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Linear TV And The Enduring Call Of The Wild

Blog post by Tim Mulligan

21 Nov 2016

Planet Earth II has shown that there’s still such a thing as appointment to view in TV for non-live events. The BBC’s flagship natural history series had 9.2 million views for its season opener on…

MIDiA’s 2016 Predictions – Here’s How We Did

Blog post by Mark Mulligan

21 Nov 2016

MIDiA Research Predictions

mobile apps

Mobile content

Part of our job here at MIDiA Research is to help our clients ‘look round the corner’ and see what disruptions and innovations are likely to impact their businesses. In short, our job is to help understand…

Why Only Now Are eSports Taking Off?

Blog post by Zach Fuller

18 Nov 2016

esports

facebook

Innovation

Although organised competitions featuring video gamers have existed since the medium’s rise throughout the 70s, it is only recently that the concept of lucrative E-Sports Leagues has become a mainstream…

Why Integrating Siri Into iMessage Matters For Apple

Blog post by Karol Severin

18 Nov 2016

Apple

iMessage

ios

In June, I wrote about Apple finally making leaps towards revamping iMessage in a bid to turn it into a fully-fledged messaging platform able to compete with the leaders like Facebook Messenger and WhatsApp…

YouTube And The Power Of The Cultural Conversation

Blog post by Tim Mulligan

18 Nov 2016

#MadeForTrends

Casey Neistat

Content Creators

#MadeForTrends is Google’s big PR campaign to present YouTube as a content destination for mainstream consumers to rival linear TV and to show its value as a digital partner for advertisers. In a presentation…

Streaming Music Health Check Deep Dive: Trial Hopping

Blog post by Mark Mulligan

16 Nov 2016

amazon music

apple music

exclusives

At MIDiA we have just published our latest streaming report: ‘Streaming Music Health Check: Streaming’s Watershed Moment’. In it we combine the latest streaming revenue data, subscriber numbers…

Quick Take: Amazon Music Unlimited Comes To The UK

Blog post by Mark Mulligan

14 Nov 2016

Amazon

Amazon Echo

amazon music unlimited

Amazon announced the anticipated launch of Amazon Music Unlimited in the UK today. For my full take on Amazon Music Unlimited see my previous post here. Make no mistake, Amazon are taking this launch seriously,…

How Snapchat’s Year of Living Dangerously Could End with a Major Win

Blog post by Zach Fuller

11 Nov 2016

augmented reality

facebook

flash

Despite an audience both of huge scale and engagement (150m Daily Active Users), this is an uncertain time for Snap Inc. Though they have impressively manoeuvred away from their original incarnation as…

Should The European Commission Penalize Google?

Blog post by Karol Severin

11 Nov 2016

android

Apple

In April 2016, The European commission accused Google of abusing the market leadership of Android to prevent rivals from competing with alternative software and services. Google is now dismissing the claims…

From Reality TV Host To Commander In Chief-The Enduring Power Of TV

Blog post by Tim Mulligan

11 Nov 2016

Amid all the post election analysis on Tuesday’s historic vote and the talk of the first Twitter president it was easy to overlook one enduring truth in America cultural discourse - TV still matters.…

Facebook Is Finally Ready To Become A Media Company

Blog post by Mark Mulligan

10 Nov 2016

esports

facebook

Innovation

Facebook beat estimates with its latest earnings but announced that ad revenues would likely slow in 2017 as the digital ad market feels the pinch of advertiser budgets lagging the shift in user behaviour.…

Quick Take: HTC’s VR Arcade Revival

Blog post by Zach Fuller

4 Nov 2016

Facebook virtual reality

google

htc vive

Expanding the market for Virtual Reality is something we at MIDiA have spoken at length about in the past year, with pricing and the framing of its use for casual gamers remaining two major sticking points…

Why Facebook’s Outlook Remains Strong Despite A Worried Wall Street

Blog post by Karol Severin

4 Nov 2016

Facebook released its Q3 2016 results. Though the company beat analysts’ revenue estimates, it suggested a coming slowdown in ad revenues as it is nearing maximum ad load in its current shape. For a…

Why is YouTube Red Struggling To Add Subscribers?

Blog post by Tim Mulligan

3 Nov 2016

Online video

pewdiepie

SVOD

Yesterday’s story in the Verge about YouTube Red’s low numbers have not come as a surprise. Acquiring only 1.5 million subscribers in its first year helps to put the relative performance of service…

Why Amazon Prime, China And Video Are All Interlinked

Blog post by Tim Mulligan

2 Nov 2016

Amazon Prime

amazon video

China

Last week two big events happened in Amazon Inc’s world. Firstly the retail giant announced the launch of its Prime express delivery service in the world’s largest e-commerce market, crucially without…

Here's Why The Music Industry Needs To Dump Non-Discretionary Pricing

Blog post by Mark Mulligan

28 Oct 2016

International Pricing

music pricing

pricing

Spotify’s 2015 UK accounts painted a vibrant picture with both profits and above average Average Revenue Per User (ARPU). However, a little caution is required before assuming all the answers to the…

What The Death Of Vine Means For Super Short Form Video

Blog post by Tim Mulligan

28 Oct 2016

instagram

Online video

supershort form video

Yesterday’s announcement of the death of Vine is a stark reminder of just how fickle the video app landscape is and underlines just how important vision is in acquisition strategy for tech companies.…

Playstation VR’s Japanese Sales Spell Trouble for Virtual Reality Adoption

Blog post by Zach Fuller

25 Oct 2016

gaming

htc vive

japan

Sony’s entry into the VR market came with a lot of hype and it was easy to see why. Initially developed under the codename ‘Project Morpheus’, it arrived with brand recognition (Playstation), high-profile…

Why AT&T Has Decided To Acquire Time Warner

Blog post by Tim Mulligan

24 Oct 2016

AT&T

Mobile content

The most powerful force in nature is when two landmasses moving in opposite directions come up against each other. The result of these two tectonic plates irrepressibly pushing up against one another is…

Are You Acquiring App Users At A Loss?

Blog post by Karol Severin

24 Oct 2016

It is no secret that reliable metrics are crucial for successful mobile growth, but even more important is knowing which ones to use when and how to use them. Technology is changing so fast that it is…

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