Games blog by MIDiA Research

Blog: Games

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

The $100m+ in-game opportunity behind music producers

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Blog post by Kriss Thakrar

15 Nov 2023

monetizing fandom

MIDiA’s latest forecasts predict that the video game industry will be worth over $300 billion in 2030, a figure that makes a minnow out of a music industry that will reach $87 billion in retail terms...

Embracing the cultural ascent of games: Zelda, Sony, and games-video symbiosis

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Blog post by Perry Gresham

10 Nov 2023

Legend of Zelda

Gaming has been mainstream for a while, but in recent years it has started flexing its cross-cultural muscles, intersecting with music, sports, and increasingly with video . The latest example is a new...

Games industry returns to growth, but inflationary pressures will make it worse off still

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Blog post by Karol Severin

7 Nov 2023

Following over a decade of stellar growth (for an industry that is 50-years-old), the growth pace of the global video games industry has arguably peaked. The grand finale of its growth heyday was artificially...

Are the ongoing layoffs in games indicative of a wider issue in the games industry?

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Blog post by Karol Severin

6 Oct 2023

The layoffs wildfire that struck the games industry at the start of 2023 does not seem to be stopping - the most recent being Epic Games last week. Firstly, on a personal level, it has been really sad...

Epic blames layoffs on low creator margins — what does that mean for the rest of entertainment?

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Blog post by Tatiana Cirisano

4 Oct 2023

Content Creators

Increasingly, engaging with entertainment involves some form of creation — be it turning your life into a Wes Anderson film , making songs with Grimes’ vocals , or learning the choreography to your...

Unity’s pricing is a symptom, not the cause of tougher times ahead for the games industry

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Blog post by Karol Severin

14 Sep 2023

game developers

Earlier this week, Unity announced that from 2024 it will start charging developers for the number of downloads / installs of their games. Developers unsurprisingly threw their proverbial toys out of the...

BlackPink, superfans and the video game threat to social video and streaming TV

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Blog post by Ben Woods

1 Sep 2023

Being an entertainment fan in the modern era can be a disjointed experience. Take Star Wars . A fan of the long-standing sci-fi franchise must invest significant amounts of time and money across multiple...

For Sony's games division, add-on content is the one to watch

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Blog post by Karol Severin

16 Aug 2023

in-game monetisation

Sony reported its Q1 FY2023 results last week. The Gaming & Network Services (G&NS) segment was up 27.8% on last year. At the same time, however, operating income was down 6.83%. This segment had...

Competing in the live service games sector is about to get really difficult

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Blog post by Karol Severin

25 Jul 2023

live service games

saturated landscape

With the advent of in-game purchases, live service games have gradually become an important fuel of the games industry’s growth. Their sheer success and the appeal of the business model have understandably...

Microsoft’s big win against the FTC

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Blog post by Karol Severin

13 Jul 2023

Activision Blizzard

Microsoft has won its case against the FTC’s motion for a preliminary injunction to halt or terminate the deal. There is still an ongoing antitrust case by the FTC against Microsoft, but now the acquisition...

Games publishers are gradually losing their mojo

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Blog post by Karol Severin

5 Jul 2023

games publishers

Similarly to music labels, games publishers 20 years ago had a bona fide hit-making capability. For music, this was the combination of funding, marketing, and an exclusive network to ‘make things happen’...

Quick Take: Are Wizards of the Coast about to unlock the wider collector market?

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Blog post by Karol Severin

12 Jun 2023

Wizards of the Coast (Wizards), the creator of the trading card game Magic: The Gathering (MTG ), have recently dropped an MTG card set partnered with The Lord of the Rings . Expanding from players to...

NetEase’s expansion to the West is in full swing

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Blog post by Karol Severin

2 Jun 2023

Since the beginning of 2023, NetEase has been rapidly announcing new studios, averaging one per month. These have either been established internally, or acquired. - It acquired SkyBox Labs (Canadian games...

What Project Q tells us about Sony’s strategic thinking?

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Blog post by Karol Severin

25 May 2023

During Sony’s Showcase event last night, Sony unveiled Project Q – a handheld gaming device. It will come to the market later this year, though Sony did not specify the exact date or price yet. Project...

Live services: Is the success of the few clouding the strategic judgement of the many?

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Blog post by Perry Gresham

19 May 2023

microtransactions

EA are heavily committed to the live service model, with their earnings release for financial year ending March 2023 putting their share of games revenues from full game purchases at just 26%, meaning...

Amazon bringing physical product shopping into games is a prime example of monetising fandom

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Blog post by Karol Severin

12 May 2023

in-game monetisation

Earlier this week, Amazon announced an initiative called Amazon Anywhere . It enables mobile games to offer consumers the ability to purchase physical products (e.g., toys and merchandise) directly inside...

New content is not the only answer for creators

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Blog post by Sam Griffin

4 May 2023

As platforms become inundated with new content, competition for attention is constantly intensifying. Many creators must keep working harder (streaming more) to maintain their current metrics. The requirement...

CMA blocking Microsoft from acquiring Activision raises more questions than answers

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Blog post by Karol Severin

27 Apr 2023

UK’s Competition and Markets Authority (CMA) just announced that it “ prevented Microsoft’s proposed purchase of Activision over concerns the deal would alter the future of the fast-growing cloud...

Quick take: Can Rovio give Sega wings in mobile and live services?

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Blog post by Karol Severin

20 Apr 2023

Sega is acquiring Rovio, and from my perspective, this deal makes sense for both sides. We are experiencing another step in the games industry’s wider consolidation journey, as cross-platform (i.e.,...

Four themes that affect you, no matter what kind of games company you are

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Blog post by Karol Severin

23 Mar 2023

Even without the disruptive events of the Covid-19 pandemic, Russia’s invasion of Ukraine, and the cost-of-living crisis, navigating the constantly evolving business dynamics in the games industry has...

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