MIDiA Blog

Blog - Page 2

Read our latest daily deep dives, hot takes, and exciting updates about the digital entertainment world. Check out the latest from your favourite analyst, or search by coverage - games, video, music, audio, social, or critical developments.

GTA 6 is an unmissable opportunity for marketers and brand teams across all sectors

Blog post by Rhys Elliott

31 Jul 2024

grand theft auto

Grand Theft Auto VI ( GTA 6 ) is due to launch in autumn 2026. It will be one of the century's biggest entertainment launches, and its impact will ripple through culture for years to come. Remember how...

Songwriters take the stage: a new playbook for a new era

Cover image for Songwriters take the stage: a new playbook for a new era

Blog post by Tatiana Cirisano

31 Jul 2024

songwriting income

music publishing

In the 2021 report, “ Rebalancing the song economy ”, MIDiA introduced the idea of songs as mini industries. In the streaming era, songs are constantly revived and reimagined — and so long as you...

The video creator economy’s challenge: not all creators want to pay for editing tools

Cover image for The video creator economy’s challenge: not all creators want to pay for editing tools

Blog post by Ben Woods

25 Jul 2024

video creator tools

Adobe Premiere Pro

Video creation has never been more accessible. More and more entertainment consumers are shifting from passive to lean-through consumption by creating their own content. However, those creators have different...

Consumers prefer to be alone with audio, but social opportunities abound

Cover image for Consumers prefer to be alone with audio, but social opportunities abound

Blog post by Rutger Rosenborg

25 Jul 2024

Audience Insight

Gone are the days when families huddled in the living room to listen to a radio broadcast. Cars and mobile phones — the latter to a much larger extent — have enabled and encouraged solitary audio consumption....

Gamers aren’t finishing games, and that’s a problem

Cover image for Gamers aren’t finishing games, and that’s a problem

Blog post by Rhys Elliott

24 Jul 2024

Assassin's Creed

Every segment in the games market is facing challenges. While some experts remain optimistic about gaming’s growth pace returning in the near future, the truth is that many arguments for this never-ending...

Social is the new entertainment; enter MIDiA’s new social vertical

Cover image for Social is the new entertainment; enter MIDiA’s new social vertical

Blog post by Hanna Kahlert

24 Jul 2024

Audience behaviour

Social platforms are now inextricable from the digital world and every aspect of entertainment. Fans and A&Rs alike discover new music on social platforms. Marketing strategies for artists and concerts...

The rise of the songwriter ‘brand’

Blog post by Tatiana Cirisano

23 Jul 2024

music publishing

If you have been drawn into the particular orbit of pop music that includes Olivia Rodrigo, Chappell Roan, and Sabrina Carpenter, you probably know a thing or two about Dan Nigro. Fans have been joining...

The frequency factor - when daily just isn’t enough

Cover image for The frequency factor - when daily just isn’t enough

Blog post by Mark Mulligan

22 Jul 2024

Entertainment behaviour

media consumption

Daily Active users

In our digital lives today, we tend to use our favourite apps throughout the day. So, why does the entertainment tech industry still focus on daily, weekly, or, in way too many cases, monthly usage (we’re...

Game Pass’ updates mark a new era for Xbox

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Blog post by Rhys Elliott

19 Jul 2024

Xbox recently announced significant changes to its subscription offering ahead of Call of Duty: Black Ops 6 hitting the service. In September 2024, Xbox is: Increasing prices for Game Pass Ultimate from...

Why comments on Spotify podcasts are more about YouTube than community

Cover image for Why comments on Spotify podcasts are more about YouTube than community

Blog post by Rutger Rosenborg

17 Jul 2024

youtube podcasts

In September 2021, Spotify launched the Q&A and polls features for podcasts on the platform. The impetus, according to Spotify’s For the Record blog, was to make podcasts more of a two-way street...

Will video editing tools still dominate in a world of AI video creation?

Cover image for Will video editing tools still dominate in a world of AI video creation?

Blog post by Ben Woods

16 Jul 2024

AI video generators

Experimenting with tools is part and parcel of being a video creator. With each new video editor preset or plug-in comes an opportunity tore-think the creative process. Rather than being fixed, workflows...

Is this the post-social era? The state of the social platform user in 2024

Cover image for Is this the post-social era? The state of the social platform user in 2024

Blog post by Hanna Kahlert

16 Jul 2024

Daily Active users

The social marketplace is mature, with available consumer time having peaked and new growth for platforms coming at others’ expense. New platforms are emerging but remain small, while the biggest platforms,...

The case for shorter games

Cover image for The case for shorter games

Blog post by Karol Severin

11 Jul 2024

attention economy

Following the post-pandemic slowdown of global games revenue growth, cost-cutting measures are now in full force. However, games continue to grow in scope and length, with budgets often exceeding hundreds...

MIDiA launches video creator economy vertical as AI delivers transformative growth

Cover image for MIDiA launches video creator economy vertical as AI delivers transformative growth

Blog post by Ben Woods

11 Jul 2024

Business Strategy

Keeping step with AI’s impact on the video creation industry can be a daunting prospect. Ways of working that have existed for decades are being reorientated around generative AI tools. With these changes...

Audio advertising: What podcasts can learn from radio

Cover image for Audio advertising: What podcasts can learn from radio

Blog post by Rutger Rosenborg

11 Jul 2024

Business Strategy

Radio has been the dominant audio format for a century — and arguably, it still is. According to MIDiA’s Q1 2024 Consumer Survey , 49% of respondents in all tracked markets (excluding China) say they...

Platoon just quietly raised the bar for songwriter services

Cover image for Platoon just quietly raised the bar for songwriter services

Blog post by Tatiana Cirisano

11 Jul 2024

Business Strategy

Over the past few months, singer-songwriter RAYE has been using her spotlight to campaign for fairer pay for songwriters — advocating for them to receive royalty points on master recordings, per diems...

Music isn’t getting worse, genre is

Cover image for Music isn’t getting worse, genre is

Blog post by Mark Mulligan

10 Jul 2024

A couple of weeks ago Rick Beato put out a video titled “ The real reason why music is getting worse” . The core arguments centre around too many people making music, and tech making it both easier...

The make-or-break of live in 2024

Cover image for The make-or-break of live in 2024

Blog post by Hanna Kahlert

9 Jul 2024

The music industry has a culture problem. An overabundance of data –– from streaming services and social platforms alike ––has fostered a dependence on digital performance that does not reliably...

Why the ‘New Paramount’ is placing AI creation at is core

Cover image for Why the ‘New Paramount’ is placing AI creation at is core

Blog post by Tim Mulligan

9 Jul 2024

Yesterday, Skydance Media CEO David Ellison outlined hisvision for Paramount Global as a rebooted technology-media hybrid company .This follows on from Paramount finally agreeing to merge with Ellison’s...

Hardware’s AI moment will help video creators do more with less

Cover image for Hardware’s AI moment will help video creators do more with less

Blog post by Ben Woods

3 Jul 2024

video creator tools

video production

It has been a tumultuous time for hardware companies working in video creation. Revenues have been impacted by two forces: a tough macroeconomic climate and industrial action. High inflation has knocked...

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