Games blog by MIDiA Research

Blog: Games

PS5 and Travis Scott partnership illustrate PlayStation’s/Sony’s cross-entertainment future

Blog post by Karol Severin

29 Oct 2020

Over the last year we have written a number of times that Sony’s future is cross-entertainment , while Xbox’s future is cross platform . This stems from their respective strengths and weaknesses. Sony…

Turning fandom into revenue: Why UGC is the next big revenue maker for the content industries

Blog post by Keith Jopling

28 Oct 2020

Music

Games

Covid-19

In our recent report The Rising Power of UGC , in association with Audible Magic we identified that the music industry could unlock as much as $6 billion in revenues from UGC by 2022. Such an outcome would…

Blurred lines: UGC is bringing creators and users closer, and blurring promotion with consumption

Blog post by Keith Jopling

21 Oct 2020

Video

Music

Games

Fleetwood Mac’s 1977 hit ‘Dreams’ is the latest ‘legacy hit’ to have also become the latest viral phenomenon, thanks to a skateboarder with a thirst for cranberry juice. In just one week, streams…

More consumers intend to buy PS5 than Xbox Series X, but both companies will be content with their trajectory

Blog post by Karol Severin

16 Oct 2020

xbox

Playstation

games consoles

With both PS5 and Xbox Series X having sold out their pre-order stock, the winter holiday race is heating up. Following Microsoft’s acquisition of ZeniMax Media, we wrote that the acquisition is unlikely…

Microsoft’s Zenimax acquisition is about the future of Games Pass more than console sales

Blog post by Karol Severin

30 Sep 2020

Games

games consoles

Zenimax

With the acquisition of ZeniMax Media, Microsoft is gaining an important content asset for its portfolio – Bethesda’s games. And while the timing of the announcement certainly won’t make Sony too…

Quick Take: Apple One – Recession Buster

Blog post by Mark Mulligan

15 Sep 2020

Video

Music

Games

Apple officially announced its long anticipated all-in-one content bundle: Apple One. $14.95 gets you Apple Music, Arcade, Apple TV+ and 50GB of iCloud storage. A family plan retails at $19.95 and a premier…

Is it time for the music industry to rethink how it wants to participate in the gaming opportunity?

Blog post by Karol Severin

4 Sep 2020

music industry

gaming

cross-entertainment strategy

Music consumption, particularly in the West, is commoditised. Transforming from the economies of ownership to access and the removal of production and distribution barriers led to the devaluation of, not…

Epic Games takes on the media giants in #freefortnite fiasco

Blog post by Karol Severin

21 Aug 2020

Fortnite

Epic Games

Apple

Conflict between the gaming world and the tech giants erupted last Thursday, with Fortnite being removed from the App Store and Play Store, two lawsuits being registered, and a (niche) viral outbreak of…

COVID fallout: BBC no longer considers UK Athletics value for money

Blog post by Alistair Taylor

19 Aug 2020

Covid-19

covid

pandemic

COVID-19 exposed live entertainment as a vulnerable asset class , specifically following the pandemic-enforced postponement of live sports . One of the hardest hit during this hiatus and ensuing uncertainty…

Fortnite’s Party Royale provides sports untapped avenue for reaching digital natives

Blog post by Alistair Taylor

19 Aug 2020

Universal platform

Fortnite

Epic Games

Burgeoning universal platform Fortnite’s ‘ Party Royale ’ is slowly becoming the gateway for rights holders to reach digitally native audiences. Party Royale, Fortnite’s ‘ experimenta l’ game…

Apple to launch subscription bundle – we called it!

Blog post by Mark Mulligan

13 Aug 2020

Video

Music

Games

In MIDiA’s 2020 Predictions report published in December 2019 we predicted that tech majors would start creating subscription bundles, with Apple leading the fray. Lo and behold, news has just come…

Could gaming kill the video star?

Blog post by Karol Severin

12 Aug 2020

Games

venn

games video

The Video Games Entertainment & News Network, or ‘ Venn’ , was launched on the 5th of August – marking another important milestone on entertainment’s journey of intertwining across formats…

The MIDiA Research Podcast: Episode 1 – What Next for Tencent?

Blog post by Mark Mulligan

7 Aug 2020

Video

Music

Media & Marketing

We are excited to announce the first episode of the MIDiA Research podcast: What Next for Tencent? President Trump's executive orders concerning Bytedance and Tencent set the cat among the pigeons. In…

Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Blog post by Alistair Taylor

6 Aug 2020

Video

Sports

Games

Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live…

Quick take: Xbox’s future is cross-platform, PlayStation’s is cross-entertainment

Blog post by Karol Severin

30 Jul 2020

Games

playstation now

xbox game pass

If Fortnite showed us anything, it’s that the future of entertainment is about monetising fandom – not just consumption and access to content. Games are perfectly positioned to help monetise fandom…

TwitchSports: Amazon throws sports into the starting line-up

Blog post by Alistair Taylor

29 Jul 2020

Video

Sports

Games

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users…

How games continue to drive a cultural shift

Blog post by Karol Severin

24 Jul 2020

Games

gaming

cultural insight

The strides gaming has made in recent years regarding its cultural relevance are hard to ignore. Twenty years ago, consumers defined their cultural image through the music they listened to, the clothes…

Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Blog post by Alistair Taylor

23 Jul 2020

Video

Sports

Media & Marketing

UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos…

The hidden value of esports audiences

Blog post by Karol Severin

20 Jul 2020

Games

esports

AVOD

Esports video viewers are becoming more interesting to brands and media companies. Increasingly more focus is now put on accurately valuing esports audiences. Gamers (and even more so, esports viewers)…

Sony buys stake in Epic Games: Small equity, large impact

Blog post by Karol Severin

13 Jul 2020

Games

Epic Games

Sony

Sony has made a strategic investment of $250 million to acquire a minority stake in Epic Games. According to Venture Beat , Sony will own 1.4% of the company, valuing Epic Games at $17.86 billion. While…

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