Our team of consulting professionals have experience in solving business problems creatively, building on our data capability and entertainment sector expertise.

Companies work with MIDiA to get highly actionable results that provide them with conclusive insights and decisive recommendations. We help clients craft new value propositions, improve competitive positioning, and focus more effectively on customer value - cutting through the clutter and improving 'signal to noise' on decision making. Our brief is that data without strategy is just numbers. Rather than leaving clients to try and translate results into real world findings, MIDiA helps clients build research solutions that answer business-critical needs. Our insights are grounded in a deep understanding of their business and the dynamics of the industries in which they compete.

What we do

Growth strategy

Ideation & option appraisal, new geographies, moving into adjacent sectors, market sizing (TAM & SOM) & outlook, roadmapping

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Strategic due diligence

Market assessment, company assessment, value chain analysis, competitive analysis in support of inward investment or significant funding rounds

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Consumer research

White papers (brand & market development/thought leadership), quant insights, consumer segmentation, proposition development

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B2B insights

Our creator and executive panels allow fast access to high quality community of thousands of entertainment professionals and creators, for qualitative or fully quantified solutions

How we work

With our team of market-leading entertainment industry experts, MIDiA combines the methodological skill sets of a research agency with the market intelligence of a strategy consultancy. As well as our deep design and analysis capabilities, MIDiA brings access to global panels of consumers, creators, and entertainment executives, giving our clients the ability to tap into a unique base of customer intelligence that cannot be found anywhere else. We work in close partnership with clients, often across multiple projects.


Mark Mulligan is the managing director of MIDiA Research, a long-term media and technology analyst and a leading thinker on the music industry's future development. He heads up MIDiA's overall brand and participates in all consulting projects.

Keith Jopling is consulting director and is responsible for all consulting engagements. He is a 20+ year music industry strategist and executive, having worked at senior levels with leading global music companies for two decades. Keith was an executive/senior advisor at IFPI, EMI, BPI and Spotify and most recently, senior strategy advisor to the president of Global Digital Business at Sony Music.

Tatiana Cirisano is a music industry analyst and consultant at MIDiA. With a BA in journalism and mass communication, she previously spent just under five years as a reporter for Billboard. She pays particular attention to emerging consumer trends and the intersection of music and technology. Tati is dedicated to sharing knowledge, unearthing fresh perspectives and driving the music industry towards a more equitable future.

Sophia Oleksiyenko is a consultant at MIDiA. Sophia graduated from the University of Oxford with a BA in History, where she studied developments in the music and entertainment industries from a cultural and sociological perspective. As a consultant, Sophia is passionate about unlocking the potential of data and technology to solve real-world problems. She is particularly interested in driving MIDiA's potential to empower a more equitable future for creators, and is excited to use her skills to make a difference.

Kriss Thakrar is a consultant at MIDiA. Kriss comes from a background in artist development before moving into business and strategy. Prior to MIDiA, Kriss carried out research on sync, royalties and emerging markets with Synchtank. Kriss is committed to helping the music industry grow, develop, and thrive across the world. He specialises in the creator economy and music rights & data landscape.

Case Studies

Our approach fuses rigorous data methodology, sectoral expertise, technology and decisive cross-format analysis. See how we can work with you.

Pioneering AVOD in video technology

MIDiA was commissioned by a video technology provider to help the company embark on a transformation of its business More details

Exploring new users for a global creator tools player

A client that builds a widely used product for creators was looking for their next phase of growth through acquisition of new users More details

Artists | Goals, dreams and income streams

MIDiA worked with a streaming service to help gain a better understanding of the financial issues affecting artists across different income brackets More details

Investment in the sync & production music space

MIDiA has supported a number of companies in the sync space More details

SoundCloud | Building a fan economy with Fan Powered Royalties

Over the previous year, SoundCloud has reimagined the process of paying creators by embracing a user-centric licensing system, labelled as Fan Powered Royalties (FPR). More details

Anghami: Regional and local streaming markets

Anghami commissioned MIDiA to publish new research on the MENA region More details

Twitch | Music & gaming: a new way to play

In partnership with Twitch, the report, Music & Gaming: A new way to play, examined the growing opportunity for music artists to leverage the games industry's fan economy to develop their careers, connect with their audiences, and monetise their craft. More details

Global music marketing - issues and challenges

Global music marketing - issues and challenges for top tier marketers More details

Vision & Mission within performing rights

MIDiA was asked by a leading performing rights organisation representing songwriters and publishers More details

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