Blog: Media

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

There is no Pirates of the Caribbean 6: How long is the internet going to work?

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Hanna Kahlert

29 Apr 2025

Cultural trends

Generative AI is improving, and its use is increasing. AI tools have rapidly accelerated , and, as a result, AI is now widely used to generate lesson plans, find recipe measurements, and draft lists of potential client companies.

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Creators want to learn, and Adobe’s AI assistants want to listen

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Ben Woods

11 Apr 2025

Business Strategy

Key takeaways from this blog: Creators want more than just productivity. Over half of video creators want tools that help them improve their skills, not just speed up production (according to MIDiA's Video Creator Tools Survey Q2 2024) AI assistants should support and engage creators.

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Chaos and uncertainty: Tariffs’ impact on gamers and the games market

Cover image for Chaos and uncertainty: Tariffs’ impact on gamers and the games market

Rhys Elliott

10 Apr 2025

Business Strategy

Tariff turmoil related to the US’ trade war is intensifying. Other countries have retaliated, and while Trump has eased tariffs in some countries, the situation is far from being resolved. The tariffs have major implications for the games market in the US.

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The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

Cover image for The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week

Rhys Elliott

20 Feb 2025

The attention economy is oversaturated. Games are not just competingwith other games but with TikTok, YouTube, Netflix, and well ... life. But the games industry – especially premium games on console and PC – has a unique twofold challenge: Supply : New AAA games can take five years or more to make (and often have budgets in the hundreds of millions) Demand : Player attention and play time are already maxed out MIDiA’s consumer research for Q4 2024 underlines just how little time consumers have to play.

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How PlayStation broke its hardware and active user records in Q4

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Rhys Elliott

13 Feb 2025

Business Strategy

Sony released its financial results for calendar Q4 2024. Here are the high-level results: Sony generated revenues of $27.9 billion As always, its Game & Network Services (G&NS) Segment – PlayStation – was the biggest segment (38%) Sony Music accounted for 11% and Sony Pictures for 9% of revenue share respectively We'll be focusing on PlayStation for the rest of the article.

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DeepSeek and Rednote signal the dawning era of APAC

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Hanna Kahlert

29 Jan 2025

Business Strategy

The AI race is a tense one. Billions of dollars have been poured into the likes of OpenAI. Meanwhile, the US and UK governments, among others, have pledged to invest heavily in AI development, suggesting that they feel it is of critical importance to “win” the new space race.

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A regulation-heavy year for social looms in 2025

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Hanna Kahlert

17 Dec 2024

Product Strategy

The UK’s communications regulator, Ofcom, has published guidelines around the Online Safety Act, warning that most social platforms are not adequately meeting standards. Sites that fail to comply can be faced with high fines and potential bans (per The Guardian ).

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Greatest Hits Radio is a strategy execution masterclass for ‘old media’ incumbents

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Keith Jopling

14 Mar 2023

Credit where it is due, Bauer Media’s launch and rollout of Greatest Hits Radio (GHR) is the best execution of strategy we have seen in a while by an incumbent media business. Not something you would necessarily associate with a commercial radio network brand.

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Why Musk’s Twitter takeover will not be the last attempt at a social platform acquisition

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Hanna Kahlert

21 Apr 2022

Elon Musk is not one to shy away from making waves with strategic curveballs – and his latest moves to acquire Twitter are no exception. Less than a month after attaining the second largest shareholding position in the company at 9.

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Why entertainment could reach new levels of fragmentation in 2022

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Hanna Kahlert

6 Apr 2022

Since the direct-to-consumer (D2C) ‘big bang moment’ of video in 2019, entertainment propositions have been multiplying rapidly across all entertainment genres. This is about to become critical as the attention economy constricts post-Covid, with the return of ‘in real life’ (IRL) activities and remote working driving increased screen fatigue.

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Government intervention in digital entertainment and social media is now a reality

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Hanna Kahlert

9 Sep 2021

The tension between rapidly innovating tech and government regulations seems to be peaking at long last. China has made the first comprehensive move to crack down on digital entertainment , with children under 18 now regulated to no more than three hours of gaming per week and one hour per day on weekends.

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UGC vs. Premium: Is the video valuation bubble big enough to burst?

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Hanna Kahlert

21 May 2021

The market disconnect between the proliferation of independent content creators and the consolidation of brand IP into the hands of ever-fewer major players is growing increasingly stark. On the one hand, independent artists are the fastest-growing sector of the music market.

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Fans come first in the attention recession

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Hanna Kahlert

2 Mar 2021

Media and Marketing

As vaccine rollouts gain momentum, the clock is ticking on the attention boom enabled by lockdowns over the last 12 months. The 12% of additional time spent on entertainment is going to contract sharply as consumers are freed to spend time outside of their homes on pre-pandemic activities and compelled to take back up the commute.

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What measures an artist's success in today's music industry?

Cover image for What measures an artist's success in today's music industry?

Keith Jopling

23 Dec 2020

Streaming Music

It’s that time of year again for lists. Endless top albums and song rankings that can be a bonus for a music artist to be included on. A placement on an influential list (which ones those are is more of a debate these days, but let’s say Pitchfork for example, or Rolling Stone, or perhaps Fader or Pigeons & Planes if you are a hip hop artist) might just get you a few more curious eyeballs on socials and a few more streams.

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Facebook faces anti-trust lawsuits, sounding a warning to big tech

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Hanna Kahlert

16 Dec 2020

Last Wednesday, 48 US State attorneys general and the US Federal Trade Commission filed lawsuits against Facebook, echoing the hearings before Congress earlier this year in declaring that the company’s practices violate fair competition laws.

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Why TikTok’s regulatory countdown has been extended yet again

Cover image for Why TikTok’s regulatory countdown has been extended yet again

Tim Mulligan

20 Nov 2020

One of the many knock-on effects of this month’s US Presidential election has been the temporary reprieve granted to social video app TikTok. The app is owned and operated by ByteDance, the Beijing-based Chinese tech company which has been propelled into the ranks of the leading tech majors following the global breakout success of its super-short-form video service which reached the milestone of two billion app downloads last month.

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Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Cover image for Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Keith Jopling

28 Oct 2020

In our recent report The Rising Power of UGC , in association with Audible Magic we identified that the music industry could unlock as much as $6 billion in revenues from UGC by 2022. Such an outcome would see UGC contributing around 10% of music industry revenues, but this is just the tip of the iceberg.

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Facebook’s “Reels” bid to move into TikTok gap will fail

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Hanna Kahlert

17 Aug 2020

The rollout of Instagram Reels comes cleverly timed, sweeping in the wake of the announced TikTok ban to claim the many app users who will be searching for a new proposition on which to spend their attention.

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MIDiA's Recovery Economics principles for competing effectively post lockdown

Cover image for MIDiA's Recovery Economics principles for competing effectively post lockdown

Dara Jegede

11 Jun 2020

covid-19 impact

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment industries can plan not to simply bounce back, but to rebuild their value propositions and supply chains to adjust to the realities of the new normal.

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Premier League Acknowledges Priorities Have Changed During Lockdown

Cover image for Premier League Acknowledges Priorities Have Changed During Lockdown

Alistair Taylor

11 Jun 2020

artificial crowd noise

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports fans of any live content since early March, the return of the EPL is big news for sports – even if the viewing spectacle is going to be inherently different.

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