The age of the premium content creator is here – but will audiences buy into it?

What makes a content creator popular? At first glance, this question feels easy to answer. Successful creators often have distinctive characteristic that propel their success. MrBeast is known for his stunt video format, Twitch streamer Shroud has impeccable gameplay on first person shooters, and Antony Fantano’s candid take on music draws millions of subscribers on YouTube.
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