Blog: Mobile content - Page 3

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

Team Instagram: 2018’s Ideological Warfare

Georgia Meyer

14 Dec 2018

For Facebook, Instagram serves three critically valuable purposes: it maintains Facebook’s connection with younger users – shielding itself from competition with Snapchat. Secondly, it is opening up crucial new revenue streams via Instagram story ads.

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Knockout Blow For Eleven Sports?

Alistair Taylor

13 Dec 2018

additive service

Audience behaviour

Eleven Sports, the insurgent subscription video on demand (SVOD) service, is considering closing its operations in the UK and Ireland after failing to secure distribution via traditional TV operators. Failure to attract enough subscribers onto its platform since its launch has only increased doubts over the financial viability of the service.

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Superstars and Specialist Services: Will OTRO Bring Value to Fans, Footballers and their Financiers?

Georgia Meyer

7 Dec 2018

digital content

niche audiences

As debates on the sustainability of various digital content business models continue to play out live, OTRO, a new entrant to the market offers an opportunity to marry competing points of view. OTRO: the overview Otro is a new digital content offering for football fans: exclusive content, documentaries, competitions and access to personal moments with the world’s top players will populate this new $3.

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Sport1 To Drop US-centric Channel in Favour of Esports

Alistair Taylor

5 Dec 2018

addressable audience

audience demographics

German broadcaster Sport1 is replacing its US sport focused channel for the very first German-speaking esports channel. Sport1 announced last week that the channel dubbed eSports1 will launch in Germany, Austria and Switzerland on January 24th 2019, replacing Sport1 US.

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Sky and BT announce long term partnership for cross-supply of content

Cover image for Sky and BT announce long term partnership for cross-supply of content

Alistair Taylor

2 Nov 2018

addressable audience

Attention economy

British broadcasters Sky and BT confirmed this week a long-term extension and expansion to an overall content cross-supply deal. Following the initial agreement signed in the UK last December , the partnership now includes Ireland, allowing Sky Ireland customers access to Sky Sports and BT Sport through a single Sky TV subscription.

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Discovery Taking PGA Tour Golf Global

Alistair Taylor

24 Oct 2018

Eurosport-parent Discovery and the PGA Tour have unveiled GolfTV , an upcoming international golf-centric subscription video on demand (SVOD) service. The announcement follows a 12-year, $2 billion June agreement granting Discovery the international rights to distribute PGA Tour content outside the US.

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Is Rugby in a state of crisis?

Alistair Taylor

12 Oct 2018

Consumer behaviour

The value of Rugby has suffered another major blow in what has already been a tumultuous year financially for the sport. The asking price for the Six Nations title sponsorship has plunged 64% to just £6 million ($7.

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Tencent Announces Strategic Pivot, Focusing On Cloud and AI

Alistair Taylor

2 Oct 2018

business services

Chinese regulators

Chinese tech major Tencent announced its first restructuring in six years and third in its 20 year history, including creating a new division to focus on business services such as cloud computing. This pivot comes off the back of the Chinese regulators freezing approvals for games licenses, a key contributor to Tencent’s revenue and an overall tightening in government regulations, which has seen a severe reduction in gaming approvals since March .

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NFL issues warning to streaming services

Alistair Taylor

6 Sep 2018

Amazon Prime Video

Consumer behaviour

As rights holders and tech majors continue to experiment with streaming video on demand (SVOD) services as a way to broadcast sports content, questions are being raised about the ability of streaming platforms to reliably deliver high-demand premium sports events to paying sports fans.

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The End of Advertising

Georgia Meyer

17 Aug 2018

On 6th August, news broke that Facebook had approached the US’s largest banks with a request for them to share their customers’ private data. Upon news of this breaking in the Wall Street Journal, a Facebook spokesperson was swift to announce that this data would not be used for advertising purposes.

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DC Universe Is The First Strategic Move In The Next Round of Direct-To-Consumer Offerings

Alistair Taylor

25 Jul 2018

Warner Bro’s long awaited DC Universe subscription video on demand (SVOD) service is nearing its grand unveiling, having now decided upon a pricing plan. This is the latest of a long list of examples where networks and operators have realised the growing consumer shift from traditional pay-TV to online streaming.

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Snapchat Cuts Snapcash but Continues to Grow Commerce Strategy

Georgia Meyer

25 Jul 2018

Almost four years after launching Snapcash Snap has decided to call time on the peer-to-peer payment service. On the surface Snapcash was set up to facilitate simple transfers of money between friends.

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Facebook deal with the English Premier League concerns traditional broadcasters

Alistair Taylor

10 Jul 2018

Facebook, the latest tech major to get involved with sports streaming, last week agreed its first ever rights deal with the English Premier league (EPL). This deal signified another step towards the transition away from traditional broadcasters and to digital streaming services.

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Shoppable Stories: Competition Between Instagram and Snapchat Intensifies

Georgia Meyer

20 Jun 2018

Pressure to demonstrate the commercial viability of social media platforms, particularly for those sites not already owned by major media players, is intensifying. This is all the more resonant in an age where business models are increasingly reliant upon data and hyper-targeting.

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Are Consumers Losing Out From the Latest Premier League Rights Deal?

Alistair Taylor

15 Jun 2018

Following the landmark rights deal that saw the English Premier League (EPL) sell domestic rights to the tech major Amazon, the sports landscape has fundamentally changed. For the first time the EPL has sold domestic digital rights, allowing for matches to be live streamed on Amazon Prime.

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Midem 2018 – Definitive Disruption: Streaming Opportunities in Africa

Georgia Meyer

13 Jun 2018

The Africa focus at this year’s Midem began in April, with four local forums in South Africa, Nigeria, Ivory Coast and Congo. This culminated in a focused set of talks, seminars and a keynote on the main conference stage from Tencent Africa.

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The Fight for Viewership in the New Sports Video Era is Only Just Getting Started

Alistair Taylor

6 Jun 2018

Consumer behaviour

Traditional linear TV broadcasters are feeling the strain from the reduction in loyal customers, as sports consumption continues to transition from TV to online and mobile. SVOD’s streaming content land grab, which drew scripted drama fans from traditional pay-TV, is now moving into the sports arena.

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Could Hatch Be Rovio’s Answer To Satiating Shareholders In The Long Term?

Karol Severin

1 Mar 2018

Last week Rovio published preliminary information about its performance in Q4 and full year 2017, as well as its outlook for 2018. Rovio said it expects €297.2 million revenue for 2017, which is a growth of 55% year-on-year (17% growth between Q4 2016 and 2017).

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Facebook Launches App For Under 13s

Karol Severin

8 Dec 2017

Facebook has launched Messenger Kids, a free video calling and messaging app designed for kids to connect with friends and family from their tablet or smartphone. Until now, all apps from the company had 13 as the minimum age according to the Terms and Conditions.

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Twitter Lite is now available on Google Play In 24 more countries

Karol Severin

1 Dec 2017

Twitter has launched Twitter Lite on Google Play store in 24 countries. The move comes after successful testing in the Philippines. Users in countries where mobile data is expensive, and perhaps disposable income is relatively low, will welcome the Lite version.

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