Blog: Mobile content - Page 9

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Google Play Slashes Minimum App Prices In Emerging Markets

Karol Severin

20 Nov 2015

Google Play announced new minimum app prices equating to approximately 26 cents, just over a quarter of the US and European minimums. The decision includes 17 emerging markets. ( See the complete list here ).

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MIDiA Chart Of The Week: Mobile App Buyers

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Mark Mulligan

16 Nov 2015

78% of mobile app revenue is concentrated in 26% of app buyers with the majority of that revenue driven by in-app purchases. These ‘whales’ are the beating heart of the mobile app economy but their small number means that they make precarious foundations for the market.

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Quick Take: Facebook’s Notify Builds An Ecosystem In Your Notification Feed

Karol Severin

13 Nov 2015

Facebook has launched app notification aggregator Notify. It allows users to follow a range of categories or ‘stations’ and receive notifications with relevant content from a large array of content publishers.

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App Bubble Update: Hit Mobile Game Publishers Are Running Out Of Steam

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Karol Severin

12 Nov 2015

app bubble burst

We pointed out the risks associated with the app economy being too dependent on a few hit apps back in 2014. The big question always was whether new titles of hit mobile game publishers could replicate or supersede the popularity of their previous hits, before users started becoming bored and invest...

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Quick Take: Apple Music Comes To Android

Mark Mulligan

11 Nov 2015

As long anticipated Apple has launched the Android edition of Apple Music. I t is a non-typical move for Apple but not one without precedent, not least of which the Windows edition of iTunes which was crucial to iPod uptake.

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Quick Take: Facebook Music Stories

Karol Severin

6 Nov 2015

digital content

Facebook launched‘Music Stories’ for iPhone users who use Spotify or Apple Music with more hardware and listening options to follow. Music Stories let’s you share 30 second music snippets from Spotify and Apple Music.

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MIDiA Data Point Of The Day: Shazam

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Mark Mulligan

4 Nov 2015

Data Point Of The Day

Shazam has become part of the digital music marketplace furniture but is seeking out a new business model now as there's no money in the affiliate sales model for streams, not that there was ever that much in the download sales affiliate model either.

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Pandora’s Serial Deal Shows That Music Alone Is No Longer Enough

Mark Mulligan

3 Nov 2015

Pandora this week announced that it signed a deal to become the exclusive streaming partner for hugely successful podcast Serial. The move is interesting on many fronts, not least what impact having near-on-demand content within the otherwise only semi-interactive environment will have on users.

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The Rise Of Mobile Super-Short Form

Karol Severin

30 Oct 2015

GIFs have been around since 1987, Vine popularised the feature case for super-short form content in 2013, but in the last few months it’s been raining super-short form innovation. Recent announcements include iOS Live Photos, Facebook’s GIF profile pictures, Disney Gif or Instagram’s Boomerang...

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MIDiA Data Point Of The Day: 16-24 Year Old's Mobile Video Usage

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Mark Mulligan

29 Oct 2015

Data Point Of The Day

digital natives

43% of US 16-24 year olds watch TV shows on phones and tablets. 16-24 year olds are the first generation to engage in multi-screen viewing. TV viewing viewing for the Digital Native is as much about convenience as screen preference.

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MIDiA Research Chart Of The Week: Global Mobile App Buyers 2013 To 2020

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Mark Mulligan

27 Oct 2015

app economy forecasts

The mobile app economy is one of the success stories of the paid content marketplace generating $25 billion in global revenue in 2014. But paid users are a distinct minority. For the mobile app economy’s giants such as Supercell and KING.

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MIDiA Data Point Of The Day: App Buyers

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Mark Mulligan

23 Oct 2015

Data Point Of The Day

Spending money on or in apps is a niche activity. The majority (58%) of that niche is aged between 25-34 years old. The age distribution will however become more even in the upcoming years. Younger consumers who adopted app spending will grow older.

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Publishers Are Leading Fragmented Battles In The Ad Blocking War Against United Consumers

Karol Severin

22 Oct 2015

There is one key difference between consumers and publishers in the ad blocking war: Ad blocking users are united by their actions (using adblockers) and fragmented by the ideology behind them (cost, time, comfort, ‘’all ads are annoying’’ etc.

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Snapchat’s ‘Sponsored Lenses’ And The Power Of User Generated Product Placement

Karol Severin

20 Oct 2015

mobile content monetization

mobile content strategy

Snapchat will launch a new advertising format which allows users to include popular branded content as a part of their message or selfie. Snapchat will help design stickers for brands and make them available to users.

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Quick Take: New LinkedIn App Improves Its Business Via Extending User Experience

Karol Severin

15 Oct 2015

LinkedIn previewed a new version of its mobile app , which will be deployed in the upcoming weeks. It took place at the company’s TalentConnect, an event focused on recruiters. Although the preview was mostly about new user functionalities, part of the message to recruiters was that these features...

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How Telcos Could Become Gatekeepers Of Mobile Advertising

Karol Severin

12 Oct 2015

Digicel in Jamaica is the first mobile network operator to roll out ad blocking of web and in-and app advertisement across it’s entire network as a default purchase option. If this scales across global operators, it will have significant implications to the whole mobile advertising industry.

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Welcome To The New Look MIDiA Research

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Mark Mulligan

9 Oct 2015

free music report

Over the past 6 months we’ve been busy working on a set of new features and content for MIDiA Research and today we finally get to tell you all about them! When we started MIDiA Research back in July last year we wanted to provide a depth of analysis, data and research rigour for the music industr...

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MIDiA Chart Of The Week

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Mark Mulligan

8 Oct 2015

apple app store

Piracy used to be the dominant narrative of the music industry in the digital era with companies like Napster and Kazaa becoming the cartoon villains. Many industry execs now pride themselves on having pushed piracy to the margins through a combination of enforcement, policing, industry lobbying and...

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MIDiA Data Point Of The Day

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Mark Mulligan

8 Oct 2015

Data Point Of The Day

The challenge of choice abundance: consumers have little need or opportunity to develop affinity with individual apps. 34% of 18-24 year olds delete apps within one month of downloading them. Source: MIDiA...

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Quick Take: Been Choice, Apple Happy To Eat Its Own Lunch With Native App Adblocker

Karol Severin

7 Oct 2015

Up until now, the on going ad blocker discussion was confined to the web rather than apps. But now an upcoming VPN based adblocker Been Choice promises to block ads in native apps like Facebook or Apple News.

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