Rutger Rosenborg
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The medium is no longer the message – the messenger is now, too
Is it too soon to be talking about podcast superfans?
With “short-form audiobooks”, Spotify has become an independent book publisher
Audio creators are the creator economy's unsung heroes
The audio creator opportunity Audio creator behaviours and monetisation potential
Podcasting has finally become profitable, but question marks remain
Spotify’s embrace of AI-generated audio is a blessing and curse for authors
How streaming platforms are adapting in the race for affordable content
The audio listener is too valuable for the music industry to ignore
Audio’s entertainment value Examining audio listeners’ cross-entertainment lives
Meta-podcasts are coming for the news, not the podcast industry
The podcast attention game: How algorithmic discovery may remake podcasting
The podcast listener journey reveals a desire for human connection
Before and after podcasts Mapping the podcast listener journey
The future is podcast scenes: What podcasters can learn from history podcast success
Audiobooks enter their entertainment era
Will audio have a seat at the creator economy table?
Audio is incidental: Why Spotify wants to become a creator ecosystem
