fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The future of creator apps Fuelling engagement with fandom
Are we reaching peak fandom?
How KPop Demon Hunters cracked the fandom code
The fandom eclipse How fan content is competing with IP
All eyes, no ears Why virality is not building fandom
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown
Building fandom is about the journey, not the destination
Mainstream meets Fandom: How entertainment and creators can thrive together
Attention versus fandom: Why entertainment needs a new framework for understanding engagement
New MIDiA Research Data Shows Why Virality Is Not Building Fandom
Mining fandom: Music’s Drive to Survive moment
Cross-platform success Using social platforms to build audience and fandom
India market focus A fandom and AI-forward online population
French music consumer user profile Unlocking fandom
How economic volatility will impact US labels’ fandom monetisation push
Fandom reciprocity: Why sustaining a community requires give and take
All eyes, no ears: New MIDiA data shows why virality is not building fandom
Beyond the screen How and why gaming merch and collectibles fuel fandom
