Georgia Meyer
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Luminary media bets big on ad-free podcasts
Four principles for marketeers to achieve business growth
Snapchat announces ad business – but is it time up for third-party targeting?
Audio creator remuneration: DIY artists need x12.8 more streams and major label artists need x91 more streams to earn the same as podcast creators
Ecommerce wars: Can Instagram's shop window and check-out compete with Amazon's brand ambitions?
Advertising Week Europe: Measuring success needs an overhaul – Lessons from OTT
Four Marketing Principles for the Digital Economy 1.0
TV Ad Round-Up – How the New Video Landscape Competes For Ad Dollars
Apple’s Acquisition Arithmetic: What the Purchase of DataTiger Means for Apple and ‘Ads’
Hulu and The Egg: How An Egg Outfoxed A Kardashian and Went On To Win The Super Bowl, With Hulu
Is Spotify’s Acquisition of Gimlet (the ‘HBO for audio’) the Beginning of the Audio Influencer Boom?
Super Bowl Ads 2019: The Death Wish of Playing Safe
Digital Consumer Ad Profiles Targeting Music and Video Streamers
Amazon, Regional Sports and Owning the Local Economy
Why 2021 Could Kill TV, Save Apple and Mark the End of Ads in Broadcast Sports
Will ‘Pause Ads’ Flourish or Fail?
Team Instagram: 2018’s Ideological Warfare
Superstars and Specialist Services: Will OTRO Bring Value to Fans, Footballers and their Financiers?
