Annie Langston | MIDiA Research

With a rumoured podcast feature, will TikTok become the Swiss Army knife of entertainment?

Blog post by Annie Langston

25 Jan 2023

Despite recent layoffs and program cuts, the audio market continues to expand. While major music streaming platforms have led the way, social media platforms continue to diversify their audio offerings...

Three podcast market trends to watch in 2023

Blog post by Annie Langston

18 Jan 2023

advertising

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have...

Pivot point
MIDiA 2023 predictions

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Ben Woods

12 Jan 2023

Free Report

Media and Marketing

Critical Developments

MIDiA analysts dive into our 2023 predictions, and why we believe it will be the ' pivot point '. Watch the webinareither on YouTube or LinkedIn ....

How AI narration could transform Apple Books’ creator economy

Blog post by Annie Langston

11 Jan 2023

audiobooks

artificial intelligence

Apple

It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of...

Audiobook consumer profile
Following in podcasts’ footsteps

Report by Annie Langston

4 Jan 2023

£3,000.00 excl. VAT

audio

audience insight

The audiobook market is at an important stage of its evolution. Similar to podcasts, the niche format is trying to grow amid heightened competition for consumers’ time and attention, while the looming...

New year, new live audio: How the format can pivot in 2023

Blog post by Annie Langston

21 Dec 2022

live audio

Spotify

Clubhouse

The live audio boom in lockdown, primarily driven by Clubhouse, inspired many major platforms to develop their own feature. Most notably was Spotify, which acquired Betty Labs and relaunched its Locker...

2023 MIDiA predictions
Pivot point

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Sam Griffin, Kazia Rothwell and Ben Woods

20 Dec 2022

Critical Developments

business strategy

predictions

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

Blog post by Annie Langston

14 Dec 2022

Podcasts

Spotify

Apple

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting...

The YouTube advantage: How social video platforms could seize the podcast market

Blog post by Annie Langston

7 Dec 2022

YouTube

TikTok

Spotify

After launching a podcasts page for US users in August, YouTube is debuting its first official trends podcast . Like & Describe: The Official YouTube Trends Podcast is hosted by Matpat , a long-time...

Closing the background gap
Focused versus background audio listening

Cover image for Closing the background gap

Report by Kriss Thakrar, Tatiana Cirisano and Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

background gap

platforms

audio

The rise of attention inflation means that consumers are maximising their limited time by multitasking between various formats, spurring a rise in background consumption. This creates a “new” space...

The global podcast opportunity
Unlocking format growth

Cover image for The global podcast opportunity

Report by Annie Langston

30 Nov 2022

£3,000.00 excl. VAT

western

opportunities

Spotify

While mainstream media tends to focus on podcast growth in Western territories, understanding digital-audio consumption on a global scale will be key to future growth. Each territory has unique listener...

Spotify and Emma Chamberlain kick off new era of gen Z podcasts

Blog post by Annie Langston

30 Nov 2022

Spotify

gen z

Podcasts

Spotify has already begun its pursuit of gen Z on the music side, and now is doing the same for podcasts. Emma Chamberlain, the 21-year-old YouTuber and coffee company owner, has signed an exclusive podcast...

How Apple’s commission is reconfiguring Spotify’s audiobook strategy

Blog post by Annie Langston

23 Nov 2022

Spotify

Apple

audiobooks

Spotify’s audiobook rollout has hit a major roadblock. Spotify debuted its service in September as a la carte , where users purchased audiobooks individually. In order to avoid Apple’s 30% commission...

Not just music: How TikTok could enter the podcast market

Blog post by Annie Langston

2 Nov 2022

TikTok

Podcasts

gen z

It increasingly feels like it is TikTok’s world, and we are all just living in it. With the anticipation of TikTok Music , parent company ByteDance is steadily expanding into every form of entertainment,...

Podcast market value chain
The next investment is the listeners

Cover image for Podcast market value chain

Report by Annie Langston

27 Oct 2022

£3,000.00 excl. VAT

audio

Investments

infrastructure

Investments from major audience platforms in audio infrastructure, such as hosting platforms and advertising, kickstarted the growth of the podcast market. With the basic infrastructure now in place,...

Podcast creators: Your chance to help shape the future of streaming services

Blog post by Annie Langston

26 Oct 2022

survey

Podcasts

streaming

Podcasts have earned new attention and investment in the entertainment market and are becoming increasingly integrated into major streaming platforms. As podcasts battle for listeners amid the attention...

The cracks in Spotify’s exclusive strategy are starting to show

Blog post by Annie Langston

18 Oct 2022

Spotify

Podcasts

exclsuive

While its invest-or-die strategy in podcasting has made Spotify the most popular platform for podcast listeners (43%), podcasts remain a niche activity overall, with little development in the user experience...

Are mobile game advertisements a legitimate trojan horse for podcast downloads?

Blog post by Annie Langston

12 Oct 2022

podcast downloads

game ads

real podcast listener

Podcast marketing is still somewhat new terrain in the digital audio market. Not only are podcasts a niche activity, but the market is fragmenting with the development of more shows. This oversaturation...

How podcast platforms are setting their sights on global expansion

Blog post by Annie Langston

5 Oct 2022

Podcasts

Spotify

distribution

The growth of podcast audiences requires a global effort. And while the market is primarily dominated by mostly Western platforms, such as Spotify and Apple, there are opportunities for new players to...

Radio audiences
A window of opportunity

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

£3,000.00 excl. VAT

audio

business strategy

Radio

Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that the impact needs to...