Blog: football

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EA’s exclusive FIFA license is under threat as games go cross-entertainment

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Karol Severin
Last week it was reported that FIFA and EA are at an impasse regarding the renewal negotiations of an exclusive license deal. EA stated that it is considering renaming its flagship football title, while FIFA responded with a press release stating that “the future of gaming and esports for football stakeholders must involve more than one party controlling and exploiting all the rights’’ This is less about who is right and who is wrong, and more about the synergy of this once symbiotic partnership having run its course.
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Football looks to build digital engagement through Fortnite collaboration

Cover image for Football looks to build digital engagement through Fortnite collaboration
Alistair Taylor
Endeavor-owned IMG, acting as Epic Games’ licensing representative, has brokered deals with 23 football clubs to appear in the publisher’s free-to-play battle royale-style game Fortnite. Looking to capitalise on an increasingly valuable market, with diversifying revenue streams a paramount objective, sport is starting to play its way into the world of micropayments and in-app purchases, turning fandom into revenue .
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