Narrative audio: the case for industry investment

Cover image for Narrative audio: the case for industry investment

Photo: Goalhanger / Granny Eats Wolf / Platform Media

Photo of Laura Fisher

by Laura Fisher

8 Oct 2026

Share this article

Tags

Entertainment Audio goalhanger audio drama

Categories

Trends

Companies

BBC Audible

Roles

This blog post is relevant to the following roles

Marketing Strategy Cultural trends
Narrative audio is on an upward curve. Several forces are converging to sustain it: writers and performers of real standing choosing the format, a hunger for lean-in listening, and technology that is reimagining what an audio story can sound like.

This post is for

MIDiA clients

Back to blog

For companies:

Become a MIDiA client

Access independent research and strategic insight designed for the entertainment economy.

  • Unlock our full report archive and exclusive client-only analysis.
  • Engage directly with MIDiA analysts through tailored briefings and advisory services.
  • Gain clear, actionable insights to support more confident decision-making.
Enquire about company access

Want the latest entertainment research and insights directly to your inbox? Our newsletter has you covered, click here to subscribe.

There is a comment on this post, add your opinion.

Newsletter

Trending

Add your comment

Comments

Bret Bernhoft
Audio lets the production trust the listener to build the visual world internally, which paradoxically makes the world feel more real, not less. I would be interested to see whether MIDiA's data shows retention or completion rates for narrative audio differ meaningfully from the audiobook or podcast categories.