games
Browse all of our reports, featuring our analysts' expert insights and analysis of audience segmentation, emerging trends and technologies, value chains, market shares, predictions and more – backed by our proprietary survey data and bespoke models & forecasts. Become a subscriber to get new ones every month, or just pick one to get started.
Chaos and uncertainty: Tariffs’ impact on gamers and the games market
The winning formula for Grand Theft Auto VI Games pricing strategy
Gamers spend more time on social video than games
New research: What do gamers really think about generative AI in games?
Gamers aren’t finishing games, and that’s a problem
Live orchestras and game-specific songs: Death Stranding is a masterclass in harmonising games and music
Why do gamers play games? Half say mainly to relax, but the other half has different goals
What gamers really think about gen AI in games Apathy, not outrage
A fifth of gamers love couch co-op, so where are all the games?
Is in-game advertising the next frontier for PC and console games?
Xbox’s Games Showcase points to a reckoning for game subscriptions
The case for more digestable games: Over a third of console and PC gamers play LESS than 5 hours a week
The winning formula for Grand Theft Auto VI: Games pricing strategy
MIDiA's gamer segmentation Prioritise why – not just how – players engage with games
Golden years, golden opportunity Older gamers are a key growth opportunity in a challenging games market
Gamescom 2025: The top three trends from the games industry’s biggest event
MIDiA’s five games trends to watch in 2025
Netflix ramps up games spending: A strategic bet on the future of streaming
