Games blog by MIDiA Research

Blog: Games

EA’s exclusive FIFA license is under threat as games go cross-entertainment

Blog post by Karol Severin

22 Oct 2021

Last week it was reported that FIFA and EA are at an impasse regarding the renewal negotiations of an exclusive license deal. EA stated that it is considering renaming its flagship football title, while…

The key winners and losers of the Covid-bounce effect in games

Blog post by Karol Severin

14 Oct 2021

games engagement

Fortnite

Roblox

As we have covered before, games engagement began to experience effects of the Covid-bounce . As usual, however, there are winners and losers within the wider micro-dynamics. The following graph demonstrates…

Why games-related video warrants a specific category on mainstream video services

Blog post by Karol Severin

8 Oct 2021

gamers

SVOD

genre preferences

In Q2 2021, 11% of US consumers stated that they watch games-related videos every month. This is now nearing the same penetration rate as fandom of reality TV shows or the news (both at 12%), and greater…

Opportunity for entertainment companies as the ‘Covid Bounce’ effect is in full swing for games

Blog post by Karol Severin

30 Sep 2021

covid-19 impact

covid bounce

games industry

Following the pandemic breakout in March 2020, MIDiA predicted that Covid-19-induced games engagement growth was temporary and will face a correction as the world starts coming back to life. Indeed,…

Lean-in consumption trends are accelerating the end of single-purpose entertainment offerings

Blog post by Hanna Kahlert

30 Sep 2021

netflix

Games

entertainment

Three years ago, MIDiA first proposed that consumer attention was becoming saturated – meaning that all entertainment propositions would not only be competing with similar entertainment types, but also…

Justice is served…Initial thoughts on the Apple vs. Epic ruling

Blog post by Karol Severin

14 Sep 2021

Epic Games

Apple

Fortnite

The court ruling in the Apple vs. Epic Games case has taken media headlines by storm. However, given the diversity of narratives around the outcome, it is clear that the ‘winner’, is not exactly clear…

Quick take: Word of mouth is no longer the single most powerful games discovery tool

Blog post by Karol Severin

3 Sep 2021

games discovery

word of mouth

social media

Do you know the saying ‘ word of mouth is the most powerful marketing tool ’? Well, things are changing - or at least evolving. MIDiA’s Q2 2021 consumer survey states that 25% of consumers typically…

The games universe is driving the rise of global football fandom

Blog post by Srishti Das

3 Sep 2021

FIFA

football

English Premier League

Sport is built on the pillar of fandom, with a global network of passionate fanbases who are driven by different sporting cultures across the world. Football is a prime global example of this, with multiple…

Creator tools are changing the power dynamic of audiences and platforms

Blog post by Hanna Kahlert

31 Aug 2021

creator tools

social media

streaming

As ever, the maturation of markets begs the question: “what next?” – and we have now hit this point with streaming, as the ‘ big bang’ moment of D2C video streaming platforms coincides with the…

Chinese limits on gaming are more about the long-term, rather than short-term impacts

Blog post by Karol Severin

31 Aug 2021

China

regulation

audience engagement

A new regulation announced by the National Press and Publication Administration issues new rules around games engagement of under 18s. As reported by the Wall Street Journal, the new rules will allow no…

Roblox continues its growth story narrative, but cannot escape the Covid-bounce effect

Blog post by Karol Severin

20 Aug 2021

Roblox

financial results

earnings

Roblox reported on its Q2 2021 results this week. Indeed, a continuation of the company’s growth story with bookings surpassing $665 million, up 35% year-on-year. On paper, the 127% YoY growth of revenue…

A handful of sports dominate fandom among esports viewers, but opportunity still exists for many

Blog post by Karol Severin

11 Aug 2021

esports

Sports

fandom

Sports are increasingly executing on the overlap between gaming and esports. A handful of sports have established a strong foothold and lead among esports viewers. Data shows, however, that the still-emerging…

Quick Take: The metaverse – expect goldrush by many, market domination by a few

Blog post by Karol Severin

2 Aug 2021

metaverse

Games

Media and Marketing

After years of pioneering, tinkering and iteration, the concept of metaverses is moving closer to the mainstream in media and entertainment, in particular in games and social media, for example. In the…

What Steam Deck, Netflix, Zoom, Peloton and Pro Evolution Soccer tell us about the future of games distribution

Blog post by Karol Severin

23 Jul 2021

distribution

content distribution

steam deck

Due to some unforeseen circumstances, I had to take some time off in the last two weeks. It is never good to have to step away from the buzz of daily games industry developments, but the silver lining…

The games industry has changed; E3 needs to do the same if it is to remain relevant

Blog post by Karol Severin

21 Jun 2021

conference

games industry

This year’s E3 has experienced mixed reviews, with the consensus largely being that some interesting announcements were made, but they no longer provide an all-encompassing view of what’s going on…

The opportunity behind the Roblox lawsuit

Blog post by Kriss Thakrar

14 Jun 2021

Roblox

music piracy

gaming

Three months ago, MIDiA reported on the role of the Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers…

Games video creators can help attract new audiences to esports, if rights holders empower them to

Blog post by Karol Severin

14 Jun 2021

esports

creators

live streaming

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle , rather…

Marketing a game? Put enough focus on Discord and TikTok

Blog post by Karol Severin

7 Jun 2021

games marketing

TikTok

Discord

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers…

Why we could see Epic Games gradually turn Fall Guys into free to play?

Blog post by Karol Severin

28 May 2021

Epic Games

Fall Guys

Games

Fall Guys characters are venturing out into Super Bomberman’s free-to-play new release. It is the first time a Fall Guys character crosses over to another game. It is an interesting way to market a…

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Blog post by Karol Severin

17 May 2021

Ubisoft

free to play

f2p

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone…

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