Blog: Media and Marketing - Page 28

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The Chat Bot Boom Is About To Catch Fire

Karol Severin

7 Apr 2016

Media and Marketing

The mobile community eagerly awaits the F8 event next week to see whether rumours come true about Facebook launching a Messenger Bot Store and potentially roll out a Chat SDK which would allow developers to build their own bots for Messenger.

min read

Why Facebook Is Tentatively Expanding Live Video Streaming

Tim Mulligan

6 Apr 2016

Facebook announced today that it was expanding the functionality of its Live feature, enabling non-celebrities for the first time to broadcast live video to groups and respondents to events. Alongside this significant development, a new video tab has been created for the Facebook mobile app placing video discovery at the centre of the user experience for smartphone users.

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Snapchat Leaps From Social Media Hype To Messaging Life Companion

Karol Severin

31 Mar 2016

Snapchat rolled out a new set of features to its chat capabilities yesterday. Besides adding direct voice and video calling capabilities, the ‘Chat 2.0’ now offers a seamless way to switch between various types of communication within a chat session.

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The Sky Kids App Follows In The Footsteps of DisneyLife & YouTube Kids

Tim Mulligan

30 Mar 2016

Media and Marketing

Tomorrow British pay-TV giant Sky will launch its Sky Kids app , which will be free of charge for its existing subscribers. The app has been designed with parents in mind to create a safe and engaging filter for Sky video content for the children of Sky customers.

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Could Apple Become ‘What The Doctor Ordered’?

Karol Severin

22 Mar 2016

Apple Special Event

Besides the anticipated device shrinking , Apple made another important announcement at its Special Event yesterday. After recapping the tremendous success ResearchKit has had with improving medical research, Apple launched CareKit, a new software framework designed to help developers enable people to actively manage their own medical conditions.

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Apple Shrinks The Kids

Karol Severin

21 Mar 2016

Apple Special Event

A number of signals were sent by Apple during the Apple Special Event in Cupertino today. Tim Cook started off by sharing that there are now 1 billion Apple devices in use around the world. Furthermore, Apple is now 93% energy renewable, with 100% in the US, China and other 21 countries.

min read

Guardian Circle Taps Into The ‘Light Emergency’ Opportunity

Karol Severin

11 Mar 2016

mobile strategy

Guardian Circle is a new app, which allows you to build groups of ‘guardians’ consisting of personal contacts that you wish to rely on. You cansendalerts to these groups immediately bringing your guardians into an ‘alert room’, where they see your location and can chat with you to figure out how to best help you.

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Snapchat Video Comes Into Its Own

Tim Mulligan

18 Feb 2016

So something remarkable happened at this year’s Grammys awards. Not the who, where orwhat about the winners of the world’s most prestigious music awards ceremony. Something far more profound for the future of content discovery and consumption occurred.

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Apple Get Into Scripted Drama With Dr Dre

Tim Mulligan

16 Feb 2016

The inevitable first shot by Apple in the video streaming originals battle has been fired. On Friday the Hollywood Reporter ran with the announcement that Apple was paying for media mogul Andre Young – aka hip hop star and Beats cofounder Dr Dre to script and produce a six-part “semi-autobiography” provisionally entitled Vital Signs .

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Why SMS on Messenger Is Key For Facebook’s Mobile Messaging Journey

Karol Severin

15 Feb 2016

Media and Marketing

Facebook is testing a way for users to receive, read and respond to their SMS conversations in its Messenger app . Facebook had gone back and forth on its SMS integration in the past, but it is becoming clear thatits best chance to make the phone number disappear (as it set out in its 2016 vision statement) is by absorbing it, rather than competing against it.

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Miranda Sings And Netflix - A New Direction For TV Commissioning?

Tim Mulligan

12 Feb 2016

Native Content Creators

Something very big has happened in the world of online video with Netflix commissioning a brand new 8 part series from social talent Colleen Ballenger Evans aka Miranda Sings. If Miranda Sings doesn’t sound familiar to you then that merely helps to underline the foresight of Netflix’s commissioning team.

min read

Quick Take: Instagram Removes Friction For Super-Users

Karol Severin

8 Feb 2016

audience metrics

engagement metrics

Instagram started testing a functionality that allows switching seamlessly between multiple accounts on mobile. While this might sound like a minor improvement for most casual single-account users, the move directly caters to the demographic segment, which plays a key role in Instagram’s monetization strategy – the super creators, or those with multiple accounts.

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How Ad-blocking Spreads Conflict In A Free For All Ecosystem

Karol Severin

4 Feb 2016

Last year in September, the release of iOS9 shifted the ad-blocking debate to a new level, not only because general public is becoming increasingly aware of ad blockers, but also because one of the world’s largest tech giants openly supported ad-blocking by implementing the functionality.

min read

Why Apple Will Win The Smartphone Market Maturation

Karol Severin

1 Feb 2016

Apple is expecting iPhone sales to drop in the next quarter, for the first time ever. Apple’s stock has plummeted more than 6% since the announcement. The iPhone represents the majority of Apple’s revenue and any slowdown in this stream naturally spooks investors.

min read

How Pay-TV Can Get Netflix Off Its Front Lawn

Tim Mulligan

20 Jan 2016

emerging markets

Amidst all the positive news about Netflix’s continuing growth story, some interesting points were touched upon in yesterday’s Netflix Q4 2015 Earnings Interview with analysts. Perhaps the most revealing meta narrative for the whole management zeitgeist was summed up Netflix’s CFO David Wells when he described the gaining the next 50 million subscribers as “a little bit harder than the first 50 million.

min read

Why An Indie Film Streaming Service Looks To China To Disrupt Its Competitors

Tim Mulligan

19 Jan 2016

Media and Marketing

If one was to seek out two areas of video streaming that are currently wide open and waiting for consolidation then right at the top of that list would be film and the China market. Ever since last September when Netflix decided to downplay its feature film commitment when it declined to renew its $1 billion licensing deal with Film Distributor Epix (and which was subsequently taken up by Hulu), the world’s largest SVOD (Subscription Video On Demand) Service has looked to its original programming to win market share alongside its competitive pricing strategy.

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WhatsApp Drops Annual Fee As It Hits 990 Million Users – Next Stop: Monetization

Karol Severin

18 Jan 2016

The CEO of WhatsApp, Jan Koum, announced in Munich that WhatsApp now has 990million users. There have been many talks about Facebook overpaying for WhatsApp. However, it managed to double its user base since the acquisition and played a significant role in helping Facebook dominate the mobile messaging space.

min read

Periscope’s About To Change Twitter Forever

Karol Severin

15 Jan 2016

mobile content strategy

Periscope now plays live streams directly in Twitter feeds on iPhones, with Android and desktop functionality to come. It is a move that will change the way Twitter works and its audience uses it. Though integrating the two was a long anticipated and easily predicted, its potential impact is huge.

min read

Facebook Doubles Down On Messaging With Messenger Bots

Karol Severin

7 Jan 2016

Facebook released a Chat SDK to a limited group of developers allowing them to build official bots on Messenger. When users message these ‘official accounts’, bots can immediately reply with further product information, pricing, location, buy buttons etc.

min read

Quick Take: New Facebook Events

Karol Severin

21 Dec 2015

facebook events

Facebook launched a new event browsing experience on iOS. It suggests and allows users to look for events on specific days as well as to adjust their location to see what events are going on anywhere in the world.

min read

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