Blog: music fans

There has been a lot of talk recently of music superfans and how they may be the shining light of the industry’s future. Little surprise, given how record labels are trying to establish superfans as the next growth driver for an investor community that is growing increasingly concerned about slowi...

The pandemic sent shock waves through the live music industry — a historic, catastrophic disruption to a decades-old business. But just because touring is back, does not mean that we are in the clear.

Here at MIDiA Research, we like to take a deep dive into fandom culture and the effect it has on industry progress and strategy. As of late, we have focused on the success behind tribal fandom (a skill that has somewhat been mastered by the K-pop genre – note the BTS A.

The Chinese authorities’ crackdown on fandom represents the first major growing pain for the global fandom economy. Tencent Music Entertainment (TME) will likely be the bellwether of this shift, with two thirds of its revenues coming from non-music (i.

Music Aficionados are consumers that spend above average time and money with music. They represent just 17% of all consumers but a whopping 61% of all recorded music spending. These consumers shape the fortunes of the music business.

This week we published our latest report: “Music Consumer Segmentation: From Lagging Indicators To Leading Indicators”. This report explores how music consumer segmentation needs a reboot for the streaming era.