Games blog by MIDiA Research

Blog: Games

Grand Theft IP

Blog post by Perry Gresham

23 Sep 2022

This week gaming entered leak season, with large amounts of content unexpectedly released for two major upcoming titles: Grand Theft Auto VI (GTA) and Diablo IV. GTA developer Rockstar Games confirmed...

What Gamescom and PAX West tell us about games’ cultural relevance in the 2020s

Blog post by Karol Severin

15 Sep 2022

conference

events

cultural insight

Over the last few weeks, I had the opportunity to present at both Gamescom in Cologne, and PAX West in Seattle. It has been a few years since I visited Gamescom. Back then, I wrote about how gaming has...

Games-video crossovers are coming of age

Blog post by Sam Griffin

8 Sep 2022

games video

entertainment

music discovery

Video and games crossover content is becoming mainstream. The Emmy winning Arcane, a live action remake of The Last of Us, indicated that games-inspired video is trailblazing at the core of entertainment...

The trials and tribulations of virtual reality

Blog post by Perry Gresham

26 Aug 2022

virtual reality

Playstation VR

The new world of virtual reality (VR) has felt closer over the past ten years than ever, but is still just over the horizon. VR remains niche The main sticking point is adoption: currently just under one...

PlayStation and Xbox exchange PR blows amid the Activision deal approval process

Blog post by Karol Severin

19 Aug 2022

Playstation

xbox

Activision

Sony and Xbox exchanged PR salvos last week as Microsoft’s acquisition of Activision came under regulatory scrutiny in Brazil. Within it, companies got an opportunity to comment on the impacts of the...

Has Blizzard’s mobile gamble paid off?

Blog post by Perry Gresham

11 Aug 2022

mobile games

diablo

microtransactions

Blizzard was once perhaps the most loved game developer – with a devoted fanbase built on the back of iconic titles like Diablo and World of Warcraft. However, over the past few years there has been...

From 8-bit to fantasy: Proms’ focus on gaming underscores its cultural relevance

Blog post by Sam Griffin

10 Aug 2022

Proms

gaming

fandom

After the humble beginnings of the first melodic loops from NAMCO’s Rally X , the cultural symphony of music, video, and games has since matured to Hildur Guðnadóttir and Sam Slater’s recent score...

Are ‘picture-perfect’ games marketing campaigns detrimental to building continued engagement?

Blog post by Karol Severin

1 Aug 2022

Stray

games marketing

Games

Last week, my social media feeds were taken over by the release of Stray (the ‘cat game’) trying to grab my attention. I suppose that this was to be expected – I’m a cat-owning games analyst after...

More M&A activity could shift power from games companies closer to big tech

Blog post by Richard Broadhurst

22 Jul 2022

m&a

gaming

attention recession

The first half of 2022 revealed how fragile the digital economy can be. The gaming industry, after a bullish run over the course of the pandemic, was not exempt from the blend of economic uncertainty,...

The average gamer plays more than one hour per day, as time spent takes centre stage

Blog post by Karol Severin

8 Jul 2022

games consumption

time spent

gamer engagement

Over the last two decades, the business models of video games have progressively shifted from unit-sales-led towards engagement-led. This is due to a combination of factors; including the rise of in-game...

Samsung is becoming an important games distribution player, as the ‘gaming TV market’ comes to life

Blog post by Karol Severin

4 Jul 2022

Samsung

Smart TV

Games

Samsung is establishing itself as a serious player in the distribution part of the games industry’s value chain through its ‘Gaming Hub’. Having already partnered with GeForce Now and Stadia games...

Can Gamescom retain its appeal going forward?

Blog post by Karol Severin

23 Jun 2022

gamescom

games industry

conference

I remember attending my first Gamescom as an analyst in 2017 . The sheer excitement as gaming was eating the world whole, and before brands and just about everybody else woke up to gaming as a mainstream...

Quick take: Why Xbox All Access could be the ultimate recession winner

Blog post by Karol Severin

17 Jun 2022

Inflation

global recession

cost of living

Xbox All Access has been around for a while now, though with a limited reach (currently only available in 12 markets). While it was always going to play an integral part in Xbox’s cross-platform (and...

Xbox to rid large games of a key competitive weapon

Blog post by Karol Severin

10 Jun 2022

xbox

cloud gaming

games streaming

Xbox is looking simply unstoppable these days. After announcing the Xbox Everywhere vision, it has confirmed that besides the announced ‘puck’ in the works, it is indeed bringing the Xbox App into...

Single player vs. multiplayer | A generational changing of the guards or a bifurcation of gamer behaviours?

Blog post by Karol Severin

26 May 2022

multiplayer

single player

gamer behavior

Though the roots of the multiplayer mode go back decades, online multiplayer games have been taking the world by storm in more recent years. Here is where things stand at the moment: 57% of gamers prefer...

Xbox Cloud Gaming expansion heralds a cross-platform future

Blog post by Perry Gresham

13 May 2022

xbox

cloud gaming

Fortnite

MIDiA has been writing about Xbox’s cross-platform future for years, and Microsoft is bringing this closer to reality with each step they take. Ultimately, Xbox gamers may soon not need to own consoles...

What happened with EA and FIFA and why both are probably going to be fine

Blog post by Karol Severin

12 May 2022

EA Sports

FIFA

Games

As we warned in October 2021, the divorce of EA and FIFA has come into fruition. EA’s FIFA series has been rebranded to EA Sports FC and FIFA (the organisation) is taking its brand away to expand on...

Quick take: Spotify to connect artists and fans on a Roblox island

Blog post by Karol Severin

5 May 2022

Roblox

Spotify

Games

Spotify launched a digital island in Roblox yesterday. The destination enables players to take part in interactive quests, buy virtual merchandise, mingle with artists, and create their own sounds and...

Why games could be the winning entertainment sector as disposable income tightens

Blog post by Karol Severin

28 Apr 2022

attention recession

streaming

subscriptions

Inflation, as well as macroeconomic and geopolitical developments (from Brexit, through chasing Covid-induced debt, right up to Russia’s invasion of Ukraine) will likely drive disposable income (and...

The Covid entertainment boom is over

Blog post by Hanna Kahlert

27 Apr 2022

entertainment

covid

boom

Two years of pandemic-driven lockdown restrictions turned out to be a golden era for digital entertainment. With 12% of extra available free time allocated to various entertainment propositions, and additional...

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