Annie Langston

Annie is MIDiA’s audio analyst. Her coverage mainly focuses on the business strategies and consumption trends among podcasts, audiobooks, and radio.

Spotify versus Apple Podcasts: The podcast analytics race has begun

Cover image for Spotify versus Apple Podcasts: The podcast analytics race has begun
Annie Langston
First announced at Podcast Movement in August 2023, Spotify is now rolling out new features and analytics tools to aid podcast discovery. While Apple Podcast’s recent updates target a specific type of creator — creators with subscriptions (and therefore, established audiences) — Spotify is casting a wider creator net and focusing on empowering lesser-known creators to customise their pages.
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Bauer and Audible: Radio and podcasts CAN work together

Cover image for Bauer and Audible: Radio and podcasts CAN work together
Annie Langston
Although podcasts are sometimes considered radio’s replacement, there are key differences between the formats – such as on demand versus live – that serve distinct audiences. In Bauer’s new partnership with Audible, presenters Fleur East (Hits Radio) and Tyler West (KISS Radio) will discuss their top podcasts and audiobooks during their Monday programs, and invite fellow hosts to share their favourite titles.
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Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?

Cover image for Spotify’s Call Her Daddy boosts streams for music superstars — but can podcasts do the same for smaller artists?
Annie Langston
As streaming platforms become even more saturated with music and podcasts, thus fragmenting consumption, creating a hit single or superstar artist is not as simple as just dropping a new track. Artists are using every tool, including podcasts, to build engaged audiences and amplify their discoverability.
min read
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Radio WAUs
Blurring broadcast lines

Cover image for Radio WAUs
Annie Langston
The radio industry has traditionally thought in terms of monthly audiences and reach rather than engagement. It is time for the radio industry to start thinking in terms of weekly engagement so that it can better benchmark itself against the wider picture of digital entertainment It is time for radio to think in terms of weekly active users (WAUs) As radio consumption steadily declines over time, it is imperative to understand the current userbases Globally, radio WAUs skew older, making the transition into digital platforms such as podcasting more challenging.
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