interest are creator tools, music sync, and rights.
The creative generation wants its own soundtrack
How music’s ‘Instagram moment’ led to its fast fashion era
Splice x MIDiA Sounds of 2026 House on the rise
All eyes, no ears Why virality is not building fandom
The ghost of the 2000s lingers over the catalogue acquisition market
AI futures Culture wars
Music is losing a generation of young men
Jersey club in Berlin | Behind the scenes and sounds of 2025
Splice x MIDiA Sounds of 2025
Streaming’s growth plan in the connection economy
Billie Eilish delivered a superfan masterclass
Apple is not the only one crushing the old music-making paradigm
We need ‘real’ artists for the return to reality
Taylor Swift, The Black Dog, and the fan frenzy flywheel
Beyond the obvious Building future-focused strategy
Independent label survey Playing the volume game
MIDiA's 2024 predictions webinar The algorithm is not listening
MIDiA’s 2024 predictions report The algorithm is not listening
