Mark Qi

Music subscriber market shares Q4 2024
Full stream ahead

Cover image for Music subscriber market shares Q4 2024
Mark Mulligan, Tatiana Cirisano, Mark Qi, Olivia Jones and Laura Fisher
Streaming market metrics are bifurcating. Label streaming revenues were up in 2024, indicating a much anticipated slow down in revenue growth. Yet, at the same time, music subscriber growth was nearly double that of label streaming revenues for 2024. As is so often the case, there are many factors at play.
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Splice x MIDiA Sounds of 2025

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Kriss Thakrar, Tatiana Cirisano, Samuel Griffin, Mark Qi and Olivia Jones
Splice is an engine powering producers across the world. With one ofthe largest, most sonically-diverse catalogues of sounds and samples, itprovides the music that makes the music for some of the most popularartists on the planet. Sabrina Carpenter’s hit “Espresso”, produced byJulian Bunetta, is a key recent example, with a sound pack by influentialproducer Oliver featuring prominently.
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MIDiA Research 2024-2031 global social forecasts
New frontiers and strong growth ahead

Cover image for MIDiA Research 2024-2031 global social forecasts
Hanna Kahlert and Mark Qi
More than ever, social platforms are the de facto way that consumers interact not only with entertainment but with the internet itself. As internet access expands in emerging markets and social platforms continue to eat up digital entertainment consumption in developed ones, further growth is inevitable because the market has: The ability to grow user numbers The ability to grow time spent by those users The ability to make more money from that time spent, both from ads and increasingly from new subscription offerings Social as it was in the 2000s and 2010s has matured.
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