MIDiA Blog

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Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

The price of AI creator tools is on the rise, but will consumers pay for them?

Cover image for The price of AI creator tools is on the rise, but will consumers pay for them?

Blog post by Ben Woods

12 Sep 2024

creator economy

AI has provided a significant engagement opportunity for creator companies. It has enabled creative platforms to market a raft of new features to consumers on top of what they already offered, whether...

Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase

Cover image for Sony's $700 PS5 Pro is for superfans – it won’t really grow PlayStation’s playerbase

Blog post by Rhys Elliott

10 Sep 2024

Sony just announced its worst-kept secret, the PS5 Pro. It's launching for $700 in November 2024, four years after the debut of the original PS5. Compared to the original, PS5 Pro will offer better visuals...

As Big Tech courts everyone, niche platforms must understand podcast purists

Cover image for As Big Tech courts everyone, niche platforms must understand podcast purists

Blog post by Rutger Rosenborg

10 Sep 2024

As boundaries fall, borders blur, and digital goods and services are increasingly decoupled from per-unit value, the mass consumer will turn to low-friction applications that do everything and offer everything....

BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents

Cover image for BlueSky benefits from X’s Brazil ban: a fragmenting social ecosystem is shaky ground for incumbents

Blog post by Hanna Kahlert

10 Sep 2024

X has long been the social platform of ‘on the pulse’ news updates and cultural happenings. Its users over-index for using social platforms to keep up with news and culture (as outlined in our social...

Concord has been taken offline: What went wrong? And what’s next for live services?

Cover image for Concord has been taken offline: What went wrong? And what’s next for live services?

Blog post by Rhys Elliott

5 Sep 2024

PlayStation Studios

PlayStation is taking its PVP hero shooter Concord off the market after just two weeks. The game’s Steam numbers point to incredibly low sales. ‘’At this time, we have decided to take the game offline...

The battle has begun to own the creator through all-encompassing ecosystems

Cover image for The battle has begun to own the creator through all-encompassing ecosystems

Blog post by Ben Woods

4 Sep 2024

creator economy

There has always been tension between the goals of creators, social platforms, and creator tools companies. As the creator economy has evolved, a push and pull has ensued between what creators’ feel...

Advertising remains podcasting’s best monetisation opportunity

Cover image for Advertising remains podcasting’s best monetisation opportunity

Blog post by Rutger Rosenborg

4 Sep 2024

youtube podcasts

Despite the layoffs and budget cuts across the industry in 2023, MIDiA remained optimistic about podcasts . As our 2024-2030 podcast forecasts states, the growth rate will slow, but over the course of...

From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?

Cover image for From ubiquitous bird app to banned in Brazil: what happened to X (and will it happen to others)?

Blog post by Hanna Kahlert

4 Sep 2024

Early in August, Elon Musk was vaguely threatened with extradition to the UK for his role in spreading misinformation that resulted in riots. Three weeks later, X was banned in Brazil, following unpaid...

Understanding creators to harness the monetisation opportunities

Cover image for Understanding creators to harness the monetisation opportunities

Blog post by Ben Woods

30 Aug 2024

Business Strategy

Videos are now the de facto mode of communication. To reach and engage audiences, all creators are now expected to deliver high quality video content that entertains. This has always been a prerequisite...

‘Brat’ summer and the dilemmas of going mainstream

Cover image for ‘Brat’ summer and the dilemmas of going mainstream

Blog post by Tatiana Cirisano

29 Aug 2024

music marketing

It has become a rule of thumb that the moment corporate America begins capitalising on a trend, that trend begins to die. Cultural fragmentation has helped niches and scenes flourish, but it has also left...

Apple’s podcast accessibility play — too little, too late?

Cover image for Apple’s podcast accessibility play — too little, too late?

Blog post by Rutger Rosenborg

28 Aug 2024

On Aug. 22, Bloomberg ’s Ashley Carman described how Apple lost its lead in podcasts , pointing to the platform’s lack of video adoption as the likely culprit. YouTube, meanwhile, has climbed to the...

Who wins the social spiral? Consumers’ relationship with social platforms is changing

Cover image for Who wins the social spiral? Consumers’ relationship with social platforms is changing

Blog post by Hanna Kahlert

28 Aug 2024

There is no shortage of takes on the role of social platforms in our daily lives, from former influencers lamenting the end of Twitter’s golden era to researchers studying social media’s impact on...

Is it time to retire the ‘AI’ brand to bolster adoption among video creators?

Blog post by Ben Woods

23 Aug 2024

Marketing Strategy

AI tools have put the video creator economy in sharp focus over recent months. AI video generators like Runway and OpenAI’s Sora have provided a tangible example of not just AI’s capability in video,...

‘Song of the summer’ may be dead, but 2024 was the summer of song

Cover image for ‘Song of the summer’ may be dead, but 2024 was the summer of song

Blog post by Tatiana Cirisano

22 Aug 2024

fragmented fandom

Music Streaming

Over the past few years, MIDiA has often remarked at the lack of a “song of the summer” . There was once a singular undeniable hit each summer, one that everyone could agree on, like ‘One Dance’...

As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Cover image for As Spotify cuts back on podcast creation, opportunities arise for competitors in Latin America

Blog post by Rutger Rosenborg

21 Aug 2024

Business Strategy

In an early 2024 editorial for media and marketing publication Campaign, we declared, “ It is time for the podcast industry to think global and act local ”. Geared towards helping advertisers better...

How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Cover image for How CapCut is challenging Adobe Premiere Pro’s dominance of the video editing market

Blog post by Ben Woods

15 Aug 2024

Adobe Premiere Pro

Social platforms have brought a significant number of new creators into the market. With this has come a whole host of creator tools companies looking to capitalise on the opportunity. While their features...

What Drake got wrong — and right — with 100 Gigs

Cover image for What Drake got wrong — and right — with 100 Gigs

Blog post by Tatiana Cirisano

15 Aug 2024

fragmented fandom

bifurcation theory

On August 6th , with no prior announcement, Drake unloaded 100 gigabytes’ worth of content, including songs and video clips, to a personal website and directed fans there via his Instagram burner account....

Music publishing forecasts: strong growth and more to come

Cover image for Music publishing forecasts: strong growth and more to come

Blog post by Mark Mulligan

15 Aug 2024

music publishing

publishing forecasts

Following hot on the heels of our future of songwriting report , MIDiA is pleased to announce the release of our latest music publishing forecasts report . Here are some highlights. Thus far, the 2020s...

Podcast unbundling: How Amazon Music’s Topics may accelerate the trend

Cover image for Podcast unbundling: How Amazon Music’s Topics may accelerate the trend

Blog post by Rutger Rosenborg

14 Aug 2024

Every podcast platform has a search function. Type “conspiracy” into most and you will probably see a list of podcast titles with the word conspiracy in it, but there may be hundreds of episodes related...

Instagram and the download-delete cycle: a cultural shift for social platforms

Cover image for Instagram and the download-delete cycle: a cultural shift for social platforms

Blog post by Hanna Kahlert

13 Aug 2024

analogue revival

Forget the tech-centric sci-fi future promised by the early 2000’s; the new aspiration is going offline. Analogue is the new ‘cool’, and it is not just about nostalgia. Audiences are searching for...

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