Srishti Das | MIDiA Research

Hybrid live streaming provides new opportunities to build authentic global fanbases

Srishti Das

22 Mar 2023

July 2022 saw Boiler Room’s hands in one of the most iconic dance music / pop culture crossovers that led to the era of “Fred againia”. Fred again..’s Boiler Room set has (so far) garnered 16...

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Warner’s acquisition of DIVO showcases its focus on growing authentic local music cultures

Srishti Das

17 Feb 2023

RRR

Naatu naatu

goldern globes

A year ago, Warner Music Group (WMG) acquired a South African independent distribution company, Africori , which focused on distributing local scenes from Africa. Now, it has acquired a majority stake...

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Year of change
Themes that will shape entertainment in 2023

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Ben Woods and Srishti Das

February 2023

Spotify

YouTube

Amazon

This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio,...

It is time for DAWs to break the boundaries of conventional music production

Srishti Das

30 Jan 2023

daw

emerging markets

Ableton

We recently wrote about how the direction of music inspiration has reversed , that established music markets have begun to draw inspiration from sounds, scenes, and cultures from emerging markets, such...

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Emerging market music cultures are shaping the global music industry

Srishti Das

13 Jan 2023

Scenes

cultural insight

emerging markets

The music industry's focus has slowly but steadily moved towards emerging markets in order to find the next billion music consumers. The first phase of this move saw major labels consciously pushing their...

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2023 MIDiA predictions
Pivot point

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Kazia Rothwell and Ben Woods

December 2022

Apple

YouTube

Amazon

In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and...

Join our MIDiA Community - Your opinion can shape the future of your industry

Srishti Das

21 Nov 2022

MIDiA Community

Music

Audio

Over the years, the most influential people in the music, video, games, and podcast industries have used the data and insights that we gather through our surveys. We are now ready to take the next step...

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Re-creating the creator economy

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston and Richard Broadhurst

August 2022

Apple

Spotify

YouTube

Streaming first democratised the means of consumption, then distribution, and now production. Though the promise of the long tail may not have materialised quite as expected, long-tail and mid-tail creators...

Netflix could build a fandom platform with a potential bid for Formula One broadcast rights

Srishti Das

10 Jun 2022

Netflix

attention recession

Formula One

MIDiA predicted the arrival of the attention recession in February 2021, stating that the lockdown-driven increased demand for entertainment would not continue with in real life (IRL) making a comeback....

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Women In Music 2022
Deutsch, Español, Français, Italiano, Nederlands, Português

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Business Strategy

Audience Insight

BE THE CHANGE – Women In Music 2022. The report and executive summary are here available to download in French, and the executive summary is further available to download in German, Dutch, Spanish, Portuguese,...

BE THE CHANGE – Women In Music 2022

Hanna Kahlert, Srishti Das and Tatiana Cirisano

May 2022

Free Report

Music

The last two years of pandemic-driven disruption in the music industry may just have created a window of opportunity for real change in the fight for gender equality. The next generation of women music...

When will a better future arrive for women in music?

Srishti Das

4 May 2022

women in music

diversity and inclusion

gender diversity

Last year, MIDiA Research, together with TuneCore and Believe, launched BE THE CHANGE: Women making music to highlight the barriers faced by minority creators and executives alike. We have now published...

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BE THE CHANGE: Measuring the music industry’s inclusivity and diversity issue

Srishti Das

17 Feb 2022

women in music

women making music

Music

Last year, MIDiA Research along with TuneCore and Believe conducted a study BE THE CHANGE: Women making music . The study was based on the experiences of female creators and the hurdles that they face...

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Hybrid futures
MIDiA 2022 predictions

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

January 2022

Free Report

Social media

Business Strategy

MIDiA Research Predictions

MIDiA analysts dive into our 2022 predictions, and why we believe it will be ' the year of the creator '. Watch the webinar here ....

Bored Ape Yacht Club
BAYC cracks the code for NFT fandom

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

January 2022

Media and Marketing

NFT

Read the case study …

Fandom drivers
From fan psychology to NFT demand

Mark Mulligan, Karol Severin, Srishti Das and Tatiana Cirisano

January 2022

superfan

Spotify

merchandise

Fandom is entertainment’s growth currency, yet it remains both under-valued and poorly understood. While other entertainment currencies can be accurately measured (number of streams, number of sales,...

Formula One’s rise of the creators shines a ray of hope on the future of the sport

Srishti Das

22 Dec 2021

Formula One

Super Max

Creator economy

Last week marked the end of an eventful year for Formula One with the tight championship fight between Max Verstappen and Lewis Hamilton. The hue and cry over the International Automobile Federation (FIA)...

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2022 MIDiA predictions
The year of the creator

Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar and Tatiana Cirisano

December 2021

Creators

Apple

Spotify

In this report MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, brands, marketing, games, and sports in 2022 and beyond....

Believe is building growth stories for local independent labels in India

Srishti Das

2 Dec 2021

Believe Digital

Regional Music

emerging markets

Believe Music, launched in France in 2005 with an aim to empower and support independent artists and labels. Since launching in India in 2013, the company has worked hard to bring their values to the Indian...

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Indian sports consumer profiles
Indian urban sports fandom in Q3 2021

Cover image for Indian sports consumer profiles

Srishti Das

November 2021

Video

sports rights

live sports

This case study is partnered with the report “Beyond broadcast | How digital natives will reboot sports content monetisation”, accessible to subscribers here ....