games
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
The winning formula for Grand Theft Auto VI Games pricing strategy
Most gamers prefer single-player games
Gamers spend more time on social video than games
New research: What do gamers really think about generative AI in games?
From fans to superfans What’s missing from the games industry
Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music
Why do gamers play games? Half say mainly to relax, but the other half has different goals
Gamers aren’t finishing games, and that’s a problem
Is in-game advertising the next frontier for PC and console games?
What gamers really think about gen AI in games Apathy, not outrage
A fifth of gamers love couch co-op, so where are all the games?
From fans to superfans | What’s missing from the games industry
The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week
The winning formula for Grand Theft Auto VI: Games pricing strategy
Xbox’s Games Showcase points to a reckoning for game subscriptions
Gamescom 2025: The top three trends from the games industry’s biggest event
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
ARC Raiders is disrupting the games industry: What developers can learn from its success