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Blog: Apple

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

As Big Tech courts everyone, niche platforms must understand podcast purists

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Blog post by Rutger Rosenborg

10 Sep 2024

As boundaries fall, borders blur, and digital goods and services are increasingly decoupled from per-unit value, the mass consumer will turn to low-friction applications that do everything and offer everything....

Apple’s podcast accessibility play — too little, too late?

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Blog post by Rutger Rosenborg

28 Aug 2024

On Aug. 22, Bloomberg ’s Ashley Carman described how Apple lost its lead in podcasts , pointing to the platform’s lack of video adoption as the likely culprit. YouTube, meanwhile, has climbed to the...

Platoon just quietly raised the bar for songwriter services

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Blog post by Tatiana Cirisano

11 Jul 2024

Business Strategy

Over the past few months, singer-songwriter RAYE has been using her spotlight to campaign for fairer pay for songwriters — advocating for them to receive royalty points on master recordings, per diems...

Why video creation tools must go niche to survive AI streamliners like Apple Intelligence

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Blog post by Ben Woods

11 Jun 2024

Amid the flurry of recent generative AI announcements, Apple had been strangely quiet. This changed on Monday (June 11, 2024) when it announced Apple Intelligence at its WWDC24 developer conference. In...

Amazon opens the IP tap for its Audible to Prime Video pipeline — your move, Apple

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Blog post by Rutger Rosenborg

2 May 2024

subscription video on demand

Streaming Video

Marvel proved that spinning out intellectual property (IP) from comic books to movie franchises could be incredibly lucrative. With the growth of video games, this transmedia strategy has expanded to streaming...

What podcast slowdown? 1.2 billion people will be listening by 2030

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Blog post by Rutger Rosenborg

11 Apr 2024

spotify podcasts

Is podcasting slowing or growing? Both, as it turns out. With marketing and advertising budget cuts contributing to layoffs and cancellations at major podcasting players like Spotify and NPR, 2023 was...

Why the era of spatial computing will need its entertainment moment

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Blog post by Tim Mulligan

11 Jan 2024

spatial computing

On Monday, Apple announced the February 2ndlaunch date for the Vision Pro. For those unfamiliar with this hybrid augmented reality virtual reality device, it is, in the words of the press release : “A...

Predicting what happens next in video….

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Blog post by Tim Mulligan

19 Dec 2023

2024 predictions

video predictions

If 2023 was the year of consolidation in video, 2024 is poised to be one of experimentation and disruption. First up, the lag in content output as a result of this year’s writers and actors strikes left...

Spatial computing meets capability reality as Apple drives its format innovation rollout

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Blog post by Tim Mulligan

6 Jul 2023

spatial computing

Reports are emerging that Apple is being forced to make major production forecast cuts to its Vision Pro spatial computing headset as a result of design complexities (due to lack of OEM partner capacity...

When innovation offers compelling reasons, entertainment consumption follows

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Blog post by Tim Mulligan

8 Jun 2023

On Monday, Apple unveiled the Vision Pro, a VR device positioned as a blended VR and augmented reality (AR) experience. With true AR still on the horizon, the Vison Pro uses an ultra-high-resolution display...

Apple’s Vision Pro may (finally) be VR’s turning point, but where is it going?

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Blog post by Hanna Kahlert

7 Jun 2023

Virtual Reality has been ‘just around the corner’ for more than a decade. Any day now, it would seem, it must finally have its moment. So far it has been held back by high cost, little to offer on...

BBC signals radio’s shift to the podcast market

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Blog post by Annie Langston

31 May 2023

The BBC has traditionally stuck to public programming for its radio arm. However, BBC Radio is now shifting some of its programming to BBC Studios, meaning it can now be offered for global distribution...

Telly’s challenge to the smartphone opens a new front in the second screen wars

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Blog post by Ben Woods

24 May 2023

Rarely does a new product manage to redefine its market. In 2007, the launch of the iPhone caused a seismic shift when Apple transformed the mobile phone from a device for calls and texts to an entertainment...

Live services: Is the success of the few clouding the strategic judgement of the many?

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Blog post by Perry Gresham

19 May 2023

microtransactions

EA are heavily committed to the live service model, with their earnings release for financial year ending March 2023 putting their share of games revenues from full game purchases at just 26%, meaning...

Meta’s VR push should focus on the reality of the average consumer

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Blog post by Ben Woods

25 Apr 2023

virtual reality

The tipping point for virtual reality headsets remains elusive. Last year’s market hype around the metaverse suggested widespread adoption was within reach, only for Sony to reportedly dial down its...

Three podcast market trends to watch in 2023

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Blog post by Annie Langston

18 Jan 2023

listener experience

format blurring

All of entertainment is facing new challenges in the recession. Both creators and platforms are doing everything they can to keep audiences as entertainment spending is at risk. While audio platforms have...

How AI narration could transform Apple Books’ creator economy

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Blog post by Annie Langston

11 Jan 2023

artificial intelligence

It is a new year for the audio world and Apple is attempting to expand audiobook creation. Apple Books launched its “digital narration” feature which allows authors to publish audiobook versions of...

Podcasts wrapped 2022: Top shows put Apple and Spotify’s strategies on display

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Blog post by Annie Langston

14 Dec 2022

This year podcasts also received the “wrapped” treatment that has been given to music. Both Spotify and Apple released their top shows of 2022, inadvertently highlighting their different podcasting...

How Apple’s commission is reconfiguring Spotify’s audiobook strategy

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Blog post by Annie Langston

23 Nov 2022

Spotify’s audiobook rollout has hit a major roadblock. Spotify debuted its service in September as a la carte , where users purchased audiobooks individually. In order to avoid Apple’s 30% commission...

Why the MLS and Apple are rebooting subscription sports for the streaming TV era

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Blog post by Tim Mulligan

17 Nov 2022

MLS Season Pass

Yesterday Apple announced that it is launching the MLS Season Pass in 100 plus countries. This is a de-facto call to arms for every tech major and media major serious about wanting to incorporate Sports...

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