ugc blog by MIDiA Research

Blog: ugc

The moment is here for social platform disruption

Blog post by Hanna Kahlert

2 Nov 2022

After more than half a year of contradicting statements, lawsuits, countersuits, and bad memes, Elon Musk finally owns Twitter. Act one: taking a photo with a sink in the Twitter HQ, and captioning it...

Social media platforms are now content platforms (and not all of them are competing the same way)

Blog post by Hanna Kahlert

14 Sep 2022

social media

ugc

content

As we move into an autumn that is haunted by the cost-of-living crisis, entertainment propositions are being forced to increasingly compete for what is left of the pandemic-driven entertainment boom of...

TikTok Music: Here is what it would mean for you

Blog post by Kriss Thakrar

2 Aug 2022

TikTok

music streaming

creator tools

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming...

The future of music consumption is (re)creation

Blog post by Kriss Thakrar

4 Apr 2022

creator economy

social music

creator tools

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth...

Quick take: Overwolf hints that UGC is the future of entertainment

Blog post by Hanna Kahlert

18 Nov 2021

Media and Marketing

gaming

overwolf

The gap between creation and consumption is closing. Entertainment behaviours no longer follow simple dynamics of viewing or listening. Increasingly, they comprise a variety of activities from sharing...

Content proliferation is remaking entertainment categories and giving rise to experiential consumption

Blog post by Hanna Kahlert

23 Sep 2021

Media and Marketing

Fandom

Digital

The attention economy reaching saturation was a disruptive force in entertainment long before the coronavirus pandemic. Too much competition for too little time meant that audience engagement was increasingly...

Fluid audio is here, and music is about to meet its next mp3 moment

Blog post by Kriss Thakrar

26 Aug 2021

creator tools

ugc

gen z

Kanye West has released the Donda Stem Player, a handheld remixing speaker that can interact with music, as a way to create a personalised experience with his new album. However, this is not just an interactive...

The social studio will empower the next million producers

Blog post by Kriss Thakrar

23 Apr 2021

creator tools

Social Studio

social media

MIDiA recently explored the concept of the social studio and the more sophisticated tools for creation that are being embedded in social media platforms. It did not take long for this to go from concept...

Why Short Form Content Resonates with Younger Generations

Blog post by Amanda Stears

2 Oct 2019

China

digital natives

douyin

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped...

Facebook Might Just Have Done YouTube a Massive Favour

Blog post by Mark Mulligan

13 Apr 2018

content id

facebook

fair use

The word on the street is that the deals labels have struck with Facebook for its forthcoming music service have been done on a blanket license basis (i.e. a flat fee) with no reporting. This was reported...

How YouTubers Monetize A Shift in Social Dynamics: And Why You Should Too

Blog post by Karol Severin

25 Feb 2016

content strategy

Marcus Butler

media content

YouTubers have become some of the biggest reach content creators out there. The likes of Marcus Butler, Zoella and Pewdiepie are living proof that it is completely possible today for a single YouTuber...