Blog: AVOD

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

FAST can help video services win the streaming wars… but it’s about more than just ads

Cover image for FAST can help video services win the streaming wars… but it’s about more than just ads

Ben Woods

21 Mar 2023

Earlier this month, the subscription streaming service DAZN took an uncharacteristic decision around its women’s sports coverage. Rather than using traditional marketing to coax viewers towards subscribing, the sports streamer opted for the in-vogue monetisation model known as free ad-supported streaming TV (FAST).

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Not everyone can be a winner in the FAST gold rush

Cover image for Not everyone can be a winner in the FAST gold rush

Ben Woods

28 Feb 2023

Video streaming executives searching for relief from the high cost of acquiring new subscribers have found a saviour – and it looks a lot like linear TV. Free ad-supported streaming television (FAST) is becoming a necessity for video services whose strategy of spending big on exclusive content to attract subscribers is being tested by the higher cost of capital and the squeeze on household spending power.

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YouTube has dismantled the walls between social video and SVOD

Cover image for YouTube has dismantled the walls between social video and SVOD

Ben Woods

24 Jan 2023

How do you define YouTube in 2023? The Google-owned app has evolved into a complicated media outfit. It stretches beyond social video content and deep into subscription video on demand (SVOD). It is a wholly different business to the platform that posted its first user-generated video – Me at the zoo – In April 2005.

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The ad risk for Netflix

Cover image for The ad risk for Netflix

Tim Mulligan

5 Jul 2022

At Netflix’s inaugural appearance at the Cannes Lions Festival two weeks ago, it was confirmed that it was indeed launching an ad-supported tier to its 221 million strong subscription video on demand service (SVOD).

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Why 2022 will finally see the emergence of the streaming TV era

Cover image for Why 2022 will finally see the emergence of the streaming TV era

Tim Mulligan

3 May 2022

Amid the sharp negative market reactions to Netflix’s recent subscriber losses, the age-old business truism of responding to, rather than building consumer demand holds truer than ever before. Traditionally, subscriptions have made up the minority of TV revenues, with the ad-supported free-to-air model driving monetisation across the globe.

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Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Cover image for Why Real Madrid TV believes that premium sport will thrive in an AVOD environment

Tim Mulligan

1 Sep 2021

Why Real Madrid TV believes that premium sport will thrive in an AVOD environment Last week, Roku and Tubi TV announced that Real Madrid TV is being added to their AVOD services. Both the Roku Channel and Tubi TV are at the forefront of the AVOD disruption that is sweeping through the video industry.

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On the cusp of an AVOD era – takeaways from the MIDiA AVOD webinar

Cover image for On the cusp of an AVOD era – takeaways from the MIDiA AVOD webinar

Tim Mulligan

12 Jul 2021

Last Wednesday’s MIDiA AVOD webinar was full of promise about ad-supported video on demand, and its ability to transition from its current niche user base into a mainstream video streaming proposition.

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How AVOD unlocks the mainstream consumer

Cover image for How AVOD unlocks the mainstream consumer

Tim Mulligan

6 Jul 2021

MIDiA Research AVOD Webinar

Now that the direct-to-consumer revolution is now in its second year of being a mainstream proposition, following the D2C Big Bang Moment of 2019 , the TV industry is wrestling with the transition of the non-subscription part of the industry into the streaming ecosystem.

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Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Cover image for Pluto TV, Rakuten TV & XUMO to discuss how AVOD unlocks the mainstream consumer - July 7

Dara Jegede

23 Jun 2021

Digital audiences

AVOD was well positioned to benefit from the uplift in home entertainment time due to lockdowns imposed to stem the spread COVID-19. However, engagement growth was modest in 2020, remaining below 10% for the leading four AVOD services in Q3 2020.

