Mobile content blog by MIDiA Research

Blog: Mobile content

We're Hiring!

Blog post by Mark Mulligan

23 Nov 2016

We've been fortunate enough to have had a good 2016 at MIDiA Research and we're now planning for an even better 2017. To this end we're hiring for two new positions in our London office: Production Manager…

MIDiA’s 2016 Predictions – Here’s How We Did

Blog post by Mark Mulligan

21 Nov 2016

MIDiA Research Predictions

mobile apps

Mobile content

Part of our job here at MIDiA Research is to help our clients ‘look round the corner’ and see what disruptions and innovations are likely to impact their businesses. In short, our job is to help understand…

Why Integrating Siri Into iMessage Matters For Apple

Blog post by Karol Severin

18 Nov 2016

Apple

iMessage

ios

In June, I wrote about Apple finally making leaps towards revamping iMessage in a bid to turn it into a fully-fledged messaging platform able to compete with the leaders like Facebook Messenger and WhatsApp…

How Snapchat’s Year of Living Dangerously Could End with a Major Win

Blog post by Zach Fuller

11 Nov 2016

augmented reality

facebook

flash

Despite an audience both of huge scale and engagement (150m Daily Active Users), this is an uncertain time for Snap Inc. Though they have impressively manoeuvred away from their original incarnation as…

Should The European Commission Penalize Google?

Blog post by Karol Severin

11 Nov 2016

android

Apple

In April 2016, The European commission accused Google of abusing the market leadership of Android to prevent rivals from competing with alternative software and services. Google is now dismissing the claims…

Facebook Is Finally Ready To Become A Media Company

Blog post by Mark Mulligan

10 Nov 2016

esports

facebook

Innovation

Facebook beat estimates with its latest earnings but announced that ad revenues would likely slow in 2017 as the digital ad market feels the pinch of advertiser budgets lagging the shift in user behaviour.…

Why AT&T Has Decided To Acquire Time Warner

Blog post by Tim Mulligan

24 Oct 2016

AT&T

Mobile content

The most powerful force in nature is when two landmasses moving in opposite directions come up against each other. The result of these two tectonic plates irrepressibly pushing up against one another is…

Could Limited Ad Tracking Make Apple The Largest ‘Adblocker’?

Blog post by Karol Severin

17 Oct 2016

Adblock

adblocker

adblocking

You may have noticed the setting on your iPhones and iPads called ‘Limit Ad Tracking’ – LAT (Setting->Privacy->Advertising->Limit Ad Tracking), or if you are most people, you may not have.…

Has Snapchat Learned From Twitter’s IPO?

Blog post by Zach Fuller

14 Oct 2016

Amazon

augmented reality

echo

Snap Inc, the parent company of messaging app Snapchat, have hired Goldman Sachs and Morgan Stanley for a seemingly imminent IPO. In addition to being one of the first app generation unicorns (alongside…

From Adblocker To Ad Exchange: Eyeo Embeds Itself Into The Digital Advertising Value Chain

Blog post by Karol Severin

21 Sep 2016

Adblock Plus

adblock plus ad exchange

adblockers

Last week a major strategic puzzle piece fell into place on an adblocker’s journey to become a commercial part of the digital advertising industry’s value chain. Eyeo, the company behind Adblock Plus…

Is Social Inherently The Future Of Sports Video Coverage?

Blog post by Tim Mulligan

19 Sep 2016

mobile

Mobile content

NFL

Sports history was made last week in the Ralph Wilson Stadium in New York where the Buffalo Bills and the New York Jets clashed in the NFL’s Thursday Night Football fixture and it was streamed live…

MIDIA Blog Exclusive: Just How Well Are Chatbots Actually Doing?

Blog post by Mark Mulligan

11 Sep 2016

Chart Of The Week

chat bots

Facebook messenger

The arrival of chatbots has been widely covered by the media in the last few months. The hype peaked in April 2016 when Facebook (though by no means the first company to do so) released its Messenger Platform…

Quick Take: Google’s ‘In Apps’ Surface Content Stored In Apps On Android Phones

Blog post by Karol Severin

1 Sep 2016

google

in apps

Mobile content

Amidst the transformation from siloed mobile experiences to more integrated and fluid mobile ecosystems, Google is rightly concentrating on what it knows best – search. After starting to surface apps…

Shine Adds Econet To Its Network-Level Adblocking Client Roster

Blog post by Karol Severin

25 Aug 2016

adblockers

adblocking

econet

On Thursday last week, Shine, the company behind offering adblocking solutions to mobile operators, announced a new mobile operator partnership. Econet is a telecommunications group mainly active in Africa,…

Quick Take: Why Mr. Robot App Is an Exciting Case To Watch

Blog post by Karol Severin

19 Aug 2016

Mobile content

Mobile messaging

Mr Robot

Mr. Robot is a cyber-security psychological thriller of NBCUniversal, popular with the tech-crowd. The company has partnered up with Telltale Games and Night School Studio and created a mobile game as…

How Facebook Is Trying To Defend Against Adblocking

Blog post by Karol Severin

10 Aug 2016

adblockers

adblocking defense tactics

desktop adblocking

Yesterday, Facebook announced changes to its ad control tools for users along with the intention to start serving ads to adblocking users on desktop. Bypassing adblockers is a bid to mitigate the resulting…

The Voice Comes To Snapchat

Blog post by Tim Mulligan

9 Aug 2016

messaging apps

Mobile content

NBCUniversal

Yesterday’s announcement by TV Network NBCUniversal that it has agreed a new multi-year deal with Snapchat to produce short form versions of its content specifically for the messaging platform represents…

Why Disney Is Going Into Mobile Messaging

Blog post by Karol Severin

5 Aug 2016

disney

Disney Mix

messaging apps

Disney announced a launch of Disney Mix, a messaging platform aimed at kids, tweens and their families. This is an important case to watch because it shows that: In a seemingly crowded space, there is…

It’s Time to Re-Evaluate How We Size The App Economy

Blog post by Karol Severin

29 Jul 2016

app economy

app economy market size

app game dominance

Games have been dominating the app economy revenue since its inception. App Annie reports that games accounted for 85% of app market revenues in 2015. Our recent Appstore Economics Report highlights that…

Cutting Through The Hype Around Pokemon Go’s Success

Blog post by Karol Severin

26 Jul 2016

game apps

Mobile content

mobile games

The success of Pokemon Go has been impressive so far. However, its achievements are currently over-hyped. Media outlets have been reporting the game’s every new ‘record breaking’ accolade. While…

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