SVOD blog by MIDiA Research

Blog: SVOD

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Why the video industry should embrace interactive gaming worlds

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Blog post by Ben Woods

23 Nov 2023

linear broadcasters

Reaching audiences is an ongoing challenge for video IP holders, especially those with a stake in traditional broadcasting. There is the conundrum of transitioning linear audiences to streaming TV services....

Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

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Blog post by Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new...

DAZN bets on sports streaming future being driven by fandom

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Blog post by Ben Woods

3 Aug 2023

The streaming-TV industry has an engagement question to answer. Of late, the dominant services have been preoccupied with soothing investor concerns over the impact of the cost-of-living crisis on subscriptions....

Community and influencers are poised to lead a video monetisation revolution

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Blog post by Ben Woods

18 Apr 2023

Streaming TV and social video services are enduring a bout of uncertainty from high inflation and sluggish economic growth. Traditional monetisation strategies that have underpinned these platforms are...

FAST can help video services win the streaming wars… but it’s about more than just ads

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Blog post by Ben Woods

21 Mar 2023

Earlier this month, the subscription streaming service DAZN took an uncharacteristic decision around its women’s sports coverage. Rather than using traditional marketing to coax viewers towards subscribing,...

Creators can narrow the quality gap with streaming services…. if they survive the AI ‘spamnami’

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Blog post by Ben Woods

7 Mar 2023

Twitch chief executive Emmett Shear has sounded a note of caution about artificial intelligence (AI). Responding to a tweet about how creators could make money while sleeping by autogenerating content...

Not everyone can be a winner in the FAST gold rush

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Blog post by Ben Woods

28 Feb 2023

Video streaming executives searching for relief from the high cost of acquiring new subscribers have found a saviour – and it looks a lot like linear TV. Free ad-supported streaming television (FAST)...

YouTube’s new king must reclaim the title of social video’s great innovator

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Blog post by Ben Woods

23 Feb 2023

YouTube’s changing of the guard has brought forward a stark reality: the social video platform responsible for a seismic shift in how video is created, monetised, and distributed is now looking and feeling...

Blue ticks and adverts and meta (AI)!

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Blog post by Ashleigh Millar

14 Feb 2023

Media and Marketing

Marketing Strategy

Another Super Bowl Sunday (and half-time show) has left us as quickly as it arrived. [SPOILER] Chiefs won 38 to 35, Rihanna’s “surprise guest” was in fact her baby bump, and Fox Sports reported that...

The streaming wars will be won with technology, not content

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Blog post by Ben Woods

31 Jan 2023

The modern entertainment industry is a tale of re-invention. The need for vast amounts of content to justify the value of a subscription video on-demand (SVOD) service has made the artists, series, and...

YouTube has dismantled the walls between social video and SVOD

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Blog post by Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a...

Netflix adds a splash of colour to 2023 content marketing

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Blog post by Ashleigh Millar

11 Jan 2023

Netflix originals

Netflix has catapulted itself into being one of the first viral entertainment-focused discussions of 2023. Its new original series, Kaleidoscope , released on January 1st, has caused chatter throughout...

Social video’s shopping push will be a rare recession winner

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Blog post by Ben Woods

22 Nov 2022

Despite pressure on Joe Biden’s administration to ban TikTok , the social video app made a fresh incursion into America earlier this month by bringing its live-streaming e-commerce service TikTok Shop...

Disney’s latest results means the media major is now at an inflection point

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Blog post by Tim Mulligan

16 Aug 2022

Ad-support Subscriptions

Last week’s Q3 22 (calendar Q2 22) earnings represented a high point in Disney’s transition to streaming juggernaut. With its number of global direct-to-consumer (D2C) subscribers now higher than Netflix,...

Minions versus Lightyear: a tale of two contrasting fandoms

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Blog post by Ashleigh Millar

12 Jul 2022

The new Universal / Illumination film, Minions: The Rise of Gru , has broken records for an Independence Day release to theatres – it grossed $123.1 million over the long weekend, beating the previous...

The ad risk for Netflix

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Blog post by Tim Mulligan

5 Jul 2022

At Netflix’s inaugural appearance at the Cannes Lions Festival two weeks ago, it was confirmed that it was indeed launching an ad-supported tier to its 221 million strong subscription video on demand...

Why Paramount+ is landing in the UK at an inflection point for video streaming

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Blog post by Tim Mulligan

21 Jun 2022

Tomorrow Paramount+ will launch in the UK, a market of key importance in the direct-to-consumer (D2C) landscape due to its size, high discretion income, and high levels of TV and video consumption. As...

Why 2022 will finally see the emergence of the streaming TV era

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Blog post by Tim Mulligan

3 May 2022

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally,...

Non-music companies should be taking notes from the music marketing playbook

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Blog post by Ashleigh Millar

2 Mar 2022

It is evident that the music industry’s social media marketing model – specifically on TikTok – is particularly effective in elevating the careers and profiles of the new generation of music artists,...

Why Disney’s Encanto is a cross-generational success

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Blog post by Ashleigh Millar

14 Feb 2022

For the last month and a half, Disney’s Encanto has been taking the world by storm . Encanto tells the story of the magical ‘Madrigal’ family who live in the mountains of Colombia, and the animated...

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