Blog: elon musk

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Ofcom, Elon Musk, and the future of the social platform marketplace

Cover image for Ofcom, Elon Musk, and the future of the social platform marketplace
Hanna Kahlert
Earlier this year, riots broke out across the UK, fuelled largely by misinformation and inflammatory discourse on social media. At the time, it was unclear who bore responsibility: did the brunt of the blame fall on certain accounts and creators, or do social platforms need to take a firmer approach to content moderation ? This conversation is not new –CEOs, from Meta’s Mark Zuckerberg to TikTok’s Shou Zi Chew – have sat before Congress numerous times in pursuit of the answer.
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BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents

Cover image for BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents
Hanna Kahlert
X has long been the social platform of ‘on the pulse’ news updates and cultural happenings. Its users over-index for using social platforms to keep up with news and culture (as outlined in our social platform user behaviour report ), and its high-profile posts often make it into the broader news cycle and dictate coverage and strategy.
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Instagram and the download-delete cycle: a cultural shift for social platforms

Cover image for Instagram and the download-delete cycle: a cultural shift for social platforms
Hanna Kahlert
Forget the tech-centric sci-fi future promised by the early 2000’s; the new aspiration is going offline. Analogue is the new ‘cool’, and it is not just about nostalgia. Audiences are searching for authenticity, connection, novelty, experience, and tangible ownership of the things they love, all of which are scarce now in an oversaturated digital environment .
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The future is interoperability: Why Threads could beat Twitter through the Fediverse

Cover image for The future is interoperability: Why Threads could beat Twitter through the Fediverse
Hanna Kahlert
While Elon Musk has been posturing public beef with Mark Zuckerberg (challenging him to a cage match, practicing with former MMA champions, public callouts on Twitter, requesting very personal measurements), Zuckerberg has responded in a more traditional way (aside from his own training pictures) with the launch of Threads, Twitter’s biggest competitor to-date.
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