Blog: Fortnite

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Social platforms are eating passive entertainment. Are games eating social?

Cover image for Social platforms are eating passive entertainment. Are games eating social?

Hanna Kahlert

22 Oct 2024

At Sony Music’s Interactive Tech Day in London on 22nd October, gaming was, ironically, the highlight. From artist takeovers of Roblox destinations to concert-type experiences in Fortnite Islands, the company’s music strategy is increasingly crossing over with the gaming world – a goal mirrored in the increasing closeness of Sony Music and Sony Interactive Entertainment, according to their respective speakers at the event.

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In-game cosmetics remain a huge opportunity for brands

Cover image for In-game cosmetics remain a huge opportunity for brands

Rhys Elliott

19 Sep 2024

in-game monetisation

While the games market is facing growth challenges, in-game spending will remain a key pillar for revenue growth. In-game spending generated revenues of $125.7 billion in 2023. In the coming years, that number will grow with a CAGR of +5% to hit $176.

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MIDiA launches video creator economy vertical as AI delivers transformative growth

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Ben Woods

11 Jul 2024

Business Strategy

Keeping step with AI’s impact on the video creation industry can be a daunting prospect. Ways of working that have existed for decades are being reorientated around generative AI tools. With these changes comes opportunities, risks and plenty of questions: AI is poised to open the gates to more entry-level creators, but to how many? And how will well-established creators – and the wider value chain – adapt to a new tool kit that majors on speed and productivity? Demystifying AI’s impact has been a key focus for MIDiA Research in recent months.

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Billie Eilish delivered a superfan masterclass

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Kriss Thakrar

4 Jun 2024

While the industry standard for new releases has long been about scale and velocity, Billie Eilish, her brother Finneas, and Darkroom/Interscope, the labels behind their latest album Hit Me Hard and Soft , have delivered a masterclass in executing a superfan-focused release strategy.

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Apple is not the only one crushing the old music-making paradigm

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Kriss Thakrar

15 May 2024

music production

Apple is crushing it – literally. The new iPad Pro ad received widespread backlash for its controversial crushing of musical instruments to demonstrate what is ‘packed into’ Logic Pro on the iPad.

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The context behind Disney’s investment into Epic Games

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Karol Severin

15 Feb 2024

Disney announced it is investing $1.5 billion into Epic Games. The same announcement talks about a creation of an “ expansive and open games and entertainment universe connected to Fortnite ”. This move makes sense for Disney on several levels and is perhaps one of the most impactful games-related moves for Disney’s overall cultural relevance, engagement, monetisation capabilities, and profitability.

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Why Disney’s Epic Games investment challenges YouTube

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Ben Woods

9 Feb 2024

YouTube’s chief executive, Neil Mohan's, latest open letter was full of confidence . A little over a week since YouTube recorded a 16% jump in advertising revenue to $9.2 billion for Q4 2023 , he outlined four big bets to advance the business this year.

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Why the video industry should embrace interactive gaming worlds

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Ben Woods

23 Nov 2023

linear broadcasters

Reaching audiences is an ongoing challenge for video IP holders, especially those with a stake in traditional broadcasting. There is the conundrum of transitioning linear audiences to streaming TV services.

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Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

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Tatiana Cirisano

4 Oct 2023

Content Creators

Increasingly, engaging with entertainment involves some form of creation — be it turning your life into a Wes Anderson film , making songs with Grimes’ vocals , or learning the choreography to your new favourite music video .

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Live services: Is the success of the few clouding the strategic judgement of the many?

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Perry Gresham

19 May 2023

microtransactions

EA are heavily committed to the live service model, with their earnings release for financial year ending March 2023 putting their share of games revenues from full game purchases at just 26%, meaning that 74% came from live services and other revenue sources.

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Is the quality of games going down?

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Perry Gresham

24 Feb 2023

trueachievements

“Things aren’t like they used to be”, a common refrain of anyone over the age of about 25, is a sentiment especially prevalent amongst gamers today. Is this blind nostalgia, or have games really gotten worse? To investigate this, I looked into user rating data from TrueAchievements.

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The metaverse transition: Fortnite

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Samuel Griffin

19 Jan 2023

The metaverse transition: Fortnite Unreal Engine has been at the bleeding edge of digital development since its release, being fundamental to the development of household titles such as The Witcher , Fortnite , Disney’s The Mandalorian, and HBO’s Westworld.

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iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

Cover image for iHeart brings podcasts to the metaverse – two niche formats looking for mainstream growth

Annie Langston

8 Sep 2022

iHeartMedia is (somewhat) of a sleeping giant in the audio battle. Although Spotify has taken centre stage in the audio market, iHeart has also transitioned its traditional radio offerings to digital audio – just without splashy mainstream headlines.

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Xbox Cloud Gaming expansion heralds a cross-platform future

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Perry Gresham

13 May 2022

MIDiA has been writing about Xbox’s cross-platform future for years, and Microsoft is bringing this closer to reality with each step they take. Ultimately, Xbox gamers may soon not need to own consoles at all.

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Sony continues investing in Epic Games

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Karol Severin

19 Apr 2022

Sony continues investing in Epic Games Although Microsoft stole the headlines with its acquisition of Activision early this year, Sony is certainly not just standing on the side-lines. Last week, it announced a significant $1 billion investment into Epic Games.

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Time for a metaverse reality check

Cover image for Time for a metaverse reality check

Hanna Kahlert

23 Feb 2022

Be it a realistic phenomenon or simply escapism, the digital discourse of 2022 has been populated by a number of shiny new terms that seem to have wooed the digital entertainment world. NFTs. Web 3.0. The Metaverse .

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Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Cover image for Lean out is in: how the Netflix / Spotify crossover is taking advantage of a key consumer dynamic

Hanna Kahlert

24 Nov 2021

Netflix and Spotify have just launched a collaborative project: a page on the Spotify app that is dedicated to soundtracks and playlists based on popular Netflix shows and films. The implications point to the growth of a trend so natural it seems obvious: fans want to incorporate elements of their favourite shows into other aspects of their lives.

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Quick take: Another blow for Epic Games as Fortnite shuts down in China

Cover image for Quick take: Another blow for Epic Games as Fortnite shuts down in China

Karol Severin

4 Nov 2021

It has not been the best year for Fortnite. Following the fiasco with its Apple lawsuit, as well as year on year consumer penetration having declined , the Fortnite maker announced that it is shutting down its Chinese version of Fortnite, Fortress Night.

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The key winners and losers of the Covid-bounce effect in games

Cover image for The key winners and losers of the Covid-bounce effect in games

Karol Severin

14 Oct 2021

games engagement

As we have covered before, games engagement began to experience effects of the Covid-bounce . As usual, however, there are winners and losers within the wider micro-dynamics. The following graph demonstrates how 20 key games franchises fared in the US between Q2 2020 and Q2 2021, in terms of consumer penetration growth: Roblox and Rockstar are the biggest winners Roblox grew 49% in penetration year on year.

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Justice is served…Initial thoughts on the Apple vs. Epic ruling

Cover image for Justice is served…Initial thoughts on the Apple vs. Epic ruling

Karol Severin

14 Sep 2021

The court ruling in the Apple vs. Epic Games case has taken media headlines by storm. However, given the diversity of narratives around the outcome, it is clear that the ‘winner’, is not exactly clear yet.

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