Blog: Media Fusion

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Back to the future; (Non-device) entertainment returns to the fore for Sony

Tim Mulligan

14 May 2024

cross-entertainment strategy

Media Fusion

Sony

Today, (May 14th) Sony Group published its results for the Fiscal Year ended March 31, 2024. Group revenues were up 19% to 13 trillion yen which amounts to USD 86 billion (in USD, this makes a more modest...

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BarbenHeimer needs to usher in media fusion to fully revitalise cinema

Tim Mulligan

13 Mar 2024

BarbenHeimer

oppenheimer

barbie

In many ways the 96th Academy Awards was positioned as the critical confirmation of last year’s double blockbuster performances of Oppenheimer and Barbie . Collectively, these titles generated $2.4 billion...

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Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

Perry Gresham

10 Nov 2023

Legend of Zelda

Mario

Sony Pictures

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new...

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Sony is tapping its core media fusion opportunity. Here is why:

Tim Mulligan

11 Oct 2023

Sony

Media Fusion

cross entertainment

In March 2023, MIDiA wrote a report on the increasing media fusion emerging between gamers and video streaming. In rebooting video fandom we argued that gamers were now both shaping and being targeted...

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Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Hanna Kahlert

30 Sep 2021

Netflix

Games

Entertainment

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also...

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Why digital fandom has outgrown the Emmys

Tim Mulligan

22 Sep 2021

Emmys

Digital Survivalism

Media Fusion

With the progressive move back into in real life (IRL) following mass global Covid vaccinations, hyped-up in-person award ceremonies have returned to business as usual in 2021. This Sunday the Emmys was...

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