Streaming in Southeast Asia: Challenges and Opportunities for International Competitors

Blog post by Amanda Stears

10 Sep 2019

Apple TV

asia pacific

Disney

With a combined population of 371.7 million and a combined GDP of $2.9 trillion, Thailand, Malaysia and Indonesia represent sizeable and fast-growing markets for streaming services. The largest players...

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Netflix’s Binge-Watching Problem

Blog post by Tim Mulligan

9 Sep 2019

Binge-watching

Neflix

Video

Netflix has announced that it is going to start releasing new episodes of The Great British Bake Off and reality series Rhythm + Flow on a weekly basis . For a company which de-facto created the phenomenon...

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How Technology Is Radically Reshaping Politics

Blog post by Mark Mulligan

6 Sep 2019

alternative facts

Boris Johnson

brexit

As I write this, the UK is in the midst of a potential constitutional crisis following the UK government’s proposed changes to political norms in order to push through Brexit. In some ways this is what...

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Does Disney+ Make Disney Recession-Proof?

Blog post by Tim Mulligan

5 Sep 2019

Media and Marketing

The storm clouds of recession continue to spread across the world. In the US, the inversion of the treasury bond yield which occurred in March of this year has meant that financial asset allocators are...

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Quick Take: Spotify Expands Premium Duo into Latin America

Blog post by Zach Fuller

5 Sep 2019

latin America music market

latin America streaming

Music Streaming

Spotify has announced that its Premium Duo plan will be expanding to another 17 countries, 14 of which are in Latin America. The plan, which is effectively a mini version of its popular family offering,...

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Sports Fans Consumer Trends 2019

Blog post by Hanna Kahlert

4 Sep 2019

fans

Marketing

Media

This post features excerpts from MIDiA’s recently published Sports and Marketing and Brands report, Sports Fans Consumer Trends 2019 by Alistair Taylor . Sports-centric subscription video on demand (SVOD)...

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Starz to Increase Brand Presence with AT&T Carriage Deal

Blog post by Amanda Stears

3 Sep 2019

OTT

Pay TV

pay tv operators

On August 30, AT&T announced a multi-year content carriage deal with Starz, allowing AT&T to offer STARZ content to its customers. This content deal includes STARZ and STARZ ENCORE premium linear...

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YouTube Returns to Its Roots by Making Originals Free

Blog post by Amanda Stears

30 Aug 2019

ad supported strategy

AVOD

cord cutters

YouTube is shifting its original programming strategy by lifting the paywall for all of its original content. Since the rebranding of YouTube Premium in 2018, viewers can opt to pay for a monthly subscription...

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Yao Ming 2.0: NBA & House of Mouse – Who Needs Who More?

Blog post by Alistair Taylor

30 Aug 2019

Media and Marketing

Disney’s Q2 quarterly results illustrate the growing importance of its direct to consumer (D2C) streaming offering. With the launch of Disney+ coming up on November 12 , Disney looks set to take on streaming...

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Summer Report Highlights

Blog post by Hanna Kahlert

29 Aug 2019

We thought summer was over. Then it came back. Now (maybe) it's gone again. Impossible to predict how many more heat waves there will be before Autumn descends – but we're prepared for anything, anyway....

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Spotify and the Car: Old World, New Tech

Blog post by Zach Fuller

29 Aug 2019

google

music streaming strategy

radio takes on streaming

Spotify's latest ad is a not-so-subtle push in its most important strategic territory: the car. The campaign, titled 'Spotify for the Ride' , emphasises the ‘soundtrack to your life’ element of the...

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Hasbro and the Lure of Peppa Pig

Blog post by Tim Mulligan

29 Aug 2019

Astley Baker Davies

buzzfeed

Disney

The decision by US toy company Hasbro’s decision to acquire UK-listed Entertainment One shines a light on the content land grab currently underway in the wake of the direct-to-consumer big bang moment...

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Streaming Needs to Worry About a Global Recession…But Perhaps Not as Much as Cable

Blog post by Hanna Kahlert

27 Aug 2019

cultural insight

Media

Streaming

Last week MIDiA’s Mark Mulligan overviewed how , in a recession, discretionary expenditures are the first to be cut. Given the non-obligatory nature of subscriptions and the contractual shackles of cable,...

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Anyone Order Latency? Mediaset Falls at the First Hurdle

Blog post by Alistair Taylor

23 Aug 2019

Strategy

telco

Media and Marketing

Mediaset’s newly launched Spanish subscription video on demand (SVOD) service, MiTele Plus, has suffered a succession of technical issues during the debut stream of its domestic La Liga coverage. Latency...

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Take Five (the big five stories and data you need to know) August 23rd 2019

Blog post by Mark Mulligan

23 Aug 2019

Apple TV

Games

google chrome

Taylor Swift, pre-sale love:  Taylor Swift tends not to adhere to prevailing industry trends. As a millennial artist with a strong Gen Z following, streaming should rightly be the core of her recordings...

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Why Spotify and Netflix Need to Worry About a Global Recession

Blog post by Mark Mulligan

23 Aug 2019

economic downturn

entertainment spend

global recession

A growing body of economists is becoming increasingly convinced that a global recession is edging closer. The last time we experienced a global economic downturn was the 2008 credit crunch. Although the...

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What Happens When Tencent Owns 10% of UMG?

Blog post by Zach Fuller

22 Aug 2019

Innovation

Media

umg

To sound like a broken record, things are about to get difficult for Spotify. To the company’s credit, since its launch a decade ago rumours of its demise have always been greatly exaggerated, with the...

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UK Baby Boomers Are Growing Binge Watchers

Blog post by Amanda Stears

21 Aug 2019

binge watch

cord cutters

linear tv

31% of baby boomers in the UK are in the habit of binge-watching TV shows, according to the MIDiA Research Q2 2019 Consumer Survey. While millennials and gen Z are still at the forefront of the binge-watching...

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Quick Take: Here Is Just How Much TV Show Brands Are Diverging Between Linear And Streaming

Blog post by Karol Severin

20 Aug 2019

index

Media

Strategy

Looking at streaming numbers against total viewership and brand awareness reveals some stark differences between streaming and traditional pay-TV. The fact that a TV show can now be in the top five most...

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The Global Rise of Brand-Agnosticism

Blog post by Hanna Kahlert

20 Aug 2019

brand agnostic

brand loyalty

Marketing

Before the digital era, when distribution was limited and messaging had far more barriers to cross to be received, establishing brand loyalty was a critical part of remaining successful. Baby boomers today...

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