Annie Langston | MIDiA Research

Radio audiences
A window of opportunity

Report by Mark Mulligan, Keith Jopling, Tatiana Cirisano and Annie Langston

25 Sep 2022

20,000 foot view: Streaming claimed radio’s younger, music-focused audiences while podcasts are now beginning to do the same for older, spoken-word audiences. However, it is not yet determined that...

Spotify launches audiobooks in the US – but you have to buy them

Blog post by Annie Langston

22 Sep 2022

Spotify

audiobooks

audience

Spotify has officially launched its audiobook vertical for US listeners. Spotify previewed this vertical at its Investor Day in June, in addition to announcing its purchase of Findaway , an audiobook distributor....

What the comedian lawsuits against Pandora could mean for podcasts

Blog post by Annie Langston

14 Sep 2022

Pandora

lawsuits

copyright

The mountain of comedians who are suing Pandora over copyright infringement continues to grow. In February, the estates of both Robin Williams and George Carlin filed lawsuits against Pandora, claiming...

iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

Blog post by Annie Langston

8 Sep 2022

metaverse

Podcasts

iHeart Media

iHeartMedia is (somewhat) of a sleeping giant in the audio battle. Although Spotify has taken centre stage in the audio market, iHeart has also transitioned its traditional radio offerings to digital audio...

Social media is the vessel to amplify the open podcasting ecosystem

Blog post by Annie Langston

1 Sep 2022

social media

twitter

YouTube

Live audio sparked in lockdowns and blurred the lines between social media and podcasts. Although Clubhouse kickstarted this craze, its success post lockdown has lagged , and other major platforms are...

Apple’s latest podcasting moves poke holes in Spotify’s strategy

Blog post by Annie Langston

24 Aug 2022

Apple

Podcasts

Spotify

Apple has been quieter than its other podcast competitors in the past, but it is continuing to develop its audio offerings. Apple’s most noteworthy attempt to expand its platform thus far was introducing...

Podcast monetisation and remuneration
Balancing creator and platform needs

Cover image for Podcast monetisation and remuneration

Report by Annie Langston

22 Aug 2022

£3,000.00 excl. VAT

advertising

platform subscriptions

creator subscriptions

20,000 foot view: Audio platforms traditionally monetise through advertising and, to a lesser degree, listener subscriptions. However, with the rise of the creator economy and more creators entering the...

Re-creating the creator economy

Report by Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

18 Aug 2022

£7,500.00 excl. VAT

Media and Marketing

Cultural Trends

20,000 foot view: Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail...

Podcast discovery is getting a TikTok facelift

Blog post by Annie Langston

18 Aug 2022

TikTok

Podcasts

Spotify

Podcast discoverability continues to be a core challenge for audience platforms, audio creators, and listeners. With the rise of the creator economy, more voices are entering the space, which increases...

What pay-for-play podcasting says about the creator economy

Blog post by Annie Langston

11 Aug 2022

Podcasts

pay for play

Guestio

Podcasters are operating in the grey area of payola, as creators are charging guests to be featured without disclosing it to their listeners, according to a new Bloomberg expose. Apparently, this practice...

Key takeaways for podcasting from SiriusXM and Spotify’s earnings

Blog post by Annie Langston

4 Aug 2022

Spotify

SiriusXM

earnings

Two audio giants with investments in podcasting — Spotify and SiriusXM — published their second quarter earnings for the year. SiriusXM saw marginal year-over-year growth in revenue – around 4% –...

Podcasts are creating a new era of news

Blog post by Annie Langston

28 Jul 2022

Podcasts

news

listeners

Podcasts are becoming a brand extension for every level of public figure, even those who have been shut out or disgraced elsewhere. After being fired from their network positions for allegedly violating...

Audio creators
The new creative frontier

Report by Annie Langston

27 Jul 2022

£3,000.00 excl. VAT

audio creators

Podcasts

podcast creators

20,000 foot view: While exclusive content deals with celebrity names signposted the audio strategy of many of the market’s big players, audience platforms are already recognising the growing importance...

Acast aims to expand the open podcast ecosystem with Podchaser acquisition

Blog post by Annie Langston

19 Jul 2022

Acast

Podchaser

Spotify

Earlier this year, when Acast announced the dismantling of its podcast app, it cited the open podcast ecosystem as the motivation behind the decision. Acast CEO, Ross Adams, explained that the open podcast...

Podcasts amplify the era of digital activism

Blog post by Annie Langston

14 Jul 2022

Podcasts

Spotify

protest

Podcasts are an open mic for anyone looking to share their opinions about essentially anything. As we saw with Joe Rogan , this placed Spotify in the uncomfortable position of having to decide whether,...

Spotify shines RADAR spotlight on podcast creators

Blog post by Annie Langston

6 Jul 2022

discovery

Podcasts

RADAR

Discoverability remains a core challenge for podcast creators in the audio market. We previously discussed the responsibility of audience platforms to amplify independent voices, with editorial spaces...

The revolving door of celebrity podcast announcements aims to bring the masses to audio

Blog post by Annie Langston

30 Jun 2022

Podcasts

celebrity

Spotify

The investment in the digital audio market began with splashy celebrity deals and now even more big names are flocking to the format. One of the first big announcements in celebrity podcasts was that of...

Audio audiences
Millennial listeners and the radio transition

Report by Annie Langston

29 Jun 2022

£3,000.00 excl. VAT

audio

20,000 foot view: As audio consumption steadily grows from its post-lockdown spike, it is crucial to identify the core audiences who are maintaining their listenership as the attention recession is affecting...

Acast and Meta partner up to create podcast communities

Blog post by Annie Langston

23 Jun 2022

Acast

Spotify Investor Day eyes podcast creators and audiobooks — but what about the listeners?

Blog post by Annie Langston

21 Jun 2022

Spotify

audiobooks

Podcasts

Spotify Investor Day revolved around a core message – there is more audio to come. While its audio investments began with major acquisitions in podcast technology and exclusive content deals, focusing...