MIDiA Blog

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Discovery Mode: Understanding how Spotify thinks

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Mark Mulligan

4 Nov 2020

Spotify’s Discovery Mode announcement looked at the very best a poorly timed announcement, coming at a time when artists and songwriters are more concerned about their income than at any other since the music business returned to growth more than half a decade ago.

4 min read

We’re hiring!

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Mark Mulligan

2 Nov 2020

MIDiA Research is hiring for a consultant to join our fast growing consulting division. Want to be a part of exciting strategic projects, helping some of the world’s biggest entertainment companies solve market shaping projects? Then send us your CV! More details on the role and how to apply here.

1 min read

Live streaming centre stage for 2021

Cover image for Live streaming centre stage for 2021

Keith Jopling

2 Nov 2020

Live music industry

The longer the pandemic continues, the harder it gets for the live music business (and other cultural sectors built around live performance) to sustain hope of a ‘return to normal’. I hate saying it, but there it is.

7 min read

Among Us: What brands can learn from gamer communities

Cover image for Among Us: What brands can learn from gamer communities

Hanna Kahlert

2 Nov 2020

Last Tuesday, 27 October, a new record was set for the third-largest games stream in Twitch history , with an audience of between 300,000 and 400,000 over three and a half hours. It was not driven by a big-name gamer or high-profile tournament, however – but by Alexandria Ocasio Cortez (AOC), the young US senator, urging people to vote by taking to the wildly popular game.

3 min read

PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future

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Karol Severin

29 Oct 2020

Over the last year we have written a number of times that Sony’s future is cross-entertainment , while Xbox’s future is cross platform . This stems from their respective strengths and weaknesses. Sony would find it, at best, incredibly challenging to compete with Microsoft on cloud, cross-platform, or the depth of its pockets.

4 min read

Spotify Q3 2020: What price growth?

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Mark Mulligan

29 Oct 2020

Spotify reported another strong quarter in Q3 2020, with subscriber growth up 27% year-on-year (YoY) and ad-supported user growth up 21%. Spotify continues to set the pace for the global streaming market and has demonstrated that streaming has proven resilient to lockdown.

3 min read

Post-Pandemic Programming

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Mark Mulligan

29 Oct 2020

COVID-19 caused dislocation and disruption to the global entertainment business. Now, the recession and the prospect of further pandemic peaks create an unprecedented outlook for entertainment companies.

3 min read

Foxtel, diversifying for reach, launches freemium Kayo service

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Alistair Taylor

28 Oct 2020

News Corporation

Australian pay-TV organisation Foxtel is launching a free version of its sport-centric streaming service Kayo in 2021. This follows a difficult year for the streaming service that saw its subscriber numbers recover to over 600,000 after suffering a significant decline following the initial COVID-19 outbreak.

4 min read

No Time to Die contemplates a streaming future

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Tim Mulligan

28 Oct 2020

A big story over the previous two months in the film industry has been the role of streaming to help fill the pandemic-induced gap in theatrical release schedules due to the shuttering of cinemas around the world.

3 min read

Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Cover image for Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Keith Jopling

28 Oct 2020

In our recent report The Rising Power of UGC , in association with Audible Magic we identified that the music industry could unlock as much as $6 billion in revenues from UGC by 2022. Such an outcome would see UGC contributing around 10% of music industry revenues, but this is just the tip of the iceberg.

5 min read

Quibi’s failure is a warning to those who do not seek to understand audiences

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Hanna Kahlert

27 Oct 2020

Quibi launched six months ago, grabbing onto the coattails of short-form content and announcing it would bring “big stories” in “small bites”. Studio executives were curious to see if, indeed, the potential of the powerhouse social format could be harnessed to pay for their high-production value content; Quibi was the bet that it could.

