MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Why Roblox is well set to withstand the COVID bounce effect

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Karol Severin

15 Mar 2021

lean-in consumption

Roblox has launched an initial public offering (IPO) this week. Timing-wise, the twice-delayed IPO aligns with the world getting closer to opening up, and out-of-home competitive pressures returning. This invites questions around how much of the current valuation is aided by a temporary, artificial COVID-related boost, as opposed to fundamental trends which will drive growth for Roblox during the ‘new normal’.

4 min read

Recorded music revenues hit $23.1 billion in 2020, with artists direct the winners – again

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Mark Mulligan

15 Mar 2021

Recorded music revenue 2020

musc revenues 2020

label market shares 2020

The global pandemic caused widespread disruption to the music business, in particular decimating the live business and impacting publisher public performance royalties. Although the recorded music business experienced a dip in the earlier months of the pandemic, the remainder of the year saw industry revenue rebound, making it the sixth successive year of growth.

3 min read

Streaming censorship: The threat to India’s growing importance in the global marketplace

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Srishti Das

12 Mar 2021

Video streaming services like Netflix, Amazon Prime Video and Disney+ Hotstar have been fortunate to experience minimum restrictions on content from Indian regulators as they established themselves. However, this is all now changing.

4 min read

Native Instruments and iZotope: creator tools major in the making

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Mark Mulligan

11 Mar 2021

Business Strategy

At the start of the year private equity firm Francisco Partners acquired a majority stake in creator tools stalwart Native Instruments. It always looked like it was going to be the start of something big and today we saw the next step on Native’s new journey, with leading audio plugin company iZotope added to the Francisco roster .

4 min read

Disney+ at 100 million: The second shockwave of the D2C big bang moment has begun

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Tim Mulligan

10 Mar 2021

At its annual shareholder meeting yesterday, Disney announced that Disney+ had reached the 100 million subscriber mark in the 16 months since it first launched. For comparison, global subscription video on demand (SVOD) leader Netflix has taken 14 years to reach 203 million subscribers.

3 min read

Is gaming the solution to sports’ Gen Z problem?

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Alistair Taylor

8 Mar 2021

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage with sports, but rather to appreciate that they just consume them differently .

5 min read

Women making music: The COVID impact

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Hanna Kahlert

8 Mar 2021

international womens day

The last 12 months have been marked mostly by the coronavirus pandemic, which has pushed much of life to the digital world. 70% of independent artists overall spent much of the time over lockdowns creating more music, many taking more autonomy over their own marketing and production.

3 min read

The music business in 2021: Joining the dots

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Mark Mulligan

4 Mar 2021

Cultural trends

It has been one of those weeks, with impactful music business announcements coming thick and fast. As is often the case, a succession of apparently unrelated events actually have a connecting thread. In this instance there are three: 1.

4 min read

Fans come first in the attention recession

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Hanna Kahlert

2 Mar 2021

Media and Marketing

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply as consumers are freed to spend time outside of their homes on pre-pandemic activities and compelled to take back up the commute.

4 min read

Smaller independents and artists direct grew fastest in 2020

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Mark Mulligan

1 Mar 2021

Streaming Music

Independent labels

Last year we identified a small but crucial metric from Spotify’s annual report: the share of all streams accounted for by majors and independent licensing body Merlin. It was crucial because it enabled us to segment the streaming market in detail, when combined with market data from majors and independent artist platforms .

3 min read

Reach over revenue: India’s lesson for developed sports markets

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Srishti Das

26 Feb 2021

India is growing as a sporting nation, with athletes performing across different international sports outside of cricket like kabaddi, motorsports, basketball, and chess. The majority of media consumption in India’s sports industry, however, comes from the Indian Premier League (IPL).

3 min read

Paramount + gets ready to compete outside the traditional video streaming lane

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Tim Mulligan

25 Feb 2021

Yesterday was a big day for ViacomCBS. The year of integration and uncertainty following the merger of Viacom and CBS in December 2019 has finally ended. The core rationale behind both key constituents of the National Amusements media empire to join together is now coming to fruition.

4 min read

Clubhouse session: Is attention killing culture?

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Mark Mulligan

24 Feb 2021

Media and Marketing

Cultural trends

Join myself, Hanna Kahlert and Karol Severin Thursday 25that 5pm GMT / noon EST / 9am PT on Clubhouse for discussion of the Attention Economy’s second order effects on culture and creativity. In this session we will be exploring how the focus on capturing audiences’ time and attention at all costs is resulting in a dumbing down of culture and a predominance of caution over bravery.

1 min read

Clubhouse and the next evolution of audio

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Hanna Kahlert

23 Feb 2021

Media and Marketing

Audio has seen an overall boom during the last year , with audiobooks alone significantly gaining consumer attention time and attracting audience over from radio. Podcasts have also grown in the lockdown periods, as background audio surges into the space left behind by contextual ambiance.

4 min read

Esports’ critical mass challenge: Solutions are beyond games

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Karol Severin

19 Feb 2021

cross-entertainment strategy

Esports have been receiving much coverage in recent years – from sold-out arenas, through to record-breaking live streaming events, right up to the formation of news outlets which solely cover esports.

5 min read

The COVID bounce and the coming attention recession

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Mark Mulligan

19 Feb 2021

media consumption

entertainment consumption

2020 was by any measure a unique year in modern times. While the societal impact of the pandemic was, and continues to be, horrific, for the entertainment industries it was a year of plenty. At the start of the pandemic, MIDiA Research estimated that there would be an extra 15% of consumption time for the average working consumer.

5 min read

Last call for the global independent label survey

Cover image for Last call for the global independent label survey

Mark Mulligan

18 Feb 2021

Independent label survey

Independent labels

With 2020 now comfortably behind us and public companies in their earnings cycle, a clear picture is starting to emerge of how the global recorded music market performed. MIDiA is midway through fielding the global independent label survey that will help create the definitive view of how the independent sector fared in 2020 and its contribution to the global market.

2 min read

MIDiA welcomes three new hires

Cover image for MIDiA welcomes three new hires

Dara Jegede

17 Feb 2021

We are pleased to introduce three new additions who recently joined our growing team. Kriss Thakrar and Srishti Das expand MIDiA's consulting division, while Kazia Rothwell comes on as data coordinator.

2 min read

Taylor Swift and the changing tide of artist power

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Hanna Kahlert

16 Feb 2021

Media and Marketing

Cultural trends

In the latest episode of a long-running feud between Taylor Swift and Big Machine Records, the western princess turned pop icon is releasing the first of her original re-recorded albums under her own ownership.

4 min read

Hulu + Live subscriber losses point to intensifying US video attention battle

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Tim Mulligan

16 Feb 2021

On February 11th, Disney released its results for Q4 2020. The focus was on the continuing growth for the media major’s direct to consumer (D2C) business. Although still loss-leading, the D2C segment has halved its operating income losses from -$1.

3 min read

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