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Foxtel, diversifying for reach, launches freemium Kayo service

Cover image for Foxtel, diversifying for reach, launches freemium Kayo service

Alistair Taylor

28 Oct 2020

News Corporation

Australian pay-TV organisation Foxtel is launching a free version of its sport-centric streaming service Kayo in 2021. This follows a difficult year for the streaming service that saw its subscriber numbers recover to over 600,000 after suffering a significant decline following the initial COVID-19 outbreak.

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European Professional Club Rugby goes OTT, pressing business over the needs of fans

Cover image for European Professional Club Rugby goes OTT, pressing business over the needs of fans

Alistair Taylor

23 Sep 2020

European Professional Club Rugby

Last Friday , European Professional Club Rugby (EPCR), the Heineken Champions Cup and the European Rugby Challenge Cup’s governing body announced the launch of its global over-the-top (OTT) streaming service, epcrugby.

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Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Cover image for Can LiveScore learn valuable lessons from Eleven Sports’ UK failings?

Alistair Taylor

24 Aug 2020

streaming service

Streaming insurgent LiveScore launched its first ever over-the-top (OTT), ad-supported direct-to-consumer (D2C) streaming proposition in the UK back in June, harbouring a similar rights portfolio to that of Eleven Sports’ failed proposition back in 2018 .

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The hidden value of esports audiences

Cover image for The hidden value of esports audiences

Karol Severin

20 Jul 2020

Esports video viewers are becoming more interesting to brands and media companies. Increasingly more focus is now put on accurately valuing esports audiences. Gamers (and even more so, esports viewers) are valuable segments in terms of money and time spent across the attention economy.

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Netflix Launches Mobile-Only Plan in Malaysia

Cover image for Netflix Launches Mobile-Only Plan in Malaysia

Amanda Stears

29 Oct 2019

advertising video on demand

Netflix unveiled its RM17 ($4) mobile-only subscription plan for Malaysia last week on October 24th. The official announcement marks the end of Netflix’s test launch since end of last year, trialling a cheaper mobile-only plan against its basic subscription price of RM33 ($8).

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Take Five (the big five stories and data you need to know) October 28th 2019

Mark Mulligan

28 Oct 2019

SiriusXM, podcast marvel: SiriusXM has struck a multiyear deal with Marvel to create exclusive podcasts , illustrating that traditional radio companies still have the potential to be the major players in podcasts.

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Streaming Video Metrics Go Mainstream

Cover image for Streaming Video Metrics Go Mainstream

Tim Mulligan

18 Oct 2019

After a week engaging with streaming professionals on both sides of the Atlantic at MIPCOM in Cannes and the NAB New York Streaming Summit, two key themes have emerged. MIPCOM – D2C Big Bang Reflection This has been another big week in the streaming evolution of video.

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BBC Kids to LADbible: Video Providers Expand Their Reach

Amanda Stears

18 Oct 2019

In the streaming era, having international reach is just as important as being an established local brand. This week (October 14) sees TV players Tubi, Facebook Watch and Youku each expanding content reach and territory.

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YouTube Returns to Its Roots by Making Originals Free

Amanda Stears

30 Aug 2019

ad supported strategy

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription fee of $11.

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Thinking the Unthinkable – Netflix As Gatekeeper

Cover image for Thinking the Unthinkable – Netflix As Gatekeeper

Tim Mulligan

29 Jul 2019

Life after Netflix’s disappointing Q2 earnings has been challenging for the iconic global streaming hegemon. Netflix has achieved hegemonic global subscription video on demand (SVOD) status through a smart combination of serving up second-tier licensed content alongside zeitgeisty original and exclusive content.

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How Netflix is Slowly Disrupting YouTube

Cover image for How Netflix is Slowly Disrupting YouTube

Tim Mulligan

14 Sep 2018

One of the foundational cornerstones of monetising the digital economy is that there are two ways of paying for digital content: either with your wallet or with your attention. In the digital video streaming era, this has manifested itself in the division of business models into subscription video on demand (SVOD) streaming services, where content is accessed through a monthly paid subscription, and ad supported video on demand (AVOD), where streaming content is free to view and supported by in-video advertising.

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