short form video blog by MIDiA Research

Blog: short form video

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Instagram is trying TikTok features on for size – but does the shoe fit?

Blog post by Ashleigh Millar

19 May 2022

TikTok

Instagram

stories

Instagram has started testing its new TikTok-esque make-over. The platform, which originally started as a photo-first app, has revealed its plans to push forward in a more video-first direction. This is...

Not all short-form video is created equal

Blog post by Hanna Kahlert

3 Sep 2021

short form video

TikTok

YouTube

Over the last year, TikTok has more than doubled its weekly active user base across all demographics, surviving legislative threats in the US and becoming a trend setter across entertainment. New music...

The Enduring Role of Niche VOD Services and Targeted Short Form Content

Blog post by Amanda Stears

6 Nov 2019

Apple TV

BAMBU

BET+

On September 19 Viacom Media Networks launched BET+, an over-the-top (OTT) service focusing on African American culture. The $9.99 a month subscription video on demand (SVOD) service is joint venture between...

BBC Kids to LADbible: Video Providers Expand Their Reach

Blog post by Amanda Stears

18 Oct 2019

2btube

Alibaba

AVOD

In the streaming era, having international reach is just as important as being an established local brand. This week (October 14) sees TV players Tubi, Facebook Watch and Youku each expanding content reach...

Why Short Form Content Resonates with Younger Generations

Blog post by Amanda Stears

2 Oct 2019

China

digital natives

douyin

Digital natives – be they classified as millennials or generation Z – have always had the term “instant gratification” associated with them. This is a reflection of the way technology has shaped...

Why Facebook Is Getting Serious About Native Video Content Creators

Blog post by Tim Mulligan

3 Feb 2017

Facebook

google

NFL

On Wednesday’s fourth quarter earning’s call , Facebook’s CEO and founder Mark Zuckerberg made a point of emphasizing the centrality of video to the future growth of the company and specifically...

Mission Selfie And The Redefining Of Video Production

Blog post by Tim Mulligan

6 Jun 2016

mission selfie

Online video

short form video

A London-based start up called the Narrative has just the finished production of a 5 episode short form video series for BBC Worldwide called Mission Selfie. This is the first short form video series commissioned...

Why Spotify Is Getting Into Video

Blog post by Tim Mulligan

26 Jan 2016

Online video

short form video

This week looks set to herald the launch of video content on Spotify’s Android app with a video enabling update coming to the service’s iOS app coming later. Initially the video viewing functionality...