Games blog by MIDiA Research

Blog: Games

Quick Take: The metaverse – expect goldrush by many, market domination by a few

Blog post by Karol Severin

2 Aug 2021

After years of pioneering, tinkering and iteration, the concept of metaverses is moving closer to the mainstream in media and entertainment, in particular in games and social media, for example. In the…

What Steam Deck, Netflix, Zoom, Peloton and Pro Evolution Soccer tell us about the future of games distribution

Blog post by Karol Severin

23 Jul 2021

distribution

content distribution

steam deck

Due to some unforeseen circumstances, I had to take some time off in the last two weeks. It is never good to have to step away from the buzz of daily games industry developments, but the silver lining…

The games industry has changed; E3 needs to do the same if it is to remain relevant

Blog post by Karol Severin

21 Jun 2021

conference

games industry

This year’s E3 has experienced mixed reviews, with the consensus largely being that some interesting announcements were made, but they no longer provide an all-encompassing view of what’s going on…

The opportunity behind the Roblox lawsuit

Blog post by Kriss Thakrar

14 Jun 2021

Roblox

music piracy

gaming

Three months ago, MIDiA reported on the role of the Boombox in Roblox and the potential of the unique (and unlicensed) behaviour that was emerging around it. Subsequently, the National Music Publishers…

Games video creators can help attract new audiences to esports, if rights holders empower them to

Blog post by Karol Severin

14 Jun 2021

esports

creators

live streaming

Those who have been following MIDiA’s games coverage for a while will have seen our posts about the growth problem of esports and suggestions around putting focus on the entertainment angle , rather…

Marketing a game? Put enough focus on Discord and TikTok

Blog post by Karol Severin

7 Jun 2021

games marketing

TikTok

Discord

TikTok and Discord are essential channels for effective gamer targeting. MIDiA’s Q1 2021 survey states that weekly active user penetration of the two services over-indexes among mobile and console gamers…

Why we could see Epic Games gradually turn Fall Guys into free to play?

Blog post by Karol Severin

28 May 2021

Epic Games

Fall Guys

Games

Fall Guys characters are venturing out into Super Bomberman’s free-to-play new release. It is the first time a Fall Guys character crosses over to another game. It is an interesting way to market a…

Watch out Warzone and Fortnite: Ubisoft is coming after free-to-play

Blog post by Karol Severin

17 May 2021

Ubisoft

free to play

f2p

Ubisoft announced last week that it is adding specific focus on free-to-play, alongside its AAA catalogue. In doing so, it is following a route that has been very successful for Activision with its Warzone…

Quick take: Epic doubles down on expression and creation with the acquisition of ArtStation

Blog post by Karol Severin

10 May 2021

acquisition

m&a

Epic Games

Epic Games embarked on the journey of attracting third-party developers a while ago , but it has now made a significant step towards building up a go-to marketplace and distribution centre for designers…

The case for next-generation spectator modes in games

Blog post by Karol Severin

26 Apr 2021

spectator mode

games video

lean-in

The increasing need for digital expression, co-creation, and managing friction in the saturated attention economy presents a lucrative opportunity to bring the in-game spectating experience to the next…

MUSIC & GAMING: A NEW WAY TO PLAY

Blog post by Dara Jegede

13 Apr 2021

live streaming

monetizing fandom

Music

MUSIC & GAMING: A NEW WAY TO PLAY New report explores how music companies and creators should rethink building and monetising fandom LONDON—Tuesday, April 13, 2021: MIDiA Research, in partnership…

Gamers: The new frontier of music’s fan-centric growth

Blog post by Karol Severin

13 Apr 2021

artists direct

DIY artists

gamer behavior

Music companies have begun to realise that as their industry has grown, it has also transferred much of its previous fan value into the subscription and song economy. The outbreak of COVID-19 and the subsequent…

Why games companies need to take Apple’s Arcade expansion seriously

Blog post by Karol Severin

9 Apr 2021

Apple

apple arcade

games industry

Apple announced a significant expansion of Apple Arcade last week, including more than 180 new games across three new games categories: ‘Timeless Classics’, ‘App Store Greats’ and ‘New Arcade…

Lockdown & Dragons: Fantasy proves the fandom effect

Blog post by Hanna Kahlert

8 Apr 2021

Games

Media and Marketing

fandom

With vaccine rollouts gaining momentum, the post-COVID attention crunch is looming large for the digital entertainment propositions which have all experienced booms over lockdown. The competition is on…

Webinar April 21-22: the future is monetising fandom, not attention

Blog post by Dara Jegede

6 Apr 2021

webinar

fandom insight

fandom

2021 will be a pivotal year for games and OTT services. The long-term behavioural impact on consumers who have spent a year glued to screens for all aspects of their lives – work, social, communication…

Games - Day 2: Beyond gaming to cross-entertainment partnerships

Blog post by Dara Jegede

6 Apr 2021

fandom insight

gaming

Games

Building on the discussions from Day 1, Day 2 looks at opportunities in cross-entertainment partnerships and in-game spending. In-game spending increased in 2020 as gaming’s cultural importance grew…

Microsoft’s interest in Discord confirms MIDiA’s prediction

Blog post by Karol Severin

31 Mar 2021

acquisition

Microsoft

Discord

In November 2020, we wrote the below in our annual predictions report . “Upping gaming experiences via ‘infrastructural acquisitions’: As non-gaming entertainment increasingly embeds in games, companies…

Roblox, piracy and the future of music in UGC 2.0

Blog post by Kriss Thakrar

19 Mar 2021

user generated content

music piracy

Roblox

A community of Roblox users are losing a battle against moderation as the platform cracks down on music piracy, due to the platform’s newly public status bringing with it a new level of responsibility.…

Why Roblox is well set to withstand the COVID bounce effect

Blog post by Karol Severin

15 Mar 2021

Roblox

lean-in consumption

dyi

Roblox has launched an initial public offering (IPO) this week. Timing-wise, the twice-delayed IPO aligns with the world getting closer to opening up, and out-of-home competitive pressures returning. This…

Is gaming the solution to sports’ Gen Z problem?

Blog post by Alistair Taylor

8 Mar 2021

gaming

Games

esports

It has been well-documented that Gen Z’s and Generation Alpha’s interest in watching live sports has waned . It is important to dispel the notion that the younger cohorts are less likely to engage…

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