adblocking blog by MIDiA Research

Blog: adblocking

Google Rumoured To Plan A Built-In Ad Blocker In Chrome

Blog post by Karol Severin

20 Apr 2017

The Wall Street Journal reported yesterday that Google may be planning to introduce an ad blocking feature to its Chrome browser on desktop and mobile. The article clarifies that this is not a confirmed...

Quick Take: EyeO Acquires Flattr

Blog post by Zach Fuller

5 Apr 2017

Adblock Plus

adblocking

advertising

In what could be a turning point in content monetisation, the creators of Adblock Plus have announced today that they will be acquiring the micropayments company Flattr. What began as a partnership several...

Shine Pivots From Advertising’s ‘Nuclear Threat’ To Advertising’s Rainbow

Blog post by Karol Severin

24 Feb 2017

ad tech

ad verification

Adblock

I have written about the journey of the network-level adblocker Shine numerous times. The company has come into the public eye due to its disruptive effort of offering adblocking at the network level to...

Adblocker User Deep Dive – High Value Users That Cannot Be Ignored

Blog post by Karol Severin

9 Dec 2016

adblocker users

adblockers

adblocking

MIDiA Research has published our latest adblocking report:‘Adblocker User Deep Dive – High Value Users That Cannot Be Ignored.In it we combine data on adblocker user demographics, their media behaviour...

Could Limited Ad Tracking Make Apple The Largest ‘Adblocker’?

Blog post by Karol Severin

17 Oct 2016

Adblock

adblocker

adblocking

You may have noticed the setting on your iPhones and iPads called ‘Limit Ad Tracking’ – LAT (Setting->Privacy->Advertising->Limit Ad Tracking), or if you are most people, you may not have....

Shine Adds Econet To Its Network-Level Adblocking Client Roster

Blog post by Karol Severin

25 Aug 2016

adblockers

adblocking

econet

On Thursday last week, Shine, the company behind offering adblocking solutions to mobile operators, announced a new mobile operator partnership. Econet is a telecommunications group mainly active in Africa,...

Publishers Are Finally Uniting Against Adblocking Users, But It Won’t Solve The Adblocking Problem

Blog post by Karol Severin

29 Apr 2016

adblocker user attitude

adblocker user behavior

adblocking

As I highlighted in a blogpost in October 2015 – uniting fragmented defence tactics against the already united adblocking consumers is a critical move to mitigate publishers revenue losses. Now half...

Publishers Are Leading Fragmented Battles In The Ad Blocking War Against United Consumers

Blog post by Karol Severin

22 Oct 2015

Adblock

adblocker

adblocking

There is one key difference between consumers and publishers in the ad blocking war: Ad blocking users are united by their actions (using adblockers) and fragmented by the ideology behind them (cost, time,...