Blog: Mobile content - Page 6

Read our latest daily deep dives, hot takes, and exciting updates about the entertainment world. Check out the latest insight from your favourite analyst, or search by coverage areas - music, entertainment and fandom, creator economy and social.

We're Hiring!

Cover image for We're Hiring!
Mark Mulligan
We'vebeen fortunate enough to have had a good 2016 at MIDiA Research and we're now planning for an even better 2017. To this end we're hiring for two new positions in our London office: Production Manager / Content Editor Account Executive Details of these tworoles are listed below.
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How Snapchat’s Year of Living Dangerously Could End with a Major Win

Zach Fuller
Despite an audience both of huge scale and engagement (150m Daily Active Users), this is an uncertain time for Snap Inc. Though they have impressively manoeuvred away from their original incarnation as the alternative ephemeral image-messaging app towards building an impressive advertising model of discover channels and sponsored lenses, the company will be fully aware that in order to safeguard their lucrative prospective IPO (presently valuing the company at $25 Billion), they must preserve anarrative of continual growth if they areto acquiesce with Wall Street demands of tech stocks.
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Has Snapchat Learned From Twitter’s IPO?

Zach Fuller
Snap Inc, the parent company of messaging app Snapchat, have hired Goldman Sachs and Morgan Stanley for a seemingly imminent IPO. In addition to being one of the first app generation unicorns (alongside Spotify and Uber) to go public, the company is doing so at a time when fellow social media giant Twitter is in the process of selling itself, having seemingly been stalled by acquisition discussions with Disney, Google and Salesforce.
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Quick Take: Google’s ‘In Apps’ Surface Content Stored In Apps On Android Phones

Karol Severin
Amidst the transformation from siloed mobile experiences to more integrated and fluid mobile ecosystems, Google is rightly concentrating on what it knows best – search. After starting to surface apps on Google Search, and letting users ‘stream’ certain apps without the need to install them, the company now added a new mobile search mode called In Apps to Android phones.
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It’s Time to Re-Evaluate How We Size The App Economy

Karol Severin
Games have been dominating the app economy revenue since its inception. App Annie reports that games accounted for 85% of app market revenues in 2015. Our recent Appstore Economics Report highlights that games capture 76% of the top 50 grossing chart rankings, but the free app charts (which reflect popularity rather than commercial success) are much more evenly distributed with games capturing only 24% of the top 50 chart positions.
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