Rutger Rosenborg
As a partner Audio Analyst at MIDiA, Rutger’s mission is to situate audio insights within a broader entertainment context. With a Bachelor’s in English Literature from Stanford University, a Master’s in Music Business and Technology from New York University, and studies at Oxford and Columbia universities, Rutger has a broad range of knowledge across many disciplines, from poetry to podcasting. Previously, Rutger managed marketing, analytics, and consulting at Chartmetric where he also hosted and produced one of the music industry's most popular podcasts.
The medium is no longer the message – the messenger is now, too
Is it too soon to be talking about podcast superfans?
With “short-form audiobooks”, Spotify has become an independent book publisher
Audio creators are the creator economy's unsung heroes
The audio creator opportunity Audio creator behaviours and monetisation potential
Podcasting has finally become profitable, but question marks remain
Spotify’s embrace of AI-generated audio is a blessing and curse for authors
How streaming platforms are adapting in the race for affordable content
The audio listener is too valuable for the music industry to ignore
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
Meta-podcasts are coming for the news, not the podcast industry
The podcast attention game: How algorithmic discovery may remake podcasting
The podcast listener journey reveals a desire for human connection
Before and after podcasts Mapping the podcast listener journey
The future is podcast scenes: What podcasters can learn from history podcast success
Audiobooks enter their entertainment era
Will audio have a seat at the creator economy table?
Audio is incidental: Why Spotify wants to become a creator ecosystem