creator tools blog by MIDiA Research

Blog: creator tools

A new era of music fluidity is here

Blog post by Tatiana Cirisano

23 May 2023

What do AI Drake, adaptive music, and TikTok open-verse challenges have in common? All reflect a major shift of music consumption from a passive, static, and uni-directional experience to an active, dynamic,...

Why the creator tools and services market is bigger than you think (and it is not AI)

Blog post by Tatiana Cirisano

10 May 2023

Music creators

creator tools

creator economy

One of the biggest stories of the past few years is the rise of self-releasing artists, who number 6.4 million in 2022, a 16.8% growth from 2021. Everyone wants a piece of that growth, which is part of...

Embrace, enhance or hinder: What will AI do for you, the creator?

Blog post by Kriss Thakrar

3 May 2023

creator economy

artists direct

There has been an abundance of coverage and conversation around AI, and it is unlikely to fade away any time soon. There is a question of how AI will change the music industry and broader creator economy....

The future of entertainment lies in collaborating with audiences themselves

Blog post by Hanna Kahlert

26 Apr 2023

creat

creator tools

After two years of the Covid boom, the tide that buoyed tech and digital entertainment companies has begun to recede. The likes of Meta, Netflix, and even Apple and Alphabet have all seen stock dips, largely...

Why AI music may make fandom even more important

Blog post by Tatiana Cirisano

22 Mar 2023

artificial intelligence

fragmented fandom

record labels

Artificial intelligence (AI) was as hot a topic as ever at last week’s SXSW conference, where debate swirled around how human artists will compete with AI-generated music. As more parts of music-making...

The way AI isn’t used will have a bigger impact on music than how it is used

Blog post by Kriss Thakrar

2 Mar 2023

artificial intelligence

creator tools

Fandom

One of the most immediate disruptions of ChatGPT has been in the SEO world. Writing content for Google rankings can be a largely formulaic process of finding and incorporating the right keywords. With...

Could AI generate music’s Instagram moment?

Blog post by Tatiana Cirisano

31 Jan 2023

music streaming

music industry

social media

Pop quiz: Is the hit ‘Kill Bill’ sung by SZA or Ariana Grande? The answer is, of course, SZA, but TikTok users could be forgiven for any confusion. An artificial-intelligence-generated version sung...

Patreon is making video a battleground for creator allegiance

Blog post by Ben Woods

8 Nov 2022

social video

YouTube

patreon

With jitters building in the advertising market, YouTube appears vulnerable to challengers. Google’s parent Alphabet, the ultimate owner of YouTube, recorded its slowest sales growth for two years last...

The creator economy’s post-lockdown growth

Blog post by Mark Mulligan

6 Oct 2022

creator tools

creator economy

creators

The Covid pandemic created a unique catalyst for the music creator economy. More time on hands and more cash in pockets gave novices and veterans alike the opportunity to spend both more time and money...

What happens when the “relentless toll” of the music industry meets the creator economy in a cost-of-living crisis?

Blog post by Hanna Kahlert

29 Sep 2022

underground

cost of living

Music

The music industry is in a cultural crisis. It is more demanding than ever to be a successful artist, with the work required to meet the demands of social algorithms and to cut through the clutter being...

Help shape the future of streaming services — calling all artists, podcasters, and executives

Blog post by Tatiana Cirisano

1 Sep 2022

Music creators

creator economy

creator tools

Music streaming is among the most hotly-debated topics in the music industry, with artists and executives alike sharing their opinions on what is working, what is not working, and the potential solutions...

What happens when content supersedes the creator?

Blog post by Tatiana Cirisano

25 Aug 2022

social media

creator tools

creator economy

It is becoming increasingly clear that the future of the user interface looks like a TikTok feed. Companies from Meta to Spotify and Amazon have tested TikTok-like feeds that are focused on discovery,...

TikTok Music: Here is what it would mean for you

Blog post by Kriss Thakrar

2 Aug 2022

TikTok

music streaming

creator tools

TikTok has filed a US trademark for TikTok Music , building speculation on whether the platform is gearing up to launch a streaming service. It already has the tools at its disposal with Resso, its streaming...

With Meta’s revenue share program, can rights holders and platforms finally agree?

Blog post by Tatiana Cirisano

28 Jul 2022

streaming music

user generated content

Content Creators

Over the last week, Meta made headlines three times in relation to music on its platforms (Instagram and Facebook). First, royalty-free music provider Epidemic Sound sued Meta for allegedly allowing users...

Beatport’s LabelRadar acquisition is the latest sign of the platforms era

Blog post by Tatiana Cirisano

22 Jul 2022

Beatport

record labels

music industry

This week, online music marketplace Beatport acquired LabelRadar, a service that streamlines the demo submission process for artists and labels. Following previous strategic acquisitions, the deal represents...

Why today’s music creators are no longer playing the fame game

Blog post by Tatiana Cirisano

16 Jun 2022

music streaming

Music creators

creator economy

Since the music industry’s beginnings, success has been tied to fame and fortune. But as more and more artists grow dissatisfied with the harsh economics of streaming, their strategies are changing —...

Elon’s Twitter bid is a warning: creators are building on rented land

Blog post by Tatiana Cirisano

22 Apr 2022

creator tools

Content Creators

creator economy

In the creator economy, creators earn money by going direct-to-fan, cutting out traditional middlemen. But it is a misconception that this model gets rid of middlemen entirely. Rather, platforms are becoming...

Why entertainment could reach new levels of fragmentation in 2022

Blog post by Hanna Kahlert

6 Apr 2022

d2c

Media

social

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as...

The future of music consumption is (re)creation

Blog post by Kriss Thakrar

4 Apr 2022

creator economy

social music

creator tools

The music industry has grown at a record rate , led by streaming and boosted by an influx of an increasingly relevant revenue source: non-DSP streaming (via platforms such as TikTok and Twitch). This growth...

What the music industry can learn from play-to-earn gaming

Blog post by Tatiana Cirisano

16 Mar 2022

Fandom

social media

creator tools

Should entertainment fans be compensated for their fandom? Play-to-earn (P2E), a newly popular school of thought in the gaming space, says yes. People usually play video games for pure enjoyment, but in...

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