Blog: Emmys

With the progressive move back into in real life (IRL) following mass global Covid vaccinations, hyped-up in-person award ceremonies have returned to business as usual in 2021. This Sunday the Emmys was aired on CBS, the broadcast arm of media major ViacomCBS – which is in itself busy playing catch up with the D2C disruptors class of 2019/20, with its recently launched Paramount+ streaming subscription service.

Sunday night saw the 71 st Emmy Awards broadcast live on Fox. Traditionally the Emmys have been the cornerstone of TV production credibility alongside the BAFTAs. However, the Oscars of the TV industry is facing two existential challenges which threaten its relevance: plummeting ratings, and the ongoing encroachment of the streaming services.