Mobile content blog by MIDiA Research

Blog: Mobile content

Read our latest daily deep-dives, hot takes, and exciting updates about the digital entertainment world. Check out your favourite analyst, or search by coverage – games, video, music, audio, media & marketing, or critical developments for all.

Snapchat’s Re-Design Is Likely Too Little Too Late

Blog post by Zach Fuller

30 Nov 2017

Branded content

digital advertising

Having promised a ‘whole new Snapchat’, it appears the app’s mooted re-design is not the revolution Evan Spiegel proposed during his company’s Q3 earnings call. The company’s founder stated that:...

Quick Take: Zynga’s Q3 results and acquisition of Peak Games’s Card Game Studio

Blog post by Karol Severin

8 Nov 2017

In August, we wrote about Zynga swinging back to profit and its plans to focus further on branding and ‘forever franchises’ (games it believes will remain long-term successes), to maintain its positive...

Quick Take: What The New 280 Character Limit Really Means For Twitter

Blog post by Karol Severin

29 Sep 2017

Twitter announced this week that it started trialling an extension of its established 140-character limit to 280 characters. This islargely about trying to improve engagement and, concretely, time spent....

Spotify, Netflix And Instagram Make Gains In Q2 2017

Cover image for Spotify, Netflix And Instagram Make Gains In Q2 2017

Blog post by Mark Mulligan

19 Sep 2017

candy crush saga

Since Q4 2016 MIDiA Research has been fielding a quarterly tracker survey across the US, UK, Canada and Australia to build a proprietary dataset that provides a unique insight into how digital consumer...

Why Facebook Is Getting Serious About Delivering Sports Video To The Next Billion Digital Users

Blog post by Tim Mulligan

6 Sep 2017

On Monday, September 4th, the Indian Premier League (IPL) held its media rights tender process for the rights to stream Indian Cricket matches for five years from 2018 to 2022. A total of 24 companies...

Rovio’s ‘Games-First’ Strategy Is Not Just About Games

Blog post by Karol Severin

17 Aug 2017

cross-entertainment strategy

cross-platform entertainment

Rovio reported its Q2 results this week. Total revenue was €86.2 million, a year-on-year (YoY) increase of 94%. While the majority of Rovio’s revenue was driven by games (€61.3 million, 65% YoY increase),...

Quick Take: Zynga Swings To Profit in Q2

Blog post by Karol Severin

3 Aug 2017

forever franchise

Zynga is turning things around. Its Q2 2017 revenue and booking performance were the best in four years. The company’s revenue was $209.2 million, up from $181.7million in Q2 2016. What’s more, Zynga...

How A Month With Spectacles Changed My Outlook On Snap’s Future

Blog post by Karol Severin

7 Jul 2017

When the SnapBot finally popped up in Berlin, I eagerly trekked to the location to see whether the product would change my existing opinions about the company’s future. It did. I made my way to the SnapBot...

Facebook Gatecrashes VidCon

Blog post by Tim Mulligan

21 Jun 2017

Today sees the start of VidCon 2017, an annual event that is synonymous with the YouTubers who have used the world’s largest video platforms to create social talent- driven media businesses unique to...

What Switch’s Games Offering Tells Us About Nintendo’s Strategy

Blog post by Karol Severin

15 Jun 2017

ARMS nintendo switch

Games subscription services

Nintendo made a number of game title announcements in recent days and weeks. They include an array of game deployment models: an exclusive release of Arms; the first Pokemon-themed title Pokken Tournament;...

The App Store Wants To Become A Mobile Gamer Hangout Spot

Cover image for The App Store Wants To Become A Mobile Gamer Hangout Spot

Blog post by Karol Severin

8 Jun 2017

app store revamp

Apple has introduced a revamp of the App Store as a part of its upcoming iOS11 launch. The announcement reveals an array of changes and upgrades, all of which are ultimately geared towards increasing consumer...

Tencent’s Online Games Revenue Understates The Company’s True Gaming Power

Blog post by Karol Severin

19 May 2017

financial results

games companies

Tencent published its financial results for Q1 2017 this week. Online Games revenues grew by 34% to RMB 22.8 billion (approximately $3.3 billion at the current exchange rate). To illustrate the degree...

How Tencent’s Appeal To Western Games Companies Drives Its Global Gaming Domination

Blog post by Karol Severin

12 May 2017

games acquisition

games industry in china

gaming landscape

Tencent announced a $90 million investment into Pocket Gems, a US-based studio best known for its major titles Episode and War Dragons. It is hardly news that Tencent has been on a gaming acquisition spree...

Latest MIDiA Research Reports: An Overview

Cover image for Latest MIDiA Research Reports: An Overview

Blog post by Mark Mulligan

11 May 2017

consumer insights

Throughout Q1 2017 MIDiA Research has taken a close look at the latest shifts, trends and consumer insights within the digital marketplace across the 4 key areas of Video, Media, Music and Games. MIDiA...

Why Facebook’s Instant Games Could End Up Eating Apple And Google’s Lunch

Blog post by Karol Severin

4 May 2017

messenger games

Facebook has started rolling out its non-download Instant Games globally, after having launched in the US in November. The announcement has come after additional new developer features were introduced...

State Of Freemium Games In Q1 2017 – Regional Analysis Of Top Charts

Blog post by Karol Severin

28 Apr 2017

freemium game dynamics

freemium publishers

The sheer importance and popularity of the freemium games model in the app economy is evident across the globe as they capture the lion’s share of both the top 100 grossing overall apps as well as gaming...

Google Rumoured To Plan A Built-In Ad Blocker In Chrome

Blog post by Karol Severin

20 Apr 2017

The Wall Street Journal reported yesterday that Google may be planning to introduce an ad blocking feature to its Chrome browser on desktop and mobile. The article clarifies that this is not a confirmed...

Apple Just Put Another Nail In Snapchat’s Proverbial Coffin

Blog post by Karol Severin

22 Mar 2017

Yesterday Apple announced it will launch Clips in April, a video-making app that allows users to capture photos and videos, combine multiple videos and include a variety of features like Filters, Overlays,...

Why Apple Dedicated A Feature Page To Indie Games

Blog post by Karol Severin

17 Mar 2017

Apple’s App Store introduced a permanent feature page for indie games yesterday. The move is another step in Apple’s ongoing effort to provide more effective discovery tools and thus, drive more value...

Facebook’s ‘Disputed News’ Shows Intent But Does Not Solve The Fake News Problem

Blog post by Karol Severin

7 Mar 2017

Last week Facebook started to roll out a feature which allows users to flag content as ‘disputed’, in a bid to mitigate the circulation of fake news on the site. Stories flagged by users will then...

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