SVOD blog by MIDiA Research

Blog: SVOD

Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

Blog post by Ben Woods

7 Mar 2023

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content...

Not everyone can be a winner in the FAST gold rush

Blog post by Ben Woods

28 Feb 2023

FAST

SVOD

AVOD

Video streaming executives searching for relief from the high cost of acquiring new subscribers have found a saviour – and it looks a lot like linear TV. Free ad-supported streaming television (FAST)...

YouTube’s new king must reclaim the title of social video’s great innovator

Blog post by Ben Woods

23 Feb 2023

social video

yotube

FAST

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling...

Blue ticks and adverts and meta (AI)!

Blog post by Ashleigh Millar

14 Feb 2023

Media and Marketing

marketing strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

The streaming wars will be won with technology, not content

Blog post by Ben Woods

31 Jan 2023

Video

SVOD

gaming

The modern entertainment industry is a tale of re-invention. The need for vast amounts of content to justify the value of a subscription video on-demand (SVOD) service has made the artists, series, and...

YouTube has dismantled the walls between social video and SVOD

Blog post by Ben Woods

24 Jan 2023

social video

SVOD

YouTube

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

Netflix adds a splash of colour to 2023 content marketing

Blog post by Ashleigh Millar

11 Jan 2023

netflix

Netflix originals

Kaleidoscope

Netflix has catapulted itself into being one of the first viral entertainment-focused discussions of 2023. Its new original series, Kaleidoscope , released on January 1st, has caused chatter throughout...

Social video’s shopping push will be a rare recession winner

Blog post by Ben Woods

22 Nov 2022

social video

e-commerce

influencer

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop...

Disney’s latest results means the media major is now at an inflection point

Blog post by Tim Mulligan

16 Aug 2022

Hybrid SVOD

Ad-support Subscriptions

SVOD

Last week’s Q3 22 (calendar Q2 22) earnings represented a high point in Disney’s transition to streaming juggernaut. With its number of global direct-to-consumer (D2C) subscribers now higher than Netflix,...

Minions versus Lightyear: a tale of two contrasting fandoms

Blog post by Ashleigh Millar

12 Jul 2022

SVOD

cinema

disney

The new Universal / Illumination film, Minions: The Rise of Gru , has broken records for an Independence Day release to theatres – it grossed $123.1 million over the long weekend, beating the previous...

The ad risk for Netflix

Blog post by Tim Mulligan

5 Jul 2022

SVOD

AVOD

netflix

At Netflix’s inaugural appearance at the Cannes Lions Festival two weeks ago, it was confirmed that it was indeed launching an ad-supported tier to its 221 million strong subscription video on demand...

Why Paramount+ is landing in the UK at an inflection point for video streaming

Blog post by Tim Mulligan

21 Jun 2022

Paramount+

SVOD

Video

Tomorrow Paramount+ will launch in the UK, a market of key importance in the direct-to-consumer (D2C) landscape due to its size, high discretion income, and high levels of TV and video consumption. As...

Why 2022 will finally see the emergence of the streaming TV era

Blog post by Tim Mulligan

3 May 2022

Online video

streaming tv

AVOD

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally,...

Non-music companies should be taking notes from the music marketing playbook

Blog post by Ashleigh Millar

2 Mar 2022

social media

SVOD

Marketing

It is evident that the music industry’s social media marketing model – specifically on TikTok – is particularly effective in elevating the careers and profiles of the new generation of music artists,...

Why Disney’s Encanto is a cross-generational success

Blog post by Ashleigh Millar

14 Feb 2022

Disney+

TikTok

SVOD

For the last month and a half, Disney’s Encanto has been taking the world by storm . Encanto tells the story of the magical ‘Madrigal’ family who live in the mountains of Colombia, and the animated...

Why HBO Max needs to invest in the new global hit model

Blog post by Tim Mulligan

26 Oct 2021

SVOD

HBO Max

d2c

Last week, the AT&T Q3 earnings announcement revealed that HBO Max has now reached 69.4 million subscribers (up 12.5 million from last year, and up 1.9 million from the previous quarter). Today, HBO...

Why games-related video warrants a specific category on mainstream video services

Blog post by Karol Severin

8 Oct 2021

gamers

SVOD

genre preferences

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater...

What YouTube TV’s stand-off with NBCU reveals about phase 2 of D2C disruption

Blog post by Tim Mulligan

29 Sep 2021

SVOD

d2c

YouTube TV

YouTube TV’s stand-off with NBCU is approaching decision-making time, as tomorrow, September 30th, is the cut-off point for the streaming platform to meet the distribution terms of NBCU. If no agreement...

Could HBO Max disrupt Europe?

Blog post by Tim Mulligan

10 Sep 2021

SVOD

d2c

HBO Max

On October 26th, HBO Max will establish its European beachhead, which is launching inSweden, Denmark, Norway, Finland, Spain and Andorra. The D2C video service will then roll out in 2022 into Bosnia and...

The D2C challenge of engaging the silver streamers

Blog post by Tim Mulligan

26 Aug 2021

SVOD

Video

audience insight

The biggest demographic shift in streaming over the previous 18 months has been the rise of the sliver streamer (the 55+ age group who have been pulled into streaming video consumption, following the great...

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