4 min read

UGC is the next music industry growth driver and the short-term opportunity is worth $6 billion

Cover image for UGC is the next music industry growth driver and the short-term opportunity is worth $6 billion

Dara Jegede

26 Oct 2020

user-generated content

User-generated content will contribute a significant proportion of the growth in music consumption over the next two years in an opportunity that is worth circa. $6 billion to the music industry value chain.

4 min read

How YouTube can be a music industry growth driver

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Mark Mulligan

23 Oct 2020

In the coming weeks MIDiA will be presenting the third edition of its biannual YouTube music report, State of the YouTube Music Economy 3.0: End of the Beginning. This is a major report that presents the definitive traits of the YouTube music economy, including revenues, royalty payments, streams, subscribers, user behaviour and user demographics.

4 min read

Why DAZN is adapting to German consumer nuances with linear and digital bets

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Alistair Taylor

22 Oct 2020

DAZN’s recently-established position as the ‘Netflix of sport’ has been a hard fought one, requiring extensive rights investment in order to carve out a compelling proposition. In the markets where it has the best rights it has experienced the strongest adoption, with the converse equally true.

4 min read

No surprise: Quibi bows to the market realities for its six-month old video service

Cover image for No surprise: Quibi bows to the market realities for its six-month old video service

Tim Mulligan

22 Oct 2020

Much-hyped premium short-form mobile video start-up Quibi has bowed to the inevitable and announced the closing of the service. Inan open letter posted on Medium yesterday,Jeffrey Katzenberg and Meg Whitman announced that their six-month old video service was being shuttered.

3 min read

Blurred lines: UGC is bringing creators and users closer, and blurring promotion with consumption

Cover image for Blurred lines: UGC is bringing creators and users closer, and blurring promotion with consumption

Keith Jopling

21 Oct 2020

Fleetwood Mac’s 1977 hit ‘Dreams’ is the latest ‘legacy hit’ to have also become the latest viral phenomenon, thanks to a skateboarder with a thirst for cranberry juice. In just one week, streams of the song had increased by eight million on Spotify.

5 min read

Podcasts Q2 2020: Spotify takes an early lead

Cover image for Podcasts Q2 2020: Spotify takes an early lead

Mark Mulligan

20 Oct 2020

MIDiA has just published its latest Podcast report, P odcasts Q2 2020: Spotify Takes an Early Lead . In it we present data from MIDiA’s quarterly survey that presents a comprehensive view of podcast user behaviour, who podcast listeners are, how it stacks up against radio and music streaming listening and which platforms listeners are going to for their podcasts.

4 min read

Live streaming and the role of music artist empowerment in the digital era

Cover image for Live streaming and the role of music artist empowerment in the digital era

Hanna Kahlert

19 Oct 2020

Music streaming

As the coronavirus lockdowns have forced venues to close and people indoors, artists have been unevenly impacted across the music industry. While many bigger studios were forced to cease operations, and some artists unable to release or record music – often relying on previous recordings they could still send to post-production – smaller independent artists took advantage of being home-bound.

4 min read

More consumers intend to buy PS5 than Xbox Series X, but both companies will be content with their trajectory

Cover image for More consumers intend to buy PS5 than Xbox Series X, but both companies will be content with their trajectory

Karol Severin

16 Oct 2020

With both PS5 and Xbox Series X having sold out their pre-order stock, the winter holiday race is heating up. Following Microsoft’s acquisition of ZeniMax Media, we wrote that the acquisition is unlikely to have a short-term impact on console sales, and rather play a larger role in the conversion of existing and new users to Game Pass.

3 min read

The Premier League going pay-per-view means a sucker-punch for sports fans

Cover image for The Premier League going pay-per-view means a sucker-punch for sports fans

Alistair Taylor

15 Oct 2020

English Premier League

English Premier League (EPL) clubs have agreed an ‘interim solution’ to allow fans to continue watching their teams live. EPL fixtures not selected for broadcast in October will be available to fans on a pay-per-view (PPV) basis.

3 min read

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