Perry Gresham

Perry manages MIDiA’s data infrastructure and Data Team, and leads modelling efforts on our Music and Games Forecasts, prioritising the accuracy and attention to detail that make us industry-leading. He is passionate about data driven consulting projects – especially those involving large datasets or pricing analysis. His contributions extend to our research output, with particular interest in the Attention Economy. Perry holds an integrated master’s degree in Mathematics from Durham University, where his research focused on Riemannian Geometry. Before MIDiA he worked in data science within the energy-technology industry.

MIDiA’s 2024 predictions report
The algorithm is not listening

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Perry Gresham, Kazia Rothwell and Ben Woods
2023 was another year of change and disruption. 2024 will be even more defined by change than the years that preceded it. But much of this change will be defined by reaction more than action. The unintended consequences of years of innovation have resulted in environments where many consumers are getting further away from their wants and needs, not...
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Year of change
Themes that will shape entertainment in 2023

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Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Ben Woods and Srishti Das
This report deep dives into the themes identified in MIDiA’s 2023 predictions report. These themes will drive innovation in the digital entertainment landscape in 2023 across music, video, games, audio, cultural trends, and the creator economy. Expect 2023 to be a of period significant disruption and innovation forced upon the digital entertainme...
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MIDiA Research video subscription forecasts 2023-2030
APAC to the fore

Cover image for MIDiA Research video subscription forecasts 2023-2030
Mark Mulligan, Tim Mulligan, Perry Gresham and Ben Woods
This report presents the key figures, trends, and drivers of MIDiA’s video streaming subscription forecast model. The revenue figures presented in this report are in billions of US dollars unless otherwise stated. An Excel file posted alongside this report provides complete region and country-level data, as well as a detailed methodology statemen...
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2023 MIDiA predictions
Pivot point

Cover image for 2023 MIDiA predictions
Mark Mulligan, Tim Mulligan, Karol Severin, Hanna Kahlert, Srishti Das, Kriss Thakrar, Ashleigh Millar, Tatiana Cirisano, Annie Langston, Perry Gresham, Samuel Griffin, Kazia Rothwell and Ben Woods
In this report, MIDiA Research analysts present their predictions for what will be the big trends in digital media and tech across music, video, games, marketing, audio and cultural trends in 2023 and beyond. Themes for 2023: Cost-of-living crunch: Entertainment spending will weaken, but some formats will fare better than others Perceived value wil...
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