Games blog by MIDiA Research

Blog: Games

The MIDiA Research Podcast: Episode 1 – What Next for Tencent?

Blog post by Mark Mulligan

7 Aug 2020

We are excited to announce the first episode of the MIDiA Research podcast: What Next for Tencent? President Trump's executive orders concerning Bytedance and Tencent set the cat among the pigeons. In…

Return of the fan: COVID-19 thwarts fan pilot sporting events amid regional spikes in cases

Blog post by Alistair Taylor

6 Aug 2020

Video

Sports

Games

Just when sports fans thought it was safe to go back into the water, COVID reared its ugly head once more. UK fan pilot sporting events were all set to start allowing fans back into arenas and attend live…

Quick take: Xbox’s future is cross-platform, PlayStation’s is cross-entertainment

Blog post by Karol Severin

30 Jul 2020

Games

playstation now

xbox game pass

If Fortnite showed us anything, it’s that the future of entertainment is about monetising fandom – not just consumption and access to content. Games are perfectly positioned to help monetise fandom…

TwitchSports: Amazon throws sports into the starting line-up

Blog post by Alistair Taylor

29 Jul 2020

Video

Sports

Games

Amazon-owned Twitch is no newcomer to sports. However, in a deliberate move to double down, Amazon has conceded that it needs to improve the discoverability of live sporting events for its platform users…

How games continue to drive a cultural shift

Blog post by Karol Severin

24 Jul 2020

Games

gaming

cultural insight

The strides gaming has made in recent years regarding its cultural relevance are hard to ignore. Twenty years ago, consumers defined their cultural image through the music they listened to, the clothes…

Reach for the win: BT Sport to air UEFA Champions League final on YouTube

Blog post by Alistair Taylor

23 Jul 2020

Video

Sports

Media & Marketing

UK pay-TV incumbent BT Sport has announced it will air this year’s (COVID-delayed) UEFA Champions League (UCL) final free-to-air (FTA) on Google-owned YouTube. YouTube’s head of sport in EMEA, Tomos…

The hidden value of esports audiences

Blog post by Karol Severin

20 Jul 2020

Games

esports

AVOD

Esports video viewers are becoming more interesting to brands and media companies. Increasingly more focus is now put on accurately valuing esports audiences. Gamers (and even more so, esports viewers)…

Sony buys stake in Epic Games: Small equity, large impact

Blog post by Karol Severin

13 Jul 2020

Games

Epic Games

Sony

Sony has made a strategic investment of $250 million to acquire a minority stake in Epic Games. According to Venture Beat, Sony will own 1.4% of the company, valuing Epic Games at $17.86 billion. While…

Quick Take: Amazon’s pull-back of Crucible is a setback, but don’t sign it off just yet

Blog post by Karol Severin

6 Jul 2020

Games

Amazon

Crucible

Amazon has decided to pull the release of its game, Crucible, back to beta following feedback from early users. Much of the games community is taking jabs at Amazon about its lack of gaming DNA and deeming…

Media Companies Divesting From Games Is A Double-Edged Sword

Blog post by Karol Severin

17 Jun 2020

Games

Covid-19

at&t

Just a couple of weeks ago MIDiA Research wrote about Endeavor selling off its Epic Games stake. Now it has emerged that AT&T is looking to sell off Warner Bros Interactive Entertainment (WBIE), the…

Just what is Tencent’s Endgame?

Blog post by Mark Mulligan

16 Jun 2020

tencent

Tencent Music

China

Tencent’s combined $200 million investment in WMG follows on the heels of its $3.6 billion joint investment in Universal Music. It is hardly Tencent’s first investments in music, having spent $6.2…

What PlayStation 5 Tells Us About Sony's Trajectory

Blog post by Karol Severin

12 Jun 2020

Games

gaming

playstation 5

PlayStation put on an impressive showcase of 20+ upcoming titles, culminating in presenting the design of its new console, PlayStation 5, due to launch later this year. Though no launch date, price or…

MIDiA's Recovery Economics principles for competing effectively post lockdown

Blog post by Dara Jegede

11 Jun 2020

Covid-19

covid-19 impact

If you missed our webinar on how media and entertainment will evolve post lockdown and how companies should adapt, the recording is available below. MIDiA analysts present in this webinar how the entertainment…

Premier League Acknowledges Priorities Have Changed During Lockdown

Blog post by Alistair Taylor

11 Jun 2020

artificial crowd noise

attention

BBC One

The English Premier League (EPL) is set to return to screens next Wednesday, over three months since the last fixture graced our screens. Considering the pandemic enforced-postponement has deprived sports…

New Webinar on What Comes After Lockdown

Blog post by Mark Mulligan

9 Jun 2020

coronavirus

Covid-19

Games

Want to know what happens in the post-Lockdown era? Join us for our free-to-attend Recovery Economics webinar tomorrow (Wednesday 10th June) at 4pm BST / 11am EST / 8am PT for insight on music, radio,…

To be Silent is to be Complicit – On Which Side of History Will the NFL be Remembered?

Blog post by Alistair Taylor

3 Jun 2020

audiences

Blacklivesmatter

blackouttuesday

Yesterday, social media went silent as it observed #BlackOutTuesday. Following George Floyd’s killing by a Minneapolis police officer, athletes and teams have all spoken up in solidarity, demanding justice…

Dealing with Crises During The Crisis Is a Part Of New Normal

Blog post by Karol Severin

2 Jun 2020

call of duty

crisis management

Games

Sony, EA, and Activision were among companies to postpone marketing events and product release efforts in light of the current protests against police brutality and racism in the United States. The current…

Recovery Economics | Bounce Forward not Back

Blog post by Mark Mulligan

28 May 2020

commute

Covid-19

COVID-19 social distancing measures caused unprecedented dislocation to the entertainment economy. With a recession now a question of ‘how bad’ rather than ‘if’, entertainment companies have to…

Move Over Mickey, The NBA is Set to Become Disney World’s Star Attraction

Blog post by Alistair Taylor

27 May 2020

AFL

Australian Rules Football

basketball

COVID-19 forced sports leagues to think outside the box for restarting live sports. The UFC wanted to rent a private island, the NRL to ferry players to and from games, and the WWE performed to empty arenas.…

PlayStation Now and Xbox Game Pass Increase Subscribers, But Recovery Will Favour Disruptors

Blog post by Karol Severin

22 May 2020

Games

Both PlayStation (PS) and Xbox have recently announced significant increases in their games streaming service user bases. Xbox Game Pass now has 10 million subscribers and PlayStation now has 2.2 million…

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