games
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Chaos and uncertainty: Tariffs’ impact on gamers and the games market
Gamers spend more time on social video than games
The winning formula for Grand Theft Auto VI Games pricing strategy
New research: What do gamers really think about generative AI in games?
Gamers aren’t finishing games, and that’s a problem
Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music
Why do gamers play games? Half say mainly to relax, but the other half has different goals
A fifth of gamers love couch co-op, so where are all the games?
What gamers really think about gen AI in games Apathy, not outrage
Is in-game advertising the next frontier for PC and console games?
Xbox’s Games Showcase points to a reckoning for game subscriptions
The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week
The winning formula for Grand Theft Auto VI: Games pricing strategy
Golden years, golden opportunity Older gamers are a key growth opportunity in a challenging games market
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
Gamescom 2025: The top three trends from the games industry’s biggest event
MIDiA’s five games trends to watch in 2025
Netflix ramps up games spending: A strategic bet on the future of streaming
