music product strategy blog by MIDiA Research

Blog: music product strategy

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Why artist subscriptions are the perfect partner to two-tier licensing

Blog post by Mark Mulligan

2 Nov 2023

Streaming

Spotify

Podcasts

With two-tier licensing now a thing , it is time to focus the discussion on how to add new components to the DSP ecosystem that will help long-tail artists continue to thrive in this brave new world. There...

Superfans may not be super enough

Blog post by Mark Mulligan

4 Aug 2023

Fandom

monetizing fandom

Superfans

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans as...

The music industry needs a new format

Blog post by Mark Mulligan

20 Oct 2022

lean through

music product strategy

music formats

Non-DSP streaming was one of – arguably the – differences between steady growth and stellar growth for the music business in 2021. With three billion dollars of retail revenues in 2021, non-DSP has...

What the music industry can learn from play-to-earn gaming

Blog post by Tatiana Cirisano

16 Mar 2022

Fandom

social media

creator tools

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in...

Kanye just obliterated the creative full stop

Blog post by Mark Mulligan

3 Sep 2021

Kanye West

music product strategy

creator tools

Kanye West knows how to stir things up, not least in making us rethink what music is and nudging us away from considering it as linear and static. First there was his announcement that Life of Pablo was...

Roblox, piracy and the future of music in UGC 2.0

Blog post by Kriss Thakrar

19 Mar 2021

user generated content

music piracy

Roblox

A community of Roblox users are losing a battle against moderation as the platform cracks down on music piracy, due to the platform’s newly public status bringing with it a new level of responsibility....

Seven Developments in Recorded Music in the 2010s (and the Songs that Defined them)

Blog post by Zach Fuller

6 Nov 2019

cardi b

cultural insight

Drake

Decade retrospectives are almost doomed to fail. Assess the 60s in 1969 and you would have likely overweighed the influence of Grand Funk Railroad compared to The Velvet Underground. When it comes to the...

The Future of Music: A Vision of Post-Format

Blog post by Mark Mulligan

18 Sep 2019

adele

artists

Edison

Formats have shaped and dictated the evolution of recorded music. The constraints that formats set have, in turn, become the creative frameworks within which music has operated. Now, in the internet era,...