MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Post-Pandemic Programming

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Mark Mulligan

29 Oct 2020

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks create an unprecedented outlook for entertainment companies....

3 min read

Foxtel, diversifying for reach, launches freemium Kayo service

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Alistair Taylor

28 Oct 2020

News Corporation

Australian pay-TV organisation Foxtel is launching a free version of its sport-centric streaming service Kayo in 2021. This follows a difficult year for the streaming service that saw its subscriber numbers...

4 min read

No Time to Die contemplates a streaming future

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Tim Mulligan

28 Oct 2020

A big story over the previous two months in the film industry has been the role of streaming to help fill the pandemic-induced gap in theatrical release schedules due to the shuttering of cinemas around...

3 min read

Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

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Keith Jopling

28 Oct 2020

In our recent report The Rising Power of UGC , in association with Audible Magic we identified that the music industry could unlock as much as $6 billion in revenues from UGC by 2022. Such an outcome would...

5 min read

Quibi’s failure is a warning to those who do not seek to understand audiences

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Hanna Kahlert

27 Oct 2020

Quibi launched six months ago, grabbing onto the coattails of short-form content and announcing it would bring “big stories” in “small bites”. Studio executives were curious to see if, indeed,...

4 min read

UGC is the next music industry growth driver and the short-term opportunity is worth $6 billion

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Dara Jegede

26 Oct 2020

User generated content

User-generated content will contribute a significant proportion of the growth in music consumption over the next two years in an opportunity that is worth circa. $6 billion to the music industry value...

4 min read

How YouTube can be a music industry growth driver

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Mark Mulligan

23 Oct 2020

In the coming weeks MIDiA will be presenting the third edition of its biannual YouTube music report, State of the YouTube Music Economy 3.0: End of the Beginning. This is a major report that presents the...

4 min read

Why DAZN is adapting to German consumer nuances with linear and digital bets

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Alistair Taylor

22 Oct 2020

DAZN’s recently-established position as the ‘Netflix of sport’ has been a hard fought one, requiring extensive rights investment in order to carve out a compelling proposition. In the markets where...

4 min read

No surprise: Quibi bows to the market realities for its six-month old video service

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Tim Mulligan

22 Oct 2020

Much-hyped premium short-form mobile video start-up Quibi has bowed to the inevitable and announced the closing of the service. Inan open letter posted on Medium yesterday,Jeffrey Katzenberg and Meg Whitman...

3 min read

Blurred lines: UGC is bringing creators and users closer, and blurring promotion with consumption

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Keith Jopling

21 Oct 2020

Fleetwood Mac’s 1977 hit ‘Dreams’ is the latest ‘legacy hit’ to have also become the latest viral phenomenon, thanks to a skateboarder with a thirst for cranberry juice. In just one week, streams...

5 min read

Podcasts Q2 2020: Spotify takes an early lead

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Mark Mulligan

20 Oct 2020

MIDiA has just published its latest Podcast report, P odcasts Q2 2020: Spotify Takes an Early Lead . In it we present data from MIDiA’s quarterly survey that presents a comprehensive view of podcast...

4 min read

Live streaming and the role of music artist empowerment in the digital era

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Hanna Kahlert

19 Oct 2020

Music streaming

As the coronavirus lockdowns have forced venues to close and people indoors, artists have been unevenly impacted across the music industry. While many bigger studios were forced to cease operations, and...

4 min read

More consumers intend to buy PS5 than Xbox Series X, but both companies will be content with their trajectory

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Karol Severin

16 Oct 2020

With both PS5 and Xbox Series X having sold out their pre-order stock, the winter holiday race is heating up. Following Microsoft’s acquisition of ZeniMax Media, we wrote that the acquisition is unlikely...

3 min read

The Premier League going pay-per-view means a sucker-punch for sports fans

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Alistair Taylor

15 Oct 2020

English Premier League

English Premier League (EPL) clubs have agreed an ‘interim solution’ to allow fans to continue watching their teams live. EPL fixtures not selected for broadcast in October will be available to fans...

3 min read

HomePod Mini: Apple’s pandemic-era product

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Mark Mulligan

15 Oct 2020

Apple’s Tuesday product announcement showcased its 5G iPhones, but also included the launch of the new $99 HomePod Mini. Though it might have looked like a supporting act for the launch, its strategic...

3 min read

Disney puts its best digital foot forward for its 97th birthday

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Tim Mulligan

13 Oct 2020

The 11 months since Disney launched its direct-to-consumer (D2C) service Disney+ have been the most challenging and disruptive of its near century-long history. Founded 97 years ago on Friday (October...

3 min read

From blockbuster-breaker to niche premium experience – cinema gets a makeover

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Hanna Kahlert

12 Oct 2020

Cultural trends

Lockdown has been catastrophic for live entertainment, forcing the closure of venues from movie theatres to concert halls to local music stages. This has forced creators and venues alike to adapt their...

4 min read

Netflix provides a masterclass in weaponising TV show fandom with Ratched

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Tim Mulligan

9 Oct 2020

Back in February 2018, Netflix shocked the TV world by poaching showrunner Ryan Murphy away from pay-TV network Fox. Murphy’s $300 million five-year deal was one of the many disruptive fallout consequences...

3 min read

Spotify is pushing podcasts beyond adolescence

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Keith Jopling

8 Oct 2020

The correct move Spotify has made in podcasts is to recognise that an industry over a decade old is still in its infancy (well, at 16 years since the podcast’s ‘birth’ let’s call it adolescence)....

5 min read

Why Rishi Sunak is both wrong and right

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Mark Mulligan

8 Oct 2020

Earlier this week the UK Chancellor of the Exchequer Rishi Sunaksuggested that creatives such as musicians who had seen income dry up during COVID-19 should consider retraining for the new ‘opportunities’...

5 min read

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