Ben Woods
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Why audience ownership is the driving force behind creator IP expansions
The AI-social media dilemma: Can TikTok, Meta, and diVine curb low-quality content without hurting creators?
Creator wellbeing Optimising time and battling burnout
Why ignoring creator wellbeing is a financial risk for the creator economy
Brands and social TV: The next big entertainment power move
The State of the Video Creator Economy The road to one billion creators
Why digital natives and data science are key to embracing the creator economy
The ‘TikTok of AI’ – why OpenAI’s Sora 2 will disrupt social media
The ‘proof of work’ premium in the age of AI
Decoding the video creator economy’s potential at IBC2025, Amsterdam
The new Hollywood Tactics for YouTube’s TV takeover
Why WEBTOON’s short-form video drive is a lesson in format flexibility
What traditional media can learn from sports fandom’s bifurcation moment
Mainstream meets Fandom: How entertainment and creators can thrive together
The future of creator apps Fuelling engagement with fandom
Why legacy media should use creators as curators and content providers
YouTube, AI, and the social content balancing act
YouTubers want greater government support – and British broadcasters could help
