Blog: Apple

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

The medium is no longer the message – the messenger is now, too

Cover image for The medium is no longer the message – the messenger is now, too
Rutger Rosenborg
Key takeaways from this blog: Podcasts now rival traditional media in influence, especially around current events, thanks to their strong personalities, flexibility, and direct audience engagement The success of top podcasts is driven by hosts, not media networks — charisma, connection, and commentary often matter more than institutional credibility Traditional media must adapt by embracing engaging, personality-led formats without sacrificing editorial integrity, to remain competitive in the on-demand content era A quick scan of the podcast charts on Spotify , Apple , and even YouTube reveals a striking trend: Current events are dominating podcasting right now, at least at the top.
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Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

Cover image for Why video creation tools must go niche to survive AI streamliners like Apple Intelligence
Ben Woods
Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In short, Apple Intelligence is a suite of consumer-focused tools embedded into Apple products to enhance productivity and enable creativity.
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Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

Cover image for Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple
Rutger Rosenborg
Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming video on demand (SVOD) with successes like The Last of Us on HBO Max and, most recently, Fallout on Amazon Prime Video.
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