fandom
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
K-pop as culture: Fandom learnings from BTS and KCON LA
The attention trap: Why social engagement does not always create fandom
When the math stops mathing: Fandom signals in the agentic AI era
Fandom as a multi-layered experience
Attention versus fandom: Why entertainment needs a new framework for understanding engagement
How KPop Demon Hunters cracked the fandom code
The future of creator apps Fuelling engagement with fandom
The fandom eclipse How fan content is competing with IP
Are we reaching peak fandom?
All eyes, no ears Why virality is not building fandom
Building fandom is about the journey, not the destination
New MIDiA Research Data Shows Why Virality Is Not Building Fandom
Mainstream meets Fandom: How entertainment and creators can thrive together
Cross-platform success Using social platforms to build audience and fandom
All eyes, no ears: New MIDiA data shows why virality is not building fandom
Mining fandom: Music’s Drive to Survive moment
Music streaming consumer profile Q4 2024 Stabilisation and fandom slowdown