Blog: China

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Quick Take: Regulation and war are leading the global games industry's trajectory to diverge

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Karol Severin
Over the last few years, the traditional unit sales-based model in games has been increasingly moving towards engagement-led models. In other words, we are moving away from costly price points to buy complete games – instead the industry is turning towards a set-up, where access to games is more commoditised, with engagement and fandom becoming the key ways to monetise (e.
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Axing exclusive music licenses in China will drive new local music cultures

Cover image for Axing exclusive music licenses in China will drive new local music cultures
Srishti Das
As a result of the new guidelines set out by the Cyberspace Administration of China (CAC), record labels are no longer allowed to issue exclusive licenses to music services. Previously, music services in China were able to secure exclusive deals with record labels which meant that these services could then sub-license to other platforms in the region for an additional licensing fee.
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Chinese limits on gaming are more about the long-term, rather than short-term impacts

Cover image for Chinese limits on gaming are more about the long-term, rather than short-term impacts
Karol Severin
A new regulation announced by the National Press and Publication Administration issues new rules around games engagement of under 18s. As reported by the Wall Street Journal, the new rules will allow no online video games to be played during the school week, and only permits one hour of play per day on Fridays, weekends and public holidays.
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Music Streaming Needs a New Future

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Mark Mulligan
While doing some research on the Chinese streaming market I came across this fantastic UX tear down of Xiami Music . I recommend you read it in full. The day before I found this–also must-read–article on Beyoncé’s streaming strategy ,which explains how she uses different platforms to segment her fanbase (Tidal – super fans, Spotify engaged fans, Netlix, passive fans).
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Looking for the Music in Tencent Music

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Mark Mulligan
The Tencent Music Entertainment (TME) F1 filing makes for highly interesting reading, but don’t expect copious amounts of data to give you an inside track in the way that Spotify’s F1 filing did. Instead TME’s F1 bears much closer resemblance to iQyi’s F1, namely a basic level of KPIs, lots of market narrative and even more space assigned to explaining all of the risks associated with investing in a Chinese company.
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