Tatiana Cirisano

Tatiana is Vice President of Music Strategy at MIDiA. Prior to this, she served as a music business reporter for Billboard, where she wrote award-winning industry analysis as well as cover stories on artists like Tame Impala and Alicia Keys. Throughout her work she is dedicated to publishing fresh perspectives that drive the music industry forward, with an emphasis on fandom and consumer behaviour.

Built for the split: how Create Music Group is positioning itself for a bifurcated industry

Tatiana Cirisano

15 May 2025

Business Strategy

Music

music industry

The music industry is entering a new phase – less a fork in the road, than a slow but steady divergence . On one path sits the traditional record label model, which monetises music rights via scale of...

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Music catalogue market 2.0
Bringing yesterday’s hits into the business of tomorrow

Tatiana Cirisano and Olivia Jones

May 2025

BMG

Round Hill Music

T-pain

The music catalogue acquisition market bounced back from a slightly cooled 2023 with a new fever in 2024. What is being bought is changing, however, as investors look to diversify their portfolios and...

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Pophouse
Redefining catalogue investment for the fan economy

Case Study

Tatiana Cirisano and Olivia Jones

May 2025

Fandom

Star Wars

Business Strategy

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Has music reached peak fragmentation?

Tatiana Cirisano

2 May 2025

Audience Insight

Streaming

Music

If you have read any of MIDiA’s work, you will know we keep a close eye on the fragmentation of music consumption. Thanks to both the internet’s democratising force and the rise of recommendation algorithms,...

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The music industry wants solutions. But do listeners see problems?

Tatiana Cirisano

17 Apr 2025

Business Strategy

Music

Music streaming

Key takeways from this blog: The music industry’s next phase of growth depends on solving real problems faced by multiple stakeholders – not just one group in isolation Areas like live music demand,...

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Cultural movements
A new take on mainstream for the fragmentation era

Mark Mulligan and Tatiana Cirisano

April 2025

Entertainment

mainstream

Cultural trends

Entertainment has become nichified, mainstream has become smaller, and audiences have fragmented. While this has been crucial to the rise of the long tail and the creator economy, there is a need for a...

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How Charli XCX leveraged the hyperpop scene into a global movement

Case Study

Mark Mulligan and Tatiana Cirisano

April 2025

Labels

Streaming

US

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We pinpointed the right price for Super Premium. Here is how

Tatiana Cirisano

8 Apr 2025

Business Strategy

Music streaming

subscribers

There is broad consensus across the music industry that it is time to introduce new tiers for streaming, including one with extra benefits that is often nicknamed “Super Premium”, or “Supremium”...

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Breaking saturation
Music streaming pricing strategy

Tatiana Cirisano and Perry Gresham

April 2025

Labels

Subscriptions

Streaming

Nearly two decades into the streaming era, established subscription markets like the US are approaching saturation. While growth pockets for standard subscriptions remain, the next stage is about raising...

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Is streaming music's final form? And if not, what's next?

Tatiana Cirisano

3 Apr 2025

Business Strategy

Spotify

Streaming

Key takeaways from this blog: Music is not stuck – it is shifting. Fans now engage through remixes, memes, and behind-the-scenes content, not just through streaming Streaming is losing cultural ground....

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Songwriters, we want to hear from you! Raise your voice in MIDiA’s new survey

Tatiana Cirisano

27 Mar 2025

Audience Insight

Artists

songwriters

Last year, MIDiA’s inaugural songwriter survey uncovered an alarming statistic: 67% of songwriters name “lack of meaningful streaming income” as their biggest challenge. More alarming yet is the...

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Music subscriber market shares Q4 2024
Full stream ahead

Mark Mulligan, Tatiana Cirisano, Mark Qi, Olivia Jones and Laura Fisher

March 2025

music subscriber market shares

Business Strategy

Streaming market metrics are bifurcating. Label streaming revenues were up in 2024, indicating a much anticipated slow down in revenue growth. Yet, at the same time, music subscriber growth was nearly...

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The music industry’s weakest link: Getting from A to B

Tatiana Cirisano

20 Mar 2025

Business Strategy

Fandom

Artists

Key insights from this blog: The music industry is missing a key step when it comes to supporting and growing artists As the landscape of the industry has changed, most notably a loss of a mainstream monoculture,...

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Recorded music market shares 2024
Widening gaps

Mark Mulligan and Tatiana Cirisano

March 2025

Music revenue

Streaming

Spotify

After a buoyant 2023, recorded music revenue growth slowed again in 2024, the fourth year of alternating growth rates. It was a year of varied fortunes across both formats and labels, but perhaps most...

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Scenes 2.0 | MIDiA’s updated entertainment playbook

Tatiana Cirisano

6 Mar 2025

Fandom

Music

Artists

In 2022, MIDiA introduced scenes as a new playbook for music marketing . As entertainment consumption fragments, what was once a singular “mainstream” is being replaced by hundreds of thousands of...

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Scenes are the new markets
Why and how entertainment should go niche

Tatiana Cirisano

March 2025

Marketing

monetisation

Entertainment

In 2022, MIDiA introduced scenes as a new lens for marketing music. This report expands on the concept, reintroducing scenes – groups of people whose shared interests, aesthetics, values, behaviours,...

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Social came for music streaming’s lunch – now is the time for streaming to bite back

Tatiana Cirisano

27 Feb 2025

Audience Insight

Spotify

Facebook

In the battle of music streaming versus social, the major (at least Western) music streaming services have never fully committed to implementing social features. Spotify has come the closest: an early...

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Music streaming consumer profile Q4 2024
Stabilisation and fandom slowdown

Mark Mulligan and Tatiana Cirisano

February 2025

Willingness to pay

Music consumers

Streaming

Consumer music behaviours are both stabilising and showing signs of coming change. Change that could be challenging for all music business stakeholders, especially with regards to fandom monetisation....

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What the Reuters AI copyright decision means for the music industry

Tatiana Cirisano

20 Feb 2025

Business Strategy

Streaming

Music

Last week saw a major AI copyright case judgement in the US – and it fell in favour of human creators. The case stems all the way back to 2020, when Thomson Reuters sued the legal AI startup ROSS Intelligence,...

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Bootlegging is the scourge of many industries. Could it be music’s greatest strength?

Tatiana Cirisano

7 Feb 2025

Fandom

Spotify

YouTube

The word “bootleg” has long left a bad taste in brands’ mouths. Quite literally defined as “illicit goods,” these unauthorised versions or replications of clothes, handbags, concert tees, and...